15 episodes

Does marketing matter? Or, more importantly, does your marketing matter? In this podcast, our professional marketing team transforms the marketing guessing game into a data-driven process with measurable insights and optimization opportunities.

Join our conversation on the first Monday of every month and start knowing the what, where, why, and how of implementing effective marketing strategies. Make your marketing matter.

Marketing Matters ADV Marketing

    • Business
    • 5.0 • 2 Ratings

Does marketing matter? Or, more importantly, does your marketing matter? In this podcast, our professional marketing team transforms the marketing guessing game into a data-driven process with measurable insights and optimization opportunities.

Join our conversation on the first Monday of every month and start knowing the what, where, why, and how of implementing effective marketing strategies. Make your marketing matter.

    Creating an Effective Podcast

    Creating an Effective Podcast

    Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise?



    On today’s episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn, Marketing Coordinator at EnerACT Energy Services, to discuss podcasting and how to navigate the twists and turns of creating a podcast. We’ll focus on all of the different aspects that go into creating an effective podcast and finish with some budget-friendly tips on podcast creation. Tune in to learn about the various aspects of podcasting and what makes them effective so your podcast doesn’t fall on deaf ears.



    Highlights:




    What makes a podcast effective?



    How to select the proper content for your podcasts?



    How to streamline the podcasting process?



    What is the importance of flexibility in filming podcasts?



    How to podcast on a budget?




    Follow Greg on LinkedIn - https://www.linkedin.com/in/gtdunn/



    EnerACT Energy Services - https://www.linkedin.com/company/eneract-energy-services-inc/



    Pipeline Podcast Network - https://www.linkedin.com/company/pipeline-podcast-network/



    Follow us!



    Instagram - https://www.instagram.com/theadvmarketing/



    LinkedIn  - https://www.linkedin.com/company/adv-marketing/



    Facebook - https://www.facebook.com/theadvmarketing/



    ADV Marketing – https://advmarketing.com/



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    Marketing Matters is brought to you by ADV Marketing  

    • 32 min
    Videography In Marketing

    Videography In Marketing

    Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific outcomes.



    On today’s episode of Marketing Matters, Morgan and Sarah discuss videography for marketing. We’ll focus on all the different types of videos within B2B marketing along with their strengths and weaknesses. We will end with some budget-friendly tips for incorporating videos into your content strategy.



    Highlights:




    What are the different types of videography in B2B marketing?



    When should you use each type of video?



    Where should you implement these different forms of videos?



    What are the pros and cons of the different types of videography?



    How can you be budget-friendly when implementing videos into your content strategy?




    Follow us!



    Instagram - https://www.instagram.com/theadvmarketing/



    LinkedIn  - https://www.linkedin.com/company/adv-marketing/



    Facebook - https://www.facebook.com/theadvmarketing/



    ADV Marketing – https://advmarketing.com/



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    Marketing Matters is brought to you by ADV Marketing  

    • 18 min
    The Marketing Funnel

    The Marketing Funnel

    Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times?



    On today’s episode of Marketing Matters, Morgan, and Sarah are discussing the marketing funnel and how the B2B funnel may look different from your typical B2C funnel. We’ll focus on the different aspects of each funnel, as well as how to implement the funnel for a truly effective marketing strategy. Tune in to learn which strategy would work best for you and your business.



    Highlights:




    What is the typical consumer journey/funnel?



    What is the account-based or inbound marketing funnel?



    What are some of the strengths and weaknesses of each funnel?



    How will content differ when you’re in different stages of the funnel?



    How does re-engagement/re-entering the funnel affect how you treat the consumer?




    Resources:



    Inbound Marketing vs. Traditional Marketing: A Comprehensive Comparison for B2B



    Follow us!



    Instagram - https://www.instagram.com/theadvmarketing/



    LinkedIn  - https://www.linkedin.com/company/adv-marketing/



    Facebook - https://www.facebook.com/theadvmarketing/



    ADV Marketing – https://advmarketing.com/



    Be sure to subscribe and leave a comment or review!



    Marketing Matters is brought to you by ADV Marketing  

    • 14 min
    The Psychology of Marketing (Consumer Behavior 101)

    The Psychology of Marketing (Consumer Behavior 101)

    The psychology of marketing is often overlooked, but the truth is that people act on instinctual behaviors. Learning how to harness the power of these biases can contribute to major growth of your business.



    On today's episode of "Marketing Matters," Morgan and Sarah are discussing what consumer behavior is and how you can implement different aspects into your marketing strategy. We'll discuss a few different biases that humans have, and give examples of how they are seen in businesses everywhere.



    Highlights:




    What is consumer behavior?



    What are consumer biases that every business should know?



    How can you implement consumer biases into your marketing strategy?



    What is A/B Testing?



    Why is consistency important?




    Resources:




    Nudge



    Thinking Fast and Slow




    Follow us!



    Instagram - https://www.instagram.com/theadvmarketing/



    LinkedIn  - https://www.linkedin.com/company/adv-marketing/



    Facebook - https://www.facebook.com/theadvmarketing/



    ADV Marketing – https://advmarketing.com/



    Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

    • 22 min
    The Different Aspects of Marketing

    The Different Aspects of Marketing

    You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to your business.



     On today's episode of "Marketing Matters," Morgan and Sarah are discussing what marketing is and everything that it encompasses. We'll focus on how each aspect of marketing is different and how they work together to help achieve business development. Tune in to learn what you could be missing to make your marketing strategy truly effective.



    Highlights:




    What are the 4 P’s of marketing?



    What is the difference between sales and business development?



    Why is sales and marketing alignment important?



    How has marketing evolved for the energy industry, specifically?




    Follow us!



    Instagram - https://www.instagram.com/theadvmarketing/



    LinkedIn  - https://www.linkedin.com/company/adv-marketing/



    Facebook - https://www.facebook.com/theadvmarketing/



    ADV Marketing – https://advmarketing.com/



    Be sure to subscribe and leave a comment or review!



    Marketing Matters is brought to you by ADV Marketing  

    • 20 min
    Why Content Matters

    Why Content Matters

    So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to understand why content marketing drives business.



     On today's episode of "Marketing Matters," Morgan and Sarah are discussing the key aspects of content marketing and why it is effective in the B2B business world. We'll focus on what content is and how it can lead to sales enablement. Tune in to learn about the value that content marketing can bring to your business.



    Highlights:




    Why is content marketing important to sales enablement?



    Why is having the right mix of traditional and digital media important?



    What is inbound marketing?



    How does digital and traditional content play a role in relationship building?



    Why is it important to have organic content?




    Follow us!



    Instagram - https://www.instagram.com/theadvmarketing/



    LinkedIn  - https://www.linkedin.com/company/adv-marketing/



    Facebook - https://www.facebook.com/theadvmarketing/



    ADV Marketing – https://advmarketing.com/



    Be sure to subscribe and leave a comment or review!



    Marketing Matters is brought to you by ADV Marketing  

    • 18 min

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