The E-Comm Show

Andrew Maff
  • 5.0 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

  1. 6D AGO

    Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff | EP. 217

    Attribution is broken…and it’s not getting fixed. In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions. What You’ll Learn: How to evaluate ROI across channels (the same way)Why first-click/last-click isn’t reality anymoreWhen branded search is worth paying forHow to set ROAS targets that don’t kill growth CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    28 min

  2. JAN 14

    Why Most New Appliance Categories Fail…and How FoodCycler Didn’t | EP. 216

    How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler.  From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. Educating before selling: How FoodCycler converts customers who don’t know the category yetAmazon as an acquisition: Why first purchases start on Amazon, not DTCDTC for growth: Turning repeat purchases into higher marginsLead gen that works: Using email and SMS to convert through educationLifestyle content over product content: Why real content outperforms glossy product videosAI-powered decisions: Using data to move faster and smarterScaling globally without chaos: Managing Amazon, DTC, and marketplaces together CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram:  https://www.instagram.com/bluetuskr/ 📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://foodcyclescience.com/  📱 Facebook: https://www.facebook.com/TheFoodCycler/  📸 Instagram:  https://www.instagram.com/thefoodcycler/  📻 LinkedIn: https://www.linkedin.com /in/serge-m-l/

    24 min

  3. JAN 7

    Scaling Supplements on Amazon: How Smart for Life Uses Data to Win | EP. 215

    Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention. What You’ll Learn: How clean-label positioning drives trust and conversionAmazon PPC and DSP strategies that actually scaleUsing AI to accelerate creative testingWhy subscription is the real growth lever in supplements Connect with us 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram:  https://www.instagram.com/bluetuskr/ 📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr  📧 Email: info@bluetuskr.com Connect with the Guest 📱 Facebook: https://www.facebook.com/smartforlife/ 📸 Instagram: https://www.instagram.com/smartforlife/ 🌐 Web: smartforlife.com

    22 min

  4. 12/17/2025

    The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi | EP. 214

    Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events. Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth. What You’ll Learn: The rise of shoppable video and social commerceHow TikTok Shop reshaped buyer behaviorLive shopping as a conversion engineUGC + customer-generated content that actually sellsThe role of AI in personalized shopping experiencesHow to scale video across every channel SOCIALS 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram:  https://www.instagram.com/bluetuskr/ 📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com GUEST SOCIALS 📱 Facebook:  https://www.facebook.com/vimmicom 📻 LinkedIn:  https://www.linkedin.com/in/eitankoter/ ▶️ Youtube: https://www.youtube.com/@VimmiCommunications

    26 min

  5. 12/10/2025

    E-Commerce SEO vs. AI Search: Real Strategies for Ranking & Revenue Growth | EP. 213

    Is eCommerce SEO dead? Not even close. In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool. What You’ll Learn: How AI search is reshaping eCommerce SEOWhy user experience now trumps keyword stuffingHow off-Amazon SEO fuels marketplace visibilityWhat still works (and what’s hype) in modern search CONNECT WITH US! 📱 Facebook:   / bluetuskr   📸 Instagram:   / bluetuskr   📻 LinkedIn:   / bluetuskr   🐤 Twitter:   / bluetuskr   📧 Email: info@bluetuskr.com

    24 min

  6. 12/03/2025

    From Garage to $1M: How to Scale a Handmade Brand | EP. 212

    From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire. What You’ll Learn: How The Scented Market reached $1M+ in its first year using organic, community-led growth tactics.Why consistent founder-driven storytelling builds stronger retention than paid acquisition.How ingredient transparency became a high-converting brand differentiator in wellness eCommerce.How media exposure and retail partnerships accelerated omnichannel credibility post-Dragons’ Den.How weekly product drops create scarcity, anticipation, and predictable revenue spikes.How to scale handmade production while protecting brand equity and customer experience.How purpose-led initiatives and fundraising programs amplify brand loyalty and lifetime  CONNECT WITH US! Facebook:   / bluetuskr   Instagram:   / bluetuskr   LinkedIn:   / bluetuskr   X:   / bluetuskr   📧 Email: info@bluetuskr.com Connect with the guest: Facebook:   / TheScentedMarket Instagram:   / TheScentedMarket

    23 min

  7. 11/26/2025

    The 2026 Amazon Playbook: What Brands Must Do Next to Win Ecommerce | EP. #211

    Amazon growth is changing…fast. In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand. Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shopping is reshaping visibility so the right customers find you first. A must-listen for any founder who relies on Amazon for revenue today. What You’ll Learn: Amazon’s new profitability rulesHow multi-channel builds brand resilienceWhere AI impacts search + conversion CONNECT WITH US! 📱 Facebook:   / bluetuskr   📸 Instagram:   / bluetuskr   📻 LinkedIn:   / bluetuskr   🐤 Twitter:   / bluetuskr   📧 Email: info@bluetuskr.com Connect with the guest: 📻 LinkedIn: Scott Ohsman

    27 min

  8. 11/19/2025

    How Organic Muscle Won the Supplement Space with Trust, Reviews & Retail Growth | EP. #210

    Organic Muscle is proving that clean supplements can compete and win. In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting. Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches inside one of the toughest eCommerce categories: supplements. What You’ll Learn: Amazon + DTC strategy that fuels retentionHow email and community drive LTVThe product launch pitfalls to avoidMission-driven growth that stays profitable CONNECT WITH US! 📱 Facebook:   / bluetuskr   📸 Instagram:   / bluetuskr   📻 LinkedIn:   / bluetuskr   🐤 Twitter:   / bluetuskr   📧 Email: info@bluetuskr.com CONNECT WITH GUEST: 📸 Instagram: Organic Muscle

    22 min
See All (302)

5
out of 5
21 Ratings

About

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

Information

  • Creator
    Andrew Maff
  • Years Active
    2020 - 2026
  • Episodes
    302
  • Rating
    Explicit
  • Copyright
    © 2026 The E-Comm Show
  • Show Website
    The E-Comm Show