Marketing, Media & Money

Patty Farmer
  • 5.0 (78)
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Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.

  1. The Financial Mindset Fix How to Leverage Your Psychology of Money with Joyce Marter

    MAR 18

    The Financial Mindset Fix How to Leverage Your Psychology of Money with Joyce Marter

    The secret to lasting wealth isn’t in your wallet — it’s in your mindset. Your financial success isn’t just about numbers, strategy or luck — it’s rooted in how you think and feel about yourself. The truth is, your mindset holds more power over your financial reality than you realize. In this episode, Joyce Marter, renowned psychotherapist, speaker, and author of The Financial Mindset Fix: A Mental Fitness Program for an Abundant Life reveals how self-worth, emotional habits, and unconscious beliefs about money can either fuel your success or quietly hold you back. Joyce breaks down the surprising connection between mental health and financial prosperity — sharing practical strategies to shift your thinking, break free from self-sabotage, and create a more abundant, fulfilling life. From embracing your value to cultivating healthier financial habits, she offers powerful insights you can apply right away.Whether you’re an entrepreneur, a leader, or someone striving for personal growth, this conversation will leave you inspired to rethink not just your relationship with money — but your relationship with yourself. Key Takeaways in this Episode: Your Mindset Drives Your Money. Your beliefs about self-worth, success, and abundance influence your financial reality more than strategy or hard work ever could.Mental Health and Money Are Connected. Emotional well-being impacts your financial habits — from how you spend and save to how you pursue opportunities and handle setbacks.Self-Worth = Net Worth. Joyce explains how recognizing your own value is essential to breaking free from self-sabotage and embracing greater financial success.Shift from Scarcity to Abundance. Rewiring your mindset from “I can’t afford this” to “How can I make this possible?” opens the door to new opportunities and prosperity.Practical Strategies for Change. Joyce shares actionable tips to overcome limiting beliefs, improve your relationship with money, and build healthy financial habits.True Wealth Is More Than Money. Financial freedom starts with emotional and mental freedom — creating a balanced, fulfilling life rooted in confidence and self-empowerment. "As we embrace our unique talents, align our gifts with the needs of the world, and put ourselves out there with more confidence and assertiveness, we become willing to expand our risks, step outside our comfort zones, and negotiate — all of which leads to a financial return. - Joyce Marter About our Guest:  Joyce Marter is a licensed psychotherapist, entrepreneur, and globally recognized expert in mental health and financial wellness. She founded and sold a multimillion-dollar mental health company and now serves as a keynote speaker, corporate trainer, and consultant. Joyce’s award-winning book, *The Financial Mindset Fix: A Mental Fitness Program for an Abundant Life*, has been published in four languages and earned eight book awards. Featured by CNN, Forbes, The Wall Street Journal, and MTV, Joyce empowers individuals and organizations to transition from surviving to thriving through practical, holistic success strategies that integrate mental fitness and financial wellness.  Link Website LinkedIn  Instagram  Youtube a...

    47 min
  2. Scaling Rich: Redefining Growth for Long-term Success with Leslie Hassler

    MAR 11

    Scaling Rich: Redefining Growth for Long-term Success with Leslie Hassler

    Most entrepreneurs start their journey with big dreams, only to find themselves stuck in a cycle of constant hustle and exhaustion. The pressure to do more, be more, and achieve more can quickly lead to burnout, making success feel like a never-ending grind. But what if there was a way to build a thriving business without sacrificing your well-being? In this episode, we’re exploring the shift from burnout-driven survival to a business model built on resilience, balance, and long-term success. Our guest, Leslie Hassler, is the powerhouse behind Your Biz Rules, a consultancy that helps small businesses become freedom-generating machines. With over 17 years of experience, she shares the key strategies that allow entrepreneurs to grow sustainably—without sacrificing their well-being or financial goals. Get ready for a conversation that will transform the way you think about business growth. It’s time to ditch the struggle and create a business that works for you, not the other way around.  Because when you stop operating from survival mode and start leading with strategy, real freedom becomes possible. Key Takeaways in this Episode: Sustainable Growth Over Hustle – Success doesn’t have to come at the cost of burnout. Shifting from a reactive mindset to a proactive strategy creates long-term stability and freedom.Resilience is a Business Advantage – Building a business that can adapt and thrive in any situation starts with a foundation of resilience, not just relentless effort.Your Business Should Work for You – Instead of constantly working in your business, structure it in a way that supports your goals, lifestyle, and well-being.Scaling Without Sacrifice – Growth doesn’t have to mean more stress. Smart strategies allow you to expand without overextending yourself.Freedom Comes from Systems – Creating efficient processes and boundaries helps business owners step out of the daily grind and focus on what truly matters.Success is Redefined – True success isn’t just about revenue; it’s about building a business that aligns with your values, gives you freedom, and allows you to enjoy the life you’ve worked for. "We cannot get back time. You can make more money, create another business, and do so many beautiful things. But the one thing you can't get back is time—you can't save it. So, we have to treat that precious resource as exactly that: a precious resource." - Leslie Hassler About our Guest:  Leslie Hassler is the dynamo behind Your Biz Rules, a consultancy firm transforming small businesses into freedom-generating machines. With over 17 years of experience in marketing, finance, and leadership, Leslie offers comprehensive audits, consulting, and CFO services. She is the author of First This, Then That and the upcoming book Scaling Rich™. Her mission is to ignite the potential within business owners, empowering them to conquer challenges, unlock unprecedented growth, and build a life of abundance and balance. Links: Website LinkedIn X Facebook Instagram YouTube a...

    43 min
  3. Lead by (Human) Design: Shift the Way You Show Up, Serve & Succeed with Candy Barone

    MAR 4

    Lead by (Human) Design: Shift the Way You Show Up, Serve & Succeed with Candy Barone

    Success goes beyond strategy—it’s about alignment. When you lead, market, and make decisions in a way that aligns with your natural strengths, success feels expansive instead of exhausting. In this episode, leadership expert Candy Barone shares how Human Design serves as the ultimate leadership blueprint, helping you build a business that works with you, not against you. Candy breaks down how understanding your unique design can help you overcome imposter syndrome, avoid burnout, and create a business that actually works for you—not the other way around. No more forcing strategies that don’t fit. Instead, we’re talking about a more aligned, effortless way to lead and grow. If you’re ready to stop pushing and start flowing, this conversation with Candy is packed with insights to help you lead with confidence and ease. You’ll walk away with practical takeaways to make decisions that feel right, attract the right opportunities, and create momentum in your business—without the constant struggle. Don’t miss it! Key Takeaways in this Episode: Success feels easier when you align with your strengths - When you stop forcing strategies that don’t fit—business becomes smoother and more fulfilling.Human Design helps you make better decisions - Knowing your unique design gives clarity, so you can lead with confidence and ease.Burnout happens when you ignore your natural flow - Working against your design leads to exhaustion, while alignment brings energy and momentum.There’s no one-size-fits-all strategy for success - What works for others may not work for you—Human Design helps you find your way.Authenticity attracts the right opportunities - Aligning with your design naturally brings in the right people, clients, and growth.Leading with ease is possible -  Embracing your unique design helps you build a business that feels natural and sustainable. "We are not here to be logical. We are here to follow our truth. Human Design is not telling you who you are. You are a spiritual being having a human experience who always has free will.” - Candy Barone About our Guest:  Candy Barone is known as a tree shaker and a catalyst for revolutionary leadership, guiding visionary changemakers to break free from outdated paradigms and step into radical alignment. She is a master in leadership development, strategic frameworks, and a Level 4 Certified Quantum Human Design Specialist. Candy helps high-achievers shift from success that drains them to success that sustains them.  As an international speaker, author, and podcast host, Candy is known for delivering bold, truth-infused guidance that disrupts the status quo while creating deep, meaningful transformation.  Her mission? To awaken leaders to their highest potential and create a movement of impact-driven, aligned leadership. Links: Website Facebook LinkedIn Instagram YouTube Aligned As F*ck: A Human (Design) Experiment Podcast Gift - FREE Human Design Chart

    1h 16m
  4. Content That Scales: Maximize Your SEO & Social Media Results with Tonya Gossage

    FEB 25

    Content That Scales: Maximize Your SEO & Social Media Results with Tonya Gossage

    What if your content didn’t just sit there but worked for you—bringing in leads, boosting your visibility, and growing your business 24/7? The key isn’t just creating more content; it’s creating optimized content that maximizes SEO, social media impact, and engagement. When done right, your content doesn’t just get seen—it drives engagement, builds authority, and delivers real results. In this episode, Tonya Gossage shares how entrepreneurs can scale without burnout by leveraging AI and strategic delegation. She introduces a game-changing approach to content marketing that helps simplify the process while maximizing reach and impact. By treating AI as a team member and outsourcing effectively, you can transform content creation from an overwhelming task into a streamlined strategy that works for you. If you’ve ever felt stuck on what to post next or worried that your content isn’t reaching the right audience, this episode is for you. We dive into the mindset shifts and practical strategies that will help you create content that not only gets seen but also converts. Tune in to discover how to simplify, scale, and succeed with smart content strategies! Key Takeaways in this Episode: Make Content Work for You – Focus on strategic, optimized content that drives engagement and leads.AI as a Team Member – Treat AI as a valuable assistant to streamline creation and automation.Delegate Strategically – Stop doing it all—outsource tasks to free up time for growth.Maximize Content Reach – Repurpose and optimize for SEO and social media impact.Simplify Content Creation – Use frameworks to avoid overwhelm and stay consistent.Scale Without Burnout – Leverage automation and outsourcing to grow smarter, not harder. "AI is a powerful content creation assistant. It's not a replacement for strategy, but it can help streamline the process.” - Tonya Gossage About our Guest:  Tonya Gossage is a business growth strategist, podcast host, and the founder of Gossage Performance Consulting, where she helps entrepreneurs simplify, scale, and succeed by leveraging strategic delegation and AI-powered automation. With decades of experience in banking, and business development, Tonya specializes in content marketing, strategy, AI and virtual assistant services, empowering entrepreneurs to work smarter, not harder. As the host of the Influence & Growth Mastery Podcast, she shares insights on building authority, generating leads, and mastering influence in today’s digital world.  Tonya is also the Ambassador Leader for Alignable’s Little Rock community, where she connects and supports over 8,000 small business owners through networking and collaboration. Her latest innovation, the Who Not How, Plus AI Framework, helps entrepreneurs and small business owners outsource effectively and integrate AI as a key team member—allowing them to focus on high-impact growth activities. If you’re looking to scale without burnout, master delegation, and harness the power of AI, Tonya offers practical strategies and real-world insights to help you achieve your goals. Links: Website  LinkedIn  Alignable  YouTube  a...

    1 hr
  5. From Overwhelmed to Overjoyed: Prioritizing Self-Care with Mary Barnett

    FEB 18

    From Overwhelmed to Overjoyed: Prioritizing Self-Care with Mary Barnett

    The pressure to do it all can feel overwhelming. Many people—especially women—struggle with the belief that they must keep up with an impossible standard of productivity. But what if there was a way to shift from exhaustion to empowerment? In this episode, marketing expert and entrepreneur Mary Barnett, shares how to break free from the "must-do-everything" mindset and create a more fulfilling, balanced life. Mary brings real-world insights into the emotional and mental weight of trying to keep up, especially in the age of social media, where perfection seems like the norm. Through personal experiences and expert strategies, she reveals practical steps to redefine success, set healthy boundaries, and embrace a more intentional approach to work and life. If you’ve ever felt like you’re drowning in endless to-do lists, this conversation is for you. Tune in to hear Mary’s empowering perspective on letting go of unrealistic expectations, finding joy in the present moment, and stepping into a mindset of freedom and fulfillment. Key Takeaways in this Episode: Give Yourself Grace – Mary highlights the importance of self-compassion when things don’t go as planned. Life happens, and it’s okay to adjust, reset, and move forward without guilt.Prioritize Transformation Over Information – Instead of overwhelming people with endless details, focus on delivering meaningful solutions that truly improve their lives and businesses.Harness the Power of Pause – Taking intentional breaks, whether through movement, mindfulness, or moments of gratitude, helps recharge your energy and boost creativity.Take Ownership of Your Audience – Relying solely on social media can be risky; building an independent customer database, like through text marketing, ensures long-term business stability.Set Boundaries with Confidence – Saying no and protecting your time isn’t selfish—it’s necessary. Setting clear and respectful limits allows you to show up fully for what truly matters.Find Your Value Beyond Productivity – Your worth isn’t defined by how much you accomplish. Delegating, focusing on your strengths, and embracing rest can lead to greater fulfillment and success. "When you take a pause, or take a beat, or touch grass, you're taking a moment to give your brain a chance to reset. And sometimes, your most brilliant ideas come when you're not focusing on them.” - Mary Barnett About our Guest:  Mary Barnett, known as ‘MobileMary’ in the industry, is a Speaker, Bestselling Author and seasoned Digital Marketing Expert. In 1988, she founded Another Brilliant Idea, Inc., a certified small and women-owned marketing firm. Her mission is to assist successful yet overwhelmed business owners attract their ideal customer with ease and grace. Links: Website Facebook My Audience Building Mastery Expiring Mini-Course Connect with Patty: PattyFarmer.com Facebook LinkedIn Instagram a href="https://twitter.com/PattyFarmer"...

    1h 7m
  6. Fueling Business Growth Through Partnerships with Michele Haugh

    FEB 11

    Fueling Business Growth Through Partnerships with Michele Haugh

    No business scales in isolation. Leveraging partnerships and strategic collaborations can reduce costs, increase efficiencies, open doors to new opportunities (and markets), expand your reach, and help you tap into resources you might not have on your own.  The right partnerships can open doors, create new opportunities, and take your business to the next level. But how do you find the right people and build relationships that lead to success? In this episode, HR expert Michele Haugh shares the strategies for building industry relationships that fuel exponential growth.  With years of experience helping over 200 organizations, Michele knows what makes partnerships thrive (and what makes them flop). She’s sharing how to spot the right collaborators, align values, and build relationships that lead to great opportunities. Whether you’re trying to expand your reach or just make things run smoother, this conversation will give you the tools to grow smarter, not harder. Don't let your growth plateau. Your next big breakthrough might be one great partnership away. The most successful businesses aren’t built alone, they thrive on strategic connections. Tune in to discover how to transform industry relationships into powerful growth engines and take your company to the next level. Key Takeaways in this Episode: Traits of successful partnerships - Learn the essential traits that separate thriving collaborations from failed ones.Identifying the right partners - Learn Michele's approach for assessing potential partners, from evaluating social media to uncovering shared values.Aligning on values and culture - Understand the importance of finding partners who complement your brand and professional approach.Building long-term relationships - Explore strategies for nurturing trust and credibility through intentional, consistent efforts.Leveraging complementary expertise - Hear how Michele finds success collaborating with "competitors" who serve different markets.Celebrating and supporting others - Get inspired by Michele's genuine enthusiasm for recognizing the achievements of her partners. "When I think of partnerships, I think a lot of like friendship. What is a good friendship? It's somebody that cares, listens, shows up, and supports - without necessarily having to be asked.” - Michele Haugh About our Guest:  Michele Haugh has decades of HR experience in both corporate and consulting roles, supporting over 200 organizations. In 2020, she co-founded EarlyHR Solutions, a fractional HR consulting firm. To assist organizations with limited resources, she launched EarlyEngage, a subscription service focused on employee engagement, professional development, and retention. Michele holds a BS in Business and a Master’s in HR and Organizational Development. She is passionate about fostering inclusive, people-first cultures, values community involvement and believes giving back is a great way to build relationships. Links: Website  LinkedIn Connect with Patty: PattyFarmer.com Facebook LinkedIn a href="https://www.instagram.com/PattyFarmerCEO/" rel="noopener...

    42 min
  7. Conversations to Conversions: Maximizing Every Interaction with John Golden

    FEB 4

    Conversations to Conversions: Maximizing Every Interaction with John Golden

    What if your sales and marketing strategy wasn’t just about grabbing attention—but about building genuine, lasting connections that drive real results? In today’s fast-paced digital landscape, success isn’t just about persuasion—it’s about storytelling, trust, and positioning yourself as the go-to expert. Join globally recognized sales and marketing thought leader John Golden as he shares powerful insights to help you cut through the noise and turn conversations into conversions. In this episode, John shares 5 proven strategies to make the most of every interaction, build stronger connections, and elevate your brand. You’ll learn how to use authentic storytelling, create captivating content, and stay ahead of industry trends. His battle-tested advice will help you master sales and marketing, creating win-win situations for both you and your customers. Don't miss out on this powerful conversation packed with actionable insights to turn every opportunity into a lasting impression. With over 1,500 video interviews under his belt, John offers a wealth of global expertise. Tune in to shift your mindset, transform your approach, and make every moment count. Elevate your brand and secure your success—listen now! Key Takeaways in this Episode: Discover the 5 proven strategies to maximize every interaction and create lasting impressions.Learn how to leverage authentic storytelling to captivate your audience and differentiate your brand.Uncover the importance of mindset and starting your day with intention to set yourself up for success.Explore the power of empathy and preparation in building meaningful connections through sales and marketing.Gain insights on balancing quality and quantity in your content creation to deliver maximum value.Understand the evolving role of sales professionals as "peacekeepers" and the societal impact of relationship-building. “Before you start, decide who you are and what you want to project to the world. But don't create a persona, because you'll never be able to carry that through you”. - John Golden About our Guest:  John Golden is a globally recognized thought leader in Sales and Marketing, a renowned speaker, and business strategist. With over 1,500 video interviews conducted for Sales POP! a leading online sales magazine, YouTube channel, and podcast—his platform is ranked in the top 2% of podcasts globally.  He is also the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.  Links: Website Youtube Twitter LinkedIn Sales POP! Podcast  Connect with Patty: PattyFarmer.com Facebook LinkedIn a href="https://www.instagram.com/PattyFarmerCEO/" rel="noopener noreferrer"...

    1h 2m
  8. Scale a Badass Brand with BIG Profits, No Employees & Without the BS with Pia Silva

    JAN 28

    Scale a Badass Brand with BIG Profits, No Employees & Without the BS with Pia Silva

    Do you want to transform your business into a powerhouse of value, confidence, and success? Imagine effortlessly attracting your dream clients, charging what you’re truly worth, and delivering such remarkable value that your brand becomes unforgettable.  In this episode, Pia Silva, a small branding agency coach, shares powerful strategies to help you stand out from the competition and establish yourself as a trusted authority in your industry. Discover actionable tips to optimize your operations, enhance your credibility, and create a sustainable business model built for long-term success. Packed with Pia’s practical insights and transformative ideas, this will be your guide designed to help you recognize your true value and thrive in today’s competitive landscape. Whether you’re ready to refine your pricing, redefine your brand, or build stronger connections with your ideal clients, this conversation will inspire you to take the next step with clarity, purpose and confidence. Don’t miss out! Key Takeaways in this Episode: Niching Down for Profitability: Niching down may increase profitability by allowing you to streamline your offerings and become an authority in your space.Sell the First Step: Avoid the common mistake of writing proposals after initial client conversations - instead, sell the first step as a "fit call" to determine if you're the right fit.The Power of "No": Saying "no" to the wrong clients is just as important as saying "yes" to the right ones. Focus on clients that bring you joy and further your expertise.Pia's "50/25/25" Formula: Pia's unique formula can help you achieve financial freedom by ensuring you make the total revenue needed in just 50% of your working hours.Transparent Pricing: Approach pricing conversations transparently by offering package options, rather than dancing around a client's budget. This builds trust and authority.Leveling Up for the AI Era: As AI takes over more low-level tasks, the key to thriving will be to level up your strategic thinking and communication skills to deliver true transformation. "The real profit and freedom come from focusing on profitability, not just steady monthly income.” ~ Pia Silva About our Guest:  Entrepreneur, speaker, and author Pia Silva is a small branding agency coach, founder & head trainer of No BS Agency Mastery, a training program where she teaches 1-2 person branding agencies how to scale to $30-50k months while reducing their workload by up to 80%, all without employees, and a partner, brand & business strategist at Worstofall Design where they build Badass Brands without the BS. Pia is the author of the best-selling book “Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit” and has delivered a popular TED Talk on cultivating true confidence.  Links: Website Instagram LinkedIn Facebook  No BS Agency Podcast Gift: A free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning...

    46 min
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About

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.

Information

  • Creator
    Patty Farmer
  • Years Active
    2019 - 2025
  • Episodes
    196
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 Patty Farmer International. All rights reserved.
  • Show Website
    Marketing, Media & Money