47 episodes

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker. Support this podcast: https://anchor.fm/cassie-palmer/support

Marketing Happy Hour Marketing Happy Hour

    • Business
    • 5.0 • 21 Ratings

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker. Support this podcast: https://anchor.fm/cassie-palmer/support

    Season Finale | The Hardest Lesson We Learned This Year

    Season Finale | The Hardest Lesson We Learned This Year

    This week, Erica and Cassie take a look back on Season 6 of the Marketing Happy Hour podcast, sharing their favorite moments, the lessons they've learned as marketing professionals throughout the season, and some sneak previews of what's to come in Season 7!  Erica and Cassie close out the year 2022 with some rapid fire reflection questions and reveal their number one ask this holiday season.

    Thank you to all of our wonderful Season 6 guests:

    How to Build Brand Loyalty | Kara Salazar of Southwest Airlines

    Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel

    Growing a Community on Social | Karissa Widder of Kindred

    Video Content 101: Make It "Snackable" | Adam Cilley of Sports Card Investor

    Capture and Keep Audience Attention | Nidhi Bhagat of ESPN

    Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

    Performance Marketing 101 | Alex Lewis of Later

    ____

    Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

    Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/

    Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/

    Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/

    Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/

    Follow MHH on Instagram: https://instagram.com/marketinghappyhr

    Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/

    Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

    Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/


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    Support this podcast: https://anchor.fm/cassie-palmer/support

    • 40 min
    Performance Marketing 101 | Alex Lewis of Later

    Performance Marketing 101 | Alex Lewis of Later

    This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out their full funnel marketing strategy designed to drive user acquisition and growth, and shares some absolutely mic-drop-worthy career advice.

    Here's a peek at what we cover in this episode:

    [00:04:04] - How Alex's agency experience set a solid foundation for understanding the customer journey and where a brand enters it.

    [00:09:44] - The key skillsets needed in performance marketing, including the understanding that past performance does not indicate current performance, the flexibility to endure constant changes, and the ability to remain "scrappy" in testing strategy.

    [00:16:18] - The benefits of starting with just one ad channel and getting a solid foundation on it first, then building one by one to reach "well-oiled-machine" status, and the importance of knowing where ad spend is going when communicating with your team.

    [00:20:34] - How Later activates their full funnel marketing strategy, and the thoughts behind their recent launch of Reels and TikTok scheduling.

    [00:22:48] - The conversion metrics that Later uses to determine success and their LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio. Alex also reveals her predictions for performance marketing moving into a "cookieless" future.

    Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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    Other episodes you'll enjoy if you enjoyed Alex's episode:

    Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures

    Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr

    Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

    ____

    Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

    Follow Alex on Instagram: https://www.instagram.com/alexxlew_/

    Connect with Alex on LinkedIn: https://www.linkedin.com/in/lewisalexandra/

    Use code "LEWIS2022" for 2 FREE months on Later's "Starter" plan (expires Feb 2023): https://later.com/pricing/

    Follow MHH on Instagram: https://instagram.com/marketinghappyhr

    Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/

    Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

    Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/


    ---

    Support this podcast: https://anchor.fm/cassie-palmer/support

    • 46 min
    Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

    Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

    This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all things brand personality, audience insights and analytics, ambassador programs, sliding in the DMs, and the "Comeback Era" of Heelys.

    Here's a peek at what we cover in this episode:

    [00:03:31] - Sara shares her background in communications and storytelling, including her stumble into PR that led to a job in social, and encourages listeners to learn as much as possible early on. 

    [00:11:03] - Sara uncovers how Heelys speaks to their different customer profiles on social media and why being in tune with your audience community and taking the time to go into every DM to find connection points and insights can be highly beneficial for your brand.

    [00:14:30] - Sara dives into Heelys' current social strategy and how they're using video to showcase relatability.

    [00:18:12] - Sara walks through the "TikTok to purchase" flow, highlighting how TikTok keeps your brand top of mind and builds site sessions. She also shares how she tracks insights from TikTok and other social media platforms using Google Analytics.

    [00:21:60] - Sara gives us the Heelys ambassador and campus rep program details, citing that it's the best way to get UGC (User Generated Content).  She also shares the key differences between brand collaboration launches vs evergreen products.

    [00:32:58] - Sara explains how being in the comment sections of other videos on TikTok can have a lasting impact with the public, and why trusting your social media team to execute on this as experts in their field can be one of the best decisions ever.

    Grab a drink and listen in to this week's Marketing Happy Hour conversation!

    -----

    Other episodes you'll enjoy if you enjoyed Sara's episode:

    Gen Z Work Habits: Balancing a Tech 9-5 and Full-Time Content Creation | Angelica Song of Google

    TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo

    Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor

    ____

    Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

    Follow Sara on Instagram: https://www.instagram.com/saraarbelaezz/

    Keep up with Heelys: https://heelys.com/

    Connect with Sara on LinkedIn: https://www.linkedin.com/in/saraarbelaez/

    Follow MHH on Instagram: https://instagram.com/marketinghappyhr

    Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/

    Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

    Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/


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    Support this podcast: https://anchor.fm/cassie-palmer/support

    • 44 min
    Capture and Keep Audience Attention | Nidhi Bhagat of ESPN

    Capture and Keep Audience Attention | Nidhi Bhagat of ESPN

    This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN.  Nidhi shares her career journey thus far, including her transition from the film and production industry into marketing.  She also gives great interview tips for landing your first job out of college and provides insight on how to stand out in your role and play the "long game" in your career through building relationships.  Finally, she gives us a peek behind the curtain at ESPN's content and planning strategies to ensure they're maximizing their efforts across marketing channels.

    Here's a peek at what we cover in this episode:

    [00:04:20] - Nidhi walks us through her career journey thus far, from the film and production space into marketing. She also explains her current role in the live sports sector and what she's responsible for supporting as part of the marketing team at ESPN.

    [00:06:54] - Nidhi shares some of her favorite creative projects and partnerships she's had experience with during her time at ESPN.  

    [00:08:40] - Nidhi gives her best tips for keeping the door open to opportunities even after you leave a company and building lasting relationships in the workplace.  She also provides fantastic insight on how to stand out in the interview process and then within your role. 

    [00:14:42] - Nidhi explores how her previous career experiences have benefited her in her current role, demonstrating how you can pocket experiences and knowledge today in order to advance your future career.

    [00:17:58] - Nidhi dives into the importance of storytelling, and shares how to capture and keep your audience's attention within your content.  She also pulls back the curtain to share planning strategies ESPN uses to ensure they're maximizing their efforts across marketing channels.

    Grab a drink and listen in to this week's Marketing Happy Hour conversation!

    -----

    Other episodes you'll enjoy if you enjoyed Nidhi's episode:

    Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun

    Career Advice That's Out of This World | Sylvester Placid of NASA

    Top Tips for Creatives | Lisa Meyer of Beekman 1802

    ____

    Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

    Follow Nidhi on Instagram: https://www.instagram.com/nidhibhagat/

    Follow MHH on Instagram: https://instagram.com/marketinghappyhr

    Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/

    Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

    Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

    Check out wine subscription Winc: https://glnk.io/zn1l/espitz


    ---

    Support this podcast: https://anchor.fm/cassie-palmer/support

    • 25 min
    Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor

    Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor

    This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor.  We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers.  Now, Adam joins us to uncover how to navigate social media video strategy between platforms, share his experience changing industries from non-profit to for profit, and general keys to success in a social media career.

    Here's a peek at what we cover in this episode:

    [00:04:32] - Adam shares what piqued his interest in social media early on and walks us through his career journey.  He also gives great interview tips for anyone looking to get started in social media. 

    [00:013:35] - Adam outlines the innovative strategies he used to grow CMA's social media presence, including utilizing Cameo, starting and scaling their TikTok, and working with animal influencers.

    [00:28:09] - Adam details his experience with Sports Card Investor, giving us a behind the scenes look at their current content strategy across platforms, the creation of "snackable" content on YouTube Shorts, and how they're sharing their founder's story as an audience connection touchpoint.

    [00:33:33] - Adam shares his management style in working with freelancers and communication advice for social media professionals.  

    [00:45:52] - Adam looks ahead to the future of social media and shares his thoughts on augmented reality and in-app experiences.

    Grab a drink and listen in to this week's Marketing Happy Hour conversation!

    -----

    Other episodes you'll enjoy if you enjoyed Adam's episode:

    Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts

    Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay

    Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica

    ____

    Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

    Follow Adam on Instagram: https://www.instagram.com/adamcilley/

    Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamcilley/

    Learn more about Sports Card Investor: https://www.sportscardinvestor.com/

    Follow MHH on Instagram: https://instagram.com/marketinghappyhr

    Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/

    Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

    Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

    Check out wine subscription Winc: https://glnk.io/zn1l/espitz


    ---

    Support this podcast: https://anchor.fm/cassie-palmer/support

    • 58 min
    Growing a Community on Social | Karissa Widder of Kindred

    Growing a Community on Social | Karissa Widder of Kindred

    This week, Erica chats with Social Media Manager Karissa Widder.  Karissa is an Instagram and creativity queen with a unique career path who joins Erica to teach us how to level up our creativity online, build community first, and use social media as a platform for good.

    Here's a peek at what we cover in this episode:

    [00:04:12] - Karissa shares an overview of her career journey, from running point on social at her local Chick-fil-A, to managing the social media for her private university, transitioning to speech pathology, and finally venturing into full time social media management.

    [00:08:52] - Karissa explains that you can do anything if you just get started and that there's no one correct path. She also shares more about social media as a great outlet to advocate for things you're passionate about.

    [00:13:06] - Karissa gives insight to her relationship with clients, and how she helps them measure success on social media.

    [00:17:36] - Karissa unveils her top social media tip overall, and her #1 Instagram tip (hint: it's all about COMMUNITY)!

    [00:21:00] - How to avoid burnout as a social media manager, and Karissa's invention of #CameraRollCrumbs.

    [00:23:45] - Why diversifying how you're connecting with your customer is important, and one of the best ways to connect outside of social media.

    [00:31:45] - Karissa offers encouragement in your career journey and insists - everyone is just figuring it out!

    Grab a drink and listen in to this week's Marketing Happy Hour conversation!

    -----

    Other episodes you'll enjoy if you enjoyed Karissa's episode:

    Managing Social at a Startup? Listen to This! | Danielle Vito of Avantstay

    Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray

    Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel

    ____

    Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

    Follow Karissa on Instagram: https://www.instagram.com/karissawidder/ and https://www.instagram.com/kindredbyk/

    Connect with Karissa on LinkedIn: https://www.linkedin.com/in/karissanickish/

    Learn more about Karissa: https://www.karissawidder.com/ and https://www.kindredbyk.com/

    Follow MHH on Instagram: https://instagram.com/marketinghappyhr

    Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/

    Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

    Check out wine subscription Winc: https://glnk.io/zn1l/espitz


    ---

    Support this podcast: https://anchor.fm/cassie-palmer/support

    • 34 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

LauraMagno ,

Highly recommend to any and all marketers!

The combination of career and industry advice is perfect. The hosts have a lot of experience and knowledge to share and I love how conversational it is with guests. I love listening during my lunch break to keep up with the world of marketing!

JoshuaBarns ,

Great podcast for marketing professionals

Erica and Cassie are great at finding guests to go over a diverse range of marketing topics. They also provide much value in terms of career advice - this is a great podcast for marketing students to learn about the industry before graduation. Keep up the good work!

MsKC2007 ,

Informative and FUN!

This podcast offers so much valuable content in a fun and easy to understand way. Cassie and Erica have guests from a variety of companies, including major global brands, all willing to share their marketing knowledge. Their content has been invaluable as a newer business owner. Now if only I could track down that Onda drink they’ve made me crave…

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