149 episodes

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.

Marketing, Media & Money Patty Farmer

    • Business
    • 5.0 • 70 Ratings

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.

    Building Connections And Revenue Through Email Marketing with Judi Harrington

    Building Connections And Revenue Through Email Marketing with Judi Harrington

    Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytelling isn't just for books – but a powerful tool to connect and engage. Patty & Judi will walk you through the nuances of what makes readers click and stick to your emails. From the strategic placement of the unsubscribe button to respecting your reader's time, Patty and Judi cover it all – including tips on frequency, consistency, and why unsubscribing can benefit your focus on more engaged subscribers. It's an episode packed with insights on email marketing do's and don'ts.
    Key Takeaways:
    Homepage Essentials - seven-second rule for website homepagesComparing an email list to valuable real estateBalancing email frequency and content relevanceThe inevitability of unsubscribes and focus on interested recipientsUnderstanding the dos and don'ts in marketingStorytelling’s impact on marketing effectivenessLeveraging email for lead engagement and relationship buildingPersonalization and Subscriber RetentionInfusing humor into emails to boost ROIMaking the Audience the HeroSubject Lines and Email TimingThe Power of Email Marketing ROI
    About our Guest: 
    Meet Judi Harrington, recognized as "Judi 411" – the one-woman hive mind, prolific content creator, storytelling expert, and passionate business enthusiast known for her ability to help business owners transform their ideas into compelling narratives from crafting captivating website copy, curating engaging blogs, and producing newsletters that ensure a deep connection with target audiences. 
    Judi is also a published author, book editor, and a writing coach who specializes in helping entrepreneurs bring their book ideas out in the world, where they belong.
    Social Media Links:
    Instagram
    LinkedIn
    Website
    Gift:
    5 Ways to UN-Boring Copy
    6 Hot Tips for Email Storytelling
    Connect with Patty:
    PattyFarmer.com
    Facebook
    LinkedIn
    Instagram
    Twitter/X
    YouTube
    Want to know the 7 key areas needed to ramp up your business? Take the quiz!
    Get your Free Copy of the Marketing, Media & Money Magazine Now!
    Thanks for listening!
    Thanks so much for listening to our podcast! If you enjoyed this episode and...

    • 55 min
    Crafting Compelling Content Through the Power of Storytelling with Mel Trumble | S9E146

    Crafting Compelling Content Through the Power of Storytelling with Mel Trumble | S9E146

    Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming self-limiting beliefs and transforming trauma into a superpower, while Patty emphasizes the value of self-compassion and being one's best friend. Wrap up your week with this episode, filled with heartening discussions on growth amidst life's challenges and the power of storytelling in business and life. Your story is waiting to be told, and this episode is the perfect companion for learning how to share it with the world.
    Key Takeaways:
     Crafting personal stories for success and connectionStorytelling as the top marketing strategyTurning trauma into empowermentMel’s simple yet effective story frameworkRecognizing subconscious stories and differentiating them from identityConfronting the feeling of inadequacy and fostering self-compassionUsing a transformative mindset to change a chaotic lifeDealing with limiting beliefs and shifting perspectives for productive leadership
    About the Guest: 
    Mel Trumble is a life-transforming force and the founder of ZFG Living. As a life coach, speaker, podcast host, and bestselling author, Mel's mission is empowering individuals & powerful survivors of life to make sense of the chaos & overwhelm and turn it into their superpower and unleash their authentic joy. Drawing from her journey of overcoming abuse, traumas, and limiting beliefs, Mel shares insights and wisdom with humor, candor, and a deep understanding of what it takes to live life to the fullest. Through her life coaching programs, podcast, and "The Big Book of Bad Ideas" book series, Mel leads the way for people everywhere to heal their past, challenge their limiting beliefs, and create a life of joy and authenticity
    Social Media Links:
    Facebook
    Instagram
    Website
    Book: Big Book of Bad Ideas
    Free Gift: Adulting to Joy
    Connect with Patty:
    PattyFarmer.com
    Facebook
    LinkedIn
    Instagram
    Twitter/X
    YouTube
    Want to know the 7 key areas needed to ramp up your business? Take the quiz!
    Get your Free Copy of the Marketing, Media & Money Magazine Now! 
    Thanks for listening!
    Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit...

    • 59 min
    Finding the Hidden Money in Your Business with Michelle DeNio | S9E145

    Finding the Hidden Money in Your Business with Michelle DeNio | S9E145

    Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for using data to identify lucrative business avenues, applying the 80-20 rule for focusing on what yields the best results, and nurturing genuine relationships within professional communities. They also highlight the role of personal touch in the era of automation, the necessity of keeping emotion separate from business decisions, and provide strategies for making impactful network contributions.
     
    Key Takeaways:
    ·     The necessity for investing time and consistent effort.
    ·     Identifying what excites individuals for better engagement.
    ·     Aligning business endeavors with personal preferences.
    ·     Understanding peak creative times for optimal strategy implementation
    ·     The importance of recognizing primary sources of revenue and opportunities
    ·     Cutting through the clutter to focus on high impact activities.
    ·     Analyzing past client relationships to determine success strategies.
    ·     Basing decisions on solid data and observed customer behaviors.
    ·     Offering value and fostering genuine connections.
    ·     Leveraging established relationships for better business outcomes.
    ·     Doubling down on profitable activities.
    ·     Active community involvement for relationship building.
     
    About our Guest:
    Michelle DeNio is a seasoned Business Strategist specializing in customized growth and scaling solutions. With a track record of helping online service providers realize their unique visions, Michelle crafts tailor-made strategies that drive success. Rejecting one-size-fits-all approaches, she delves deep into each client's business, empowering them to make informed decisions and confidently navigate their growth journey.
    Website
    Facebook
    Connect with Patty:
    PattyFarmer.com
    Facebook
    LinkedIn
    Instagram
    Twitter/X
    YouTube
    Want to know the 7 key areas needed to ramp up your business? Take the quiz!
    Get Your Free Copy of the Marketing, Media and Money Magazine
    Thanks for listening!
    Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this

    • 41 min
    Using AI to Revamp Old Content into Fresh Newsletters for Maximum Engagement with Vanessa Chiasson

    Using AI to Revamp Old Content into Fresh Newsletters for Maximum Engagement with Vanessa Chiasson

    In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning of her story. Now, imagine the possibilities when AI tools enter the picture, revolutionizing Vanessa's approach to content creation. And the best part? The twist is yet to come...
     
    Key Takeaways: 
    Master the art of storytelling to captivate your audience and boost your marketing impact.  Unleash the power of AI tools to revolutionize your content creation process and stay ahead of the game.  Transform old content into fresh, engaging newsletters that resonate with your audience and drive results.  Personalize your content to forge deeper connections with your audience and elevate your brand's impact.  Harness current events to craft compelling content that resonates with your audience and keeps them engaged. 
     
    Vanessa Chiasson is an award-winning freelance writer, editor, and blogger bringing warmth and depth to travel and human-interest narratives. Her bylines include Globe and Mail, Chatelaine, Toronto Star, Buzzfeed, Reader’s Digest, USA Today, Travel Awaits, Cottage Life, Modern Farmer, Matador and more. Since 2012, Vanessa has been a prominent figure in the industry, coaching writers from various backgrounds and experience levels on developing effective business strategies to support their artistic endeavors. With her expertise and experience, Vanessa has made over two dozen television and conference appearances, sharing her love for travel and writing. You can follow her cozy travel adventures and insights at turnipseedtravel.com.
    Connect with Vanessa:
    VanessaChiasson.com
    Facebook
    Twitter
    LinkedIn
    Connect with Patty:
    PattyFarmer.com
    Facebook
    LinkedIn
    Instagram
    Twitter
    YouTube
    Want to know the 7 key areas needed to ramp up your business? Take the quiz!

    • 47 min
    Forget Brainstorming. Boost Your Sales by Question Storming Instead with Melina Palmer

    Forget Brainstorming. Boost Your Sales by Question Storming Instead with Melina Palmer

    When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the right projects and problems moving forward. In this episode, you will discover how asking the right questions can transform relationships and generate sales and will leave you questioning your own problem-solving techniques.
     
    By listening you’ll learn: 
    How the brain really works, and why that matters to everyone in business. Why brainstorming doesn't work well with the brain's natural tendencies, and the value of questions. What “Question Storming” is, and how to master using it in your business for effective problem-solving.How to harness the power of reciprocity to drive business growth and customer loyalty. 
    Bio:
    Melina Palmer is a highly accomplished expert in the field of behavioral economics. As the CEO of The Brainy Business, she provides specialized training and consulting services to businesses of all sizes, helping them harness the power of behavioral economics to drive better results. With her background in applied behavioral economics, Melina has a deep understanding of the intricate workings of human decision-making. She shares her extensive knowledge through teaching at the esteemed Texas A and M Human Behavior Lab, authoring three impactful books, and hosting The Brainy Business Podcast, which boasts a remarkable achievement of over a million downloads from listeners in more than 170 countries. Melina's expertise in decoding customer behavior and optimizing marketing strategies has made her a sought-after resource for entrepreneurs and small business owners seeking to improve their marketing and sales approaches.
    Connect with Melina:
    Facebook
    Twitter
    LinkedIn
    Instagram
    YouTube
    Books
    Connect with Patty:
    PattyFarmer.com
    Facebook
    LinkedIn
    Instagram
    Twitter
    YouTube
    Want to know the 7 key areas needed to ramp up your business? Take the quiz!

    • 54 min
    Maximizing the Benefits of Incorporating Events into Your Marketing Strategy with Linda Cain

    Maximizing the Benefits of Incorporating Events into Your Marketing Strategy with Linda Cain

    Event-driven marketing has emerged as a powerful strategy in the ever-evolving business landscape. It provides an innovative platform for businesses to showcase their products or services, engage directly with their target audience, and foster stronger customer relationships. When executed effectively, events can significantly enhance a company's visibility, boost brand loyalty, and contribute to long-term growth, painting a clear picture of the power they hold in marketing. In this episode, our guest Linda Cain will debunk the top 3 myths and reveal the truth about building strong relationships through memorable event experiences. In this episode:Discover the benefits of incorporating events into marketing. Embrace the art of building relationships through events. Why an “Event Driven Business Model” is important to generate revenue. Unlock the secrets to creating engaging event experiences. Explore the truth behind the top 3 event planning myths. What every host must know before planning an event and why.Learn how to create your own stage.Linda Cain is the CEO and founder of https://eventsbybludiamond.com/ (Blu Diamond Events), a renowned event planning company with over 25 years of experience. Linda and her team have established themselves as industry leaders in the coaching and entrepreneurial space, specializing in organizing both domestic and international events. They firmly believe that events are a powerful tool for driving revenue, building lasting relationships, and expanding brand visibility. With their expertise, they help clients develop a strategic six and seven-figure event-driven business plan, focusing on revenue-generating activities and creating exceptional event experiences. With an extensive network in the coaching and entrepreneur industry, Linda and her team have successfully produced numerous six and seven-figure events, resulting in impressive profits for their clients. Their commitment to providing exceptional on-site support, training, and strategic guidance has made them the go-to choice for event planning and production. Trust Linda and her team at Blu Diamond Events to deliver outstanding results and create impactful event experiences that leave a lasting impression.Connect with Linda:https://www.linkedin.com/in/bludiamond/ (LinkedIn)https://www.instagram.com/eventsbybludiamond/ (Instagram)https://www.facebook.com/BluDiamondEventManagement (Facebook)Connect with Patty:https://pattyfarmer.com/ (PattyFarmer.com)https://www.facebook.com/PattyFarmerCEO (Facebook)https://www.linkedin.com/in/pattyfarmer/ (LinkedIn)https://www.instagram.com/PattyFarmerCEO/ (Instagram)https://twitter.com/PattyFarmer (Twitter)https://www.youtube.com/c/marketingmediamoney (YouTube)Want to know the 7 key areas needed to ramp up your business? https://m3bizquiz.com/0 (Take the quiz!) Hosted on Acast. See acast.com/privacy for more information.

    • 50 min

Customer Reviews

5.0 out of 5
70 Ratings

70 Ratings

Melanie Benson ,

All star line up of hot topics

Love this show and the topics covered - listening to the podcast is like a marketing masterclass!

Melanie Benson
Authority Amplifier
Host, Amplify Your Success Podcast

judi411 ,

Where has Patty Farmer been all my life?

As entrepreneurs, we often find ourselves in an echo chamber, following ideas that sound good to us but don’t meet our audience’s needs. Enter Patty Farmer, the no-nonsense voice of reason you never knew you needed, but you get down on your knees and thank Jesus you found her. An absolute powerhouse of connection and knowledge, there’s nothing this woman can’t do and she’s here to share the wealth.

Kami Guildner ,

Aligned Marketing

Patty Farmer is wicked smart in the world of marketing and she walks the talk with her aligned approach to marketing! She's insightful and delivers so much wisdom! Save this show to your favorites and tune in each week! You'll up your marketing game!

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