977 episodes

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

A Well-Designed Business® | Interior Design Business Podcast LuAnn Nigara

    • Business
    • 4.9 • 727 Ratings

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

    On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

    On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

    Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her!
    More About Melissa Fields

    Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20 years of service.
    A retired Air Force officer turned interior designer, took her side hustle and deep passion for all things beautiful and developed it into a business. Melissa wanted to create amazing spaces for people who were going to stay in their homes long term and enjoy the investment they put into their space.
    She shifted her focus towards designing residential spaces. Although not formally trained, she is a passionate creative who not only has an eye for design but firmly believes and understands that the details matter. Melissa also knows the power of beautiful and intentional design to truly transform people on a mind, body, and soul level. Because Melissa is so obsessed with the details and a high level of quality, she wanted to have a solid foundation and obtained a certification in residential interior design through the New York Institute of Art and Design.
    Shades of Gray Design Studio believes in creating not just beautiful, functional spaces but telling the story about the humans that reside there. We are all unique and that’s what makes us so special. Our homes should reflect that. Melissa loves using color, texture, and boldness in her
    designs. She strives to incorporate a modern, contemporary feel while blending luxury and comfort...making it truly one-of-a-kind. It’s all about elevating the living space and empowering her clients with the knowledge that they are worthy of being surrounded by beauty.

    Connect with Melissa Fields Website
    Instagram
    What’s new with LuAnn Nigara The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
    To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned:  What Would LuAnn Do?
    Other Shows Mentioned:  
    AWDB 915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging
     
    AWDB 859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
     
    AWDB 574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy
     
    WTFP 167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You
     
    AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!
     
    AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen
     
    AWDB 466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

    • 59 min
    Joyful Abundance: Thriving in Business with a Positive Mindset

    Joyful Abundance: Thriving in Business with a Positive Mindset

    Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams.
    In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance mindset, Jennifer offers practical tips and powerful insights.
    Pick It Apart:
    [1:21] Jennifer introduces her business philosophy that the process should be just as joyful as the finished product, detailing aspects of her process that reflect this.
    [6:42] LuAnn and Jennifer discuss technology platforms and automations they use to help their systems and processes run smoothly.
    [14:45] Jennifer talks about the power of intention and how it works for her.
    [17:46] LuAnn shares a story about manifesting her dream home.
    [29:00] Jennifer brings up imposter syndrome and the role it plays in the interior design industry and how meditation can be a helpful tool to overcome this.
    [44:48] Jennifer and LuAnn discuss the power of taking five minutes to slow down and clear your mind.
    LuAnn Nigara and Jennifer Davis's Ah-Ha Moments
    “I want the journey that you go through to get from start to finish to be as joyful as the joy you feel at the end of the project when you're in your new space.” - Jennifer Davis
    “I think you just have to really believe in yourself and surround yourself with people who believe in you and find good mentors and a good design community to be a part of. And then when you set the intentions, you can truly believe that you're worthy of all these things happening.” - Jennifer Davis
    “How we carry ourselves through our business relates, and comes back to us, in our personal life.” - LuAnn Nigara
    More About Jennifer Davis
    Jennifer started her career journey in the furniture industry, where she got a taste for sales. Transitioning to an interior design studio, she started as a design assistant and swiftly advanced to a managerial position, showcasing her leadership abilities. Jennifer successfully navigated distribution management and marketing roles for a well-known national furniture retailer based in Minneapolis before leaving to raise her children.

    While at home with her children, it wasn't long before friends began soliciting her assistance with their own homes. Balancing her roles as a mother and entrepreneur, she cultivated her client base from a part-time endeavor which quickly grew into a full fledged interior design studio. Jennifer is a firm believer in the law of attraction, maintaining that our attitudes significantly influence the outcomes we experience in life.

    Jennifer operates a boutique interior design firm headquartered in Minneapolis, catering to clients nationwide. Her approach to each project revolves around fostering a client experience founded on clear communication, refined processes, swift timelines, and meaningful relationships. Davis Interiors lives by the motto “We want the process to create as much joy as the finished product”.

    Connect with Jennifer Davis Website
    Instagram
    What’s new with LuAnn Nigara The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
    To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business

    • 56 min
    Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business

    Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business

    Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. 
    As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? 
    It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we need to view taking care of ourselves in a whole new light—and today she and I are diving deep into the philosophical questions of creativity, well-being, and the way we are intertwined with the business.
    Pick It Apart:
    [0:02] Katie discusses how our well-being is interwoven into the business—and why taking care of ourselves isn’t a luxury.
    [5:47] LuAnn and Katie unpack the guilt entrepreneurs often feel for taking free time to rest and reset.
    [12:13] Katie talks about how creativity requires rest, stillness, and space.
    [17:23] LuAnn and Katie talk about what rest might look like for different people (and why that’s okay).
    [29:10] Katie offers practical places to start when committing to self-care.
    [38:58] Katie and LuAnn reflect on the business benefits of taking care of ourselves.
    LuAnn Nigara and Katie McDonald's Ah-Ha Moments
    “The only thing that will create change is our commitment to change—our willingness to look ourselves in the eyes, look at our hear, and say, ‘Something doesn’t feel right.’” -Katie
    “We’re always thinking about the future or the next big thing for our business. But in our personal lives, we’re willing to accept mediocrity.” -Katie
    “Our well-being is our fuel—the engine for our business.” -LuAnn
    More About Katie McDonald
    Over a decade ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life.

    Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and finally started applying her knowledge of self-care, alternative health, and plant-based nutrition.

    Since then, Katie has been on a revitalizing journey of lifelong self-care.

    Fully recovered from years of self-neglect, Katie now helps fellow doers embrace self-care so they can do more and be more while leading healthier, more intentional, and more nourished lives.

    Katie leads with tough love to inspire, empower, and challenge audiences. She dispels the destructive myth that self-care is an obstacle to productivity and teaches that self-care is, in fact, a tool to create a more powerful and impactful legacy.

    Connect with Katie McDonald Speaking Site
    Coaching Site and Link to Schedule a Complimentary 30 Minute Self-Care Strategy Session
    Link to Bnourished Planner 15% discount code for planners LUANN
    Here are the offers for the podcasts listeners
    1. A 15% discount off the bnourished quarterly planner using code LUANN
    2. Access to my curated resource guide here
    3. Whole life assessment (will be a goodie)
    What’s new with LuAnn Nigara The Power Talk Friday Tour
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
    To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara LuAnn’s Website
    LuAnn

    • 1 hr 4 min
    Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

    Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

    Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. 
    Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing in yourself
    Pick It Apart:
    [11:51] Jamie explains how investing in your business can combat imposter syndrome.
    [17:35] Jamie is proactive in preventing imposter syndrome, which always seems to come up, by making consistent investments.
    [22:28] Jamie shares her takeaways from Sandra Funk’s Interior Design Standard.
    [27:16] Benefitting from just being in the room at an event and making connections.
    [34:20] Jamie shares the tangible things she has learned from the programs/courses she has invested in.
    [42:35] How Jamie decides what kind of investments to make.
    [46:24] Jamie’s advice for those who are nervous about making that “big investment.”
    LuAnn Nigara and Jamie Gasparovic's Ah-Ha Moments
    “When designers ask me if an investment I made was worth it and I say it is. I have a hard time regretting anything because I have a takeaway from everything I have invested in.” - Jamie Gasparovic
    “Hearing something in business that you are already familiar with can hit differently when someone else explains it and presents it differently.” - Jamie Gasparovic
    More About Jamie Gasparovic

     Jamie Gasparovic is the dynamic Founder and Principal Designer behind her boutique full-service interior design firm, Studio Gaspo. Recently, her moody modern aesthetic has been celebrated by Forbes, Architectural Digest, Homes & Gardens, and Apartment Therapy.
    With close to a decade of expertise in luxury, large-scale construction ranging from new builds to full-scope renovations, Jamie has created a powerful name for herself in Central Florida. Her robust client list includes professional athletes, entrepreneurs, Fortune 500 executives and busy professionals. Today, she frequently partners with prominent builders and architects to design turnkey properties from floor plans to furnishings.

    Connect with Jamie Gasparovic Website
    Instagram
    What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester!
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
    To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
    Connect with LuAnn Nigara LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    Other Resources Mentioned: WCAA 2024 Jill Robson Memorial Scholarships
    Other Shows Mentioned: AWDB #592 Power Talk Friday: Kimberly Merlitti: Profitable Firms Build Estimates Before They Sign The Contract
     
    AWDB #660 Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”
     
    AWDB #709 Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business
     
    AWDB #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

    AWDB #786 Meredith Huck: From Corporate to Interior Design Busine

    • 53 min
    Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

    Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

    Today With Lesley Myrick:
    Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders.
    Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success).
    Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be valuable to your business, Lesley knows that the best way to land local clients is simply by getting out there and meeting people, wherever you might be.
    Today, she shares how she makes this work for her (and what you can do to start taking advantage of local opportunities).
    Pick It Apart
    [5:39] Lesley shares why local marketing is so valuable for interior designers—even more so than for other businesses.
    [12:50] LuAnn reflects on the importance of referrals (and why we need to focus on expanding our network).
    [23:40] Lesley and LuAnn talk about the value of an elevator pitch, and how to do it the right way.
    [33:48] Lesley shares other important local networking opportunities you can put into action for your business (and how to measure your success).
    [50:01] Lesley breaks down how Profit Insiders works and how to apply to join.
    LuAnn Nigara and Lesley Myrick's Ah-Ha Moments
    “I understand as an introvert myself, it can be uncomfortable—the local marketing side of it. It’s easy to hide behind a computer and do social media posts or spiff up your website and update your portfolio, and I’m not discounting the importance of those things. But local marketing is so important because this is a business and an industry built on relationships.” -Lesley
    “We often engage in a behavior unconsciously in our own lives that we then don’t apply to our businesses. Would you find a hairdresser off Google? Probably not. You would probably ask people…and yet we think that’s what’s going to happen for our business.” -LuAnn
    More About Lesley Myrick

     Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love.
    Connect with Lesley Myrick
    Profit Insiders Academy
     
    Free Resources
    Website
    Instagram 
    YouTube
    Other Shows Mentioned:
    AWDB #15 Nancy Ganzekaufer- Niche is Rich
     
    AWDB #37 Lesley Myrick – Strategies I Used to Build My Business
     
    AWDB #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer
     
    AWDB #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients
     
    AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula
     
    AWDB #584 Lesley Myrick: Building a Business From the Ground Up, Again
     
    AWDB #766 Lesley Myrick: Offering Interior Design Without Procurement
     
    AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers
     
    AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind
     
    AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right
     
    AWDB #935 Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy:

    • 1 hr 1 min
    Vicente Wolf: How to Bring True Artistry into Interior Design

    Vicente Wolf: How to Bring True Artistry into Interior Design

    Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. 
    Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. 
    He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table.
    Pick It Apart:
     [1:29] Vicente shares his journey and how he was able to produce groundbreaking designs along the way.
    [12:05] Vicente and LuAnn discuss Pinterest, regurgitated design, and how hard it is for designers now to produce truly unique creative work.
    [21:40] Vicente discusses his hiring process and what he looks for in junior designers.
    [32:14] Vicente reflects on client needs, budget, and how to create artistry within the constraints.
    [51:42] Vicente turns the tables on LuAnn and asks her take on what younger and newer designers are bringing to the industry. 
    LuAnn Nigara and Vicente Wolf's Ah-Ha Moments
    “Architects are respected and revered. Designers often are not—they are seen as putting frosting on a cake rather than the real value they can bring.” -Vicente
    “When you run your own business, you make the rules. You can make a decision when you would love to contribute your gift to someone.” -LuAnn
    “How can you break ground if you don’t trust your gut?” -Vicente
    More About Vicente Wolf

    As a Cuban refugee making his way to New York in his teens, Vicente became a force in the home furnishings revolution, changing the vocabulary of interior design into a sleeker, modern vision starting in the mid-1970s.  Known for his high gloss white spaces, he earned the moniker “The White Knight.” 
    Admired for his impeccable eye and unique perspective, Vicente Wolf has been at the top of the design industry for nearly 50 years. Wolf's work has been featured in all major lists and shelter publications including Architectural Digest, House Beautiful, and Luxe Interiors + Design magazine. Vicente was named to Elle Décor magazine’s inaugural list of design Titans list on their annual roster of A-List of designers in 2021.
    In his new book CREATIVE INTERIOR SOLUTIONS (Rizzoli, 2023), he shares the expertise he has honed over the years with project images and easy-to-digest “Lessons Learned”. A passionate traveler, Vicente’s annual jaunts to exotic destinations such as Burma, India, and Thailand provide him with a global viewpoint that he weaves into his residential and hospitality projects, which are displayed throughout the book.  According to Vicente, incorporating authentic artifacts and furnishings from these places with modern décor that exude a quiet elegance, captures a sense of earthy charisma, timelessness, and soul.  In 1999 Vicente opened VW Home by Vicente Wolf showroom adjacent to his design studio in Hell’s Kitchen, New York.  
    Vicente is an international speaker, author with five book titles to his name, collector, lauded retailer and celebrated visionary.  In 2012, Vicente accepted an honorary PHD in Design & Architecture from Boston Architectural College. He passionately supports God’s Love We Deliver as a Trustee.

    Connect with Vicente Wolf Instagram 
    Facebook 
    TikTok
    YouTube
    LinkedIn
    Creative Interior Solutions (Rizzoli, 2023)
    What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester!
    Watch the Docuseries!
    http://www.luannnigara.com/cob
    Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
    To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Audiobook: The M

    • 1 hr 15 min

Customer Reviews

4.9 out of 5
727 Ratings

727 Ratings

LauraKoshel ,

Helps you grow your design business… if you put work in!

One of the best resources in interior design industry to tap into for growth tools, real life experiences, a lot of inspiring stories and a lot of a-ha moments. In other words, a complete yet ever updated business library for interior designers. Deeply appreciate LuAnn’s vision, drive and energy! Thank you all on the Nigara team as well!

Hygge DB ,

Learn All the Things with LuAnn!

This podcast is a must for everyone! Newbie designers as well as the seasoned ones! I have learned soooo much from LuAnn and all of her guest speakers. I love the fact that she’s an open book and willing to help anyone & everyone! Thanks Lu!!!

LisF03 ,

LuAnn is the Real Deal!

I’m so grateful to have had the opportunity to be a part of LuAnn’s new free on-air strategy sessions! I was nervous but so ready for her to give me “the business”. With all the value she gave me, it shouldn’t have been free, lol. LuAnn is a truth-teller. If the baby’s ugly, she’ll tell you the baby’s ugly and we all need that. I don’t need to get sound business advice from someone that sugar coats things or tries to cushion the blow of what needs to be said. How can I get better if I don’t know what the diagnosis is? Our businesses are no different. LuAnn genuinely wants to help interior designers run successful businesses that don’t just succeed, but THRIVE! Thank you LuAnn for truly wanting to bring the best out of us. It’s already in there…it just needs to be brought out. That’s what you do. Thank you #smartlady!

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