39 min
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty Marketing Happy Hour
-
- Marketing
This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode:
[00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far.
[00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch.
[00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team.
[00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
-----
Other episodes you'll enjoy if you enjoyed Jaylen's episode:
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Check out our website!
NEW: Join our email list!
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour
Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/
Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/
Shop Rare Beauty at Sephora | Shop rarebeauty.com
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode:
[00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far.
[00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch.
[00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team.
[00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
-----
Other episodes you'll enjoy if you enjoyed Jaylen's episode:
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Check out our website!
NEW: Join our email list!
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour
Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/
Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/
Shop Rare Beauty at Sephora | Shop rarebeauty.com
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
39 min