38 min
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery) Marketing Happy Hour
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- Marketing
This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and her team are continuously working to stay ahead of social media trends and stand out on each platform.
Here's a peek at what we cover in this episode:
[00:04:06] - Maddie shares a look into her background, from majoring in communications with the hope of becoming a journalist to working at a PR firm and getting a crash course on all things PR and marketing; going through a layoff and applying to over 400 jobs while networking with anyone she could and eventually landing her current role at TLC. She explains how diverse experiences have influenced her career in marketing and gives us some unconventional networking tips, including the inside scoop on how to structure your networking conversations.
[00:19:50] - Maddie dives into her team's approach to social media in an ever-changing landscape and how they stay up to date on trends by looking to and being inspired by other industries.
[00:26:11] - Maddie reveals key community building tips and her predictions for the social media space in 2024, including the resurgence of longer-form content, rise of educational content, and increased brand discernment when it comes to trending content.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Maddie's episode:
Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Maddie: Instagram | LinkedIn
Check out TLC's Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and her team are continuously working to stay ahead of social media trends and stand out on each platform.
Here's a peek at what we cover in this episode:
[00:04:06] - Maddie shares a look into her background, from majoring in communications with the hope of becoming a journalist to working at a PR firm and getting a crash course on all things PR and marketing; going through a layoff and applying to over 400 jobs while networking with anyone she could and eventually landing her current role at TLC. She explains how diverse experiences have influenced her career in marketing and gives us some unconventional networking tips, including the inside scoop on how to structure your networking conversations.
[00:19:50] - Maddie dives into her team's approach to social media in an ever-changing landscape and how they stay up to date on trends by looking to and being inspired by other industries.
[00:26:11] - Maddie reveals key community building tips and her predictions for the social media space in 2024, including the resurgence of longer-form content, rise of educational content, and increased brand discernment when it comes to trending content.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Maddie's episode:
Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Maddie: Instagram | LinkedIn
Check out TLC's Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
38 min