125 episodes

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.
Hosted on Acast. See acast.com/privacy for more information.

Marketing, Media & Money Patty Farmer

    • Business
    • 5.0 • 61 Ratings

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.
Hosted on Acast. See acast.com/privacy for more information.

    Beyond Vanity Metrics: The Difference Between Return On Ego And Return On Investment With Phil Gerbyshak

    Beyond Vanity Metrics: The Difference Between Return On Ego And Return On Investment With Phil Gerbyshak

    Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you should focus on the latter. Tune in to this episode and connect with Phil and Patty as they share their wisdom with you.
    Hosted on Acast. See acast.com/privacy for more information.

    • 49 min
    Make Your Message Stick Using Your Genius Quotient With Catherine Mattiske

    Make Your Message Stick Using Your Genius Quotient With Catherine Mattiske

    Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with Catherine Mattiske about the importance of knowing and using your genius quotient so you can perform at your best and get people engaged. Catherine is best known for inventing ID9 Intelligent Design and the Genius Quotient and is a leading light in the corporate learning and team building industries. In this episode, she shares her passion for helping people professionally and the importance of collaboration between team members and growing the organization. Tune in to learn more about leadership success unlike any other!
    Hosted on Acast. See acast.com/privacy for more information.

    • 44 min
    Sales or Spam: The Solution to Cold Email Outreach with Adam Rosen

    Sales or Spam: The Solution to Cold Email Outreach with Adam Rosen

    Cold emailing, much like cold calling, often has a bad reputation as spammy or salesy. But when done right, it can be a great way to make personal connections with prospects. In this episode, Adam Rosen, a founder of a tech startup with a penchant for supporting business owners, takes us deep inside cold email outreach. He shares some of the top strategies to convert prospects to clients. One strategy when sending cold emails, don't forget to follow up! On average, it takes us four emails to get one successful meeting booked. At Adam's Email Outreach Company, they do eight follow-ups—trust me, it will work for you! Tune in on this episode to know more!
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    • 28 min
    The Six Ways Of Overcoming The Fear Of Selling And Delivering Solutions With Dr. Nadia Brown

    The Six Ways Of Overcoming The Fear Of Selling And Delivering Solutions With Dr. Nadia Brown

    Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers’ buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome the fear of selling. Dr. Nadia Brown is a sales strategist, consultant, trainer, and founder of The Doyenne Agency. In this episode, she shares valuable insights on multiplying revenue using the Consistent Sales Method, spending time to build relationships with your potential customers, and managing rejections. You can’t be a successful salesperson if you can’t deal with a simple rejection. You have to focus on your goal to have those powerful conversations and help clients achieve their goals and increase their revenue so you can open up doors for them and deliver solutions.
    Hosted on Acast. See acast.com/privacy for more information.

    • 38 min
    SOAR: The Four-Point Methodology To Maximize LinkedIn With Donna Serdula

    SOAR: The Four-Point Methodology To Maximize LinkedIn With Donna Serdula

    In the modern world, LinkedIn is one of the most popular social media platforms among professionals. It is where you can connect with other business people, learn about new opportunities, and build your brand. It is also an excellent place to share your work and experiences and grow your network. How do you create a LinkedIn profile that attracts the right people in your space?
     
    That is what our guest, Donna Serdula, talks about. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is a fantastic branding opportunity. Listen to this episode as Donna shares the four-point methodology to acing your LinkedIn profile - Strategize, Optimize, Amplify, and Relate.


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    • 53 min
    True Healing: Unblocking Your Hidden Potential With Tarnie Fulloon

    True Healing: Unblocking Your Hidden Potential With Tarnie Fulloon

    We all have pain in our lives, physically, emotionally, and mentally, and often, we don’t even know what’s causing them or how to deal with it. Worst is, we don’t even realize that it affects our personal lives and our businesses. In this episode, Patty Farmer sits down with Tarnie Fulloon, the creator of Body Centered Medicine. Tarnie is a mentor, healer, speaker, and author. Today, she talks about how our pain is interconnected and how you can uncover the messages and trauma in your body holding how you think, what you feel, and who you are. Tune in and be on your way to true healing. 
     
    Tarnie Gift: A Free Somatic Body Centering Exercise - https://www.tarniefulloon.com/gift-pf-podcast 

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    • 43 min

Customer Reviews

5.0 out of 5
61 Ratings

61 Ratings

Kathy Grassett ,

You need to hear this

Very action-oriented podcast that gets straight to the point and also shares vulnerable stories that no one talks about but everyone needs to hear. A must-listen for business owners.

Mikifoto + Co ,

Must listen podcast!

I have been an entrepreneur for 20 years and thanks to Patty - I am still learning new strategies. Her content is packed with value and I feel like I have the intel to take action! She covers many topics but everything is relevant to building a successful biz.

haileyrowe ,

She brings it!

Patty doesn’t hold back in this podcast. I love her tips to grow your business and all the guests! I’m so looking forward to more episodes. - Hailey