174 episodes
Marketing Happy Hour Marketing Happy Hour
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- Business
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4.9 • 55 Ratings
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Join us for a weekly happy hour with your peers in marketing. We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in!
Learn more: https://www.marketinghappyhr.com/ Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
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Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels.
Here's a peek at what we cover in this episode:
[00:02:20] - Kiki walks us through her nonlinear career journey starting in the hospitality space at Marriott, Crunch Fitness, and Loews Hotels, then pivoting into the beauty space at Glossier, and gives her best career advice for someone looking to grow into brand marketing. She then shares how Glossier is positioning their brand in the beauty space 10 years after their launch, how the team at Glossier incorporates a spirit of play into their marketing strategy, and why community is the "magic" of the brand.
[00:09:06] - Kiki shares a behind the scenes look at some of her favorite brand moments like the re-launch of balm dot com, retail store openings, Glossier's You Look Good tour, and their inspiring grant program (currently on year 4!). She also explains how the brand stays consistent across digital, retail, and other IRL touch points.
[00:13:28] - Kiki gives us a peek into Glossier's product marketing strategy, including the product launch process, and shares what's coming up for Glossier (hello, Australia!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kewanna's episode:
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
Brand Communications 101 | Kate Haldy of Anthropologie
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kewanna: LinkedIn | Instagram
Learn more about Glossier: Instagram | TikTok | YouTube | LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
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A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that community across all channels (including IRL!).
Here's a peek at what we cover in this episode:
[00:02:20] - Payge walks us through her background in PR and the shift she made into social media, her time working at BUXOM Cosmetics and eventually moving over to the amika team. She then shares a look at her current responsibilities in helping to translate amika's brand story and messaging across all channels and foster community engagement among fans of the brand, and explains her current team structure (see how you can join here!).
[00:10:20] - Payge shares a few standout examples of brilliant storytelling through recent brand moments and gives marketers the advice to "stop thinking like brands and start thinking like humans" in order to nurture an emotional connection with their consumers. She then explains how clear messaging that extends beyond the product(s) a brand offers can build loyalty and longevity.
[00:30:10] - Payge shares her best tips for content creation, dives into the importance of educational content that builds brand equity, and explains how leaning on cross functional team members to tell the brand's unique story in an easily digestible way has been key in their social media strategy success.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Payge's episode:
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
Evolving Your Brand Over Time | Matt Prince of Taco Bell
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Payge: Instagram | LinkedIn
Learn more about amika: Instagram | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hou -
Level Up Your Pinterest Game | Pinterest Expert + Creator Jessica Morrobel
We're excited to introduce you to Jessica Morrobel, content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy. She shares how to optimize your profile on Pinterest, perfect keyword rich descriptions, create content that will perform best on the platform, and provides a real-life example of her work with Sephora at Kohl's on Pinterest.
Resources mentioned: Pinterest Academy | Pinterest Creators
About Jessica: Jessica is a dynamic NYC-based travel and beauty creator known for her work with Traveling with Jessica, where she combines her professional editorial and marketing experience to develop captivating content for brands like Pinterest, Zola, Disney, Destination Toronto, Sephora, and more. She aims to spark curiosity, creativity, and self-expression — inviting audiences on Pinterest, TikTok, YouTube, and Instagram to join her at the crossroads of travel, beauty, and storytelling.
Connect with Jessica: Pinterest | Instagram | YouTube | TikTok | LinkedIn | travelingwithjessica.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + Erica
This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEARS of the Marketing Happy Hour podcast with a fun game of "this or that."
Thank you again to our NYC event sponsors: Creative People, 99designs by Vista, ILIA Beauty, The New Bar, Lemon Perfect, and MyMuse.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed this episode:
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
How to Find a Mentor | Matthew Miller of Orlando Informer
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media! -
Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo)
We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us an inside look at her time furthering brand development at Bravo, and shares her best strategies for building fan engagement, activating audiences on social through storytelling, progressing in your career, and more!
About Alex, in her own words: I'm Alexandra Psaros, a versatile marketing professional specializing in digital strategy and brand development. With a proven track record in managing integrated campaigns and enhancing online presence for diverse industries, I thrive on blending creativity with analytical insights to drive impactful results. Join me on the podcast as we explore innovative approaches to navigating today's dynamic marketing landscape.
Connect with Alex: Instagram | LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
A Marketer's Guide to Notion (+ Influencer Marketing Tips) | Danielle Ito of Notion
This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, and insights into the brand's influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful growing IRL relationships with creators has been for Notion.
Here's a peek at what we cover in this episode:
[00:04:27] - Danielle walks through her background in PR and how she made the shift to influencer marketing, working initially on brands like Applebee's, Champion, Bota Box, and Omni Hotels & Resorts, then starting at Notion in 2022.
[00:11:53] - Danielle shares how Notion incorporates storytelling into their influencer campaigns by sparking an initial exploratory call with each creator to learn how they can highlight individual authentic use cases, ultimately inspiring brand affinity and brand love.
[00:14:40] - Danielle gives us a peek behind the scenes at Notion's influencer and community event calendar, and explains why building relationships with creators is so important for any brand utilizing influencer marketing. She also shares how partnering with the Creator Camp community helps foster organic creativity among creators and allows for natural Notion knowledge sharing to occur.
[00:20:43] - Danielle shares her favorite productivity hacks for Notion, and answers a few listener questions about the brand!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Danielle's episode:
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Danielle on LinkedIn
Learn more about Notion: Instagram | LinkedIn | Twitter | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
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