Marketing, Media & Money Patty Farmer

Curious about how stepping away from your business could lead to personal rejuvenation and creative breakthroughs? Join us as we explore the art of guilt-free getaways and diverse travel experiences that recharge your energy and enrich your entrepreneurial journey. Patty and her guest, Linda Beach, talk about the highlights and how it can help shift focus from constant doing to being present and recharged. Linda shares her story of how she shifted from being all business to embracing travel, and how it totally changed her life and career. They also have some good laughs over packing mishaps and talk about their favorite travel hacks and apps. The episode explores the fun of unplugging, the magic of immersing yourself in different cultures, and why travel is such a blast, whether with a group, a few friends, or even solo. If you're looking to find joy and balance in both your business and personal lives through travel, this episode is for you.
Value Added Takeaways:
Evaluating your personal and professional goals to identify the type of travel experience that will most effectively recharge your creativity and energy.Practical tips for planning and enjoying rejuvenating travel experiences that align with your entrepreneurial goals.Exploring alternative travel options beyond traditional retreats, such as adventure travel, cultural immersion, or creative retreats, that can spark new ideas and perspectives for your business.Utilizing online resources and travel communities to gather insights and recommendations on destinations that offer the ideal mix of relaxation, cultural enrichment, and professional development opportunities

"As an entrepreneur, we're always doing, doing, doing, but we don't give ourselves permission to be. And I think it's really hard to give yourself that permission when you're close to home... So, I think it just helps to recharge and focus on just rejuvenating ourselves so that we can come back better and more motivated to run our businesses." - Linda Beach 

About our Guest: 
Linda Beach is the adventurous founder of Travel Passionista’s, a bespoke tour company specializing in immersive small group travel experiences for women. In 2016, Linda sold her spa schools, gave away nearly everything she owned and moved to an island off the coast of Belize. With over 20 years’ experience hosting retreats worldwide, she transitioned to an online business, inspiring others to live a “freedom lifestyle” and teaching them how to design and lead profitable retreats. 
After a few adventurous years as a digital nomad, Linda now calls sunny Hilton Head Island, South Carolina, home. When she’s not off exploring, she treasures spending time with her three adult “kids” and her two adorable grandsons. A fun fact about Linda: She was on the Wheel of Fortune, went to the bonus round and won a trip to Aruba, some cash and a car!
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Gift: Permission to Travel: A Journal Empowering Women to Dream, Plan, & Navigate Transformational Journeys

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In this episode, Patty Farmer explores the powerful concept of Radical Collaboration with Meghann Conter, a powerhouse in women's leadership and entrepreneurship with over 18 years of marketing experience. Meghann emphasizes the importance of understanding different personality types when building collaborative partnerships and teams and how these differences can lead to more effective problem-solving and innovation. Together, they explore the stages of business growth, the importance of open communication, respecting diverse strengths, and the keys to radical collaboration. Learn how understanding oneself and others can elevate business growth, why clear expectations and goals are essential, and the benefits of letting go of old beliefs to embrace collaboration. Get ready for some real talk on how to build powerful and profitable partnerships that can take your business to the next level.

Key Questions Answered in This Episode:
What ‘radical collaboration’ means in the context of high achieving women in business and why it's crucial for their success?What are some tangible outcomes and benefits that women business owners can expect from engaging in effective and radical collaboration?What are some common reasons why collaborations fail, and how can business leaders proactively address and prevent these issues?What are some effective ways observed in radical collaboration where people manage diverse teams, ensuring that all voices are heard and valued?How can business leaders build trust and mutual respect in collaborative relationships to ensure long-term success?

“Radical collaboration means you believe in an abundant world; you believe that there's plenty of business to go around. You know what your specialty is, your niche is, your lane is, you know what everyone else's specialty is and what their expertise is. You are not afraid to give referrals, to give strategies, to mastermind with people, and give away keys to the kingdom. Because you know that in doing so, it's going to create a radical reciprocity for you and your business in some way, shape or form.” - Meghann Conter 

About our Guest: 
Meghann Conter, a force in women’s leadership and entrepreneurship. With a unique blend of French and marketing expertise, she spent her early career elevating women-owned businesses from 6 to 7 figures, mastering the art of standing out in saturated, male-dominated fields. Meghann's secret weapon? A mix of performance art, intuition, knowledge, and "edutainment," making business growth not just educational but irresistibly fun.
As the founder of The Dames, an international network for high-achieving women, Meghann has cultivated a community that thrives on connection, surpassing revenue goals, and fostering deep, meaningful collaborations. Her mission is to celebrate and connect women business owners and leaders, creating a global space where laughter, learning, and growth converge.
A Colorado native with 18 years of marketing savvy, Meghann is a champion of connection, turning her vision into a reality for women aiming for the C-suite or the 7-figure mark and demonstrating that anything is achievable with fearless RADICAL collaboration, humor, and heart.
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Podcasting is evolving at lightning speed! Join Patty and her expert guest, Kay Suthar, the CEO and founder of the Make Your Mark podcast agency, as they take us into the cutting-edge world of AI and Web3 technologies in podcasting. Discover how these innovations can revolutionize the podcasting ecosystem, boosting visibility and transforming shows into profitable ventures. Learn about future-proofing your podcast with AI and Web3 integration, and explore the incredible benefits of video podcasting for SEO and authority building. Get tips on launching your podcast, like seeding content early, getting your audience involved, and using cross-promotion opportunities. Find out how digital assets like podcasts, websites, and SEO play an important role in driving business growth. Don’t miss this episode packed with valuable tips and strategies for podcasters!
Key Questions Answered in This Episode:
What does creating a podcast ecosystem entail?What are some key practical steps necessary for ensuring a podcast’s success from launch to global recognition?What are some advanced production techniques and tools that ensure high-quality content resonates with the audience, especially for those looking to elevate their production value?What are some sustainability practices for long-term success and relevance in the podcasting landscape?What trends are shaping the future of podcasting, and how can both new and seasoned podcasters stay ahead of the curve to maintain their competitive edge?What role do emerging technologies like AI and Web3, and changing listener behaviors play in this evolution?How can podcasters maximize their episode content for cross-platform promotion and increased visibility, and what specific platforms and tactics have been found most effective?
“There's a new way of podcasting, that's round the corner, and we gotta get ready for that. But we got to start with making sure we understand how to implement different strategies using AI. So when that new curve comes, we are already ready. And we're not going to get left behind.” - Kay Suthar
About our Guest: 
Kay Suthar, CEO and Founder of Make Your Mark (Podcast) Agency, isn't just another podcasting expert. She's revolutionizing the podcasting space by integrating AI and Web3 technologies, pioneering a unique approach to community building. It’s about creating the perfect eco-system around your podcast that will not only turbo charge your visibility on a global scale but turn your podcast into a money making machine. With a focus on future-proofing, Kay coaches on revolutionizing the way podcasts are launched, produced, and experienced, guesting strategies, maximizes episode content, and leads the charge in building decentralized, resilient communities. 
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How does mastering the art of making emotional connections during sales contribute significantly to your business success? Let’s explore this powerful concept with Joe Pallo, the master in the art of emotional sales and referrals. Join Patty and Joe as they chat about why building real relationships in networking is a game-changer. Spoiler alert: it's not just about racking up immediate referrals! Joe shares his "E.A.R.N.I.N.G Sales System," with tips on how to make emotional connections that lead to successful sales, and the strategies for nailing those sales conversations. You'll also pick up tips on acing virtual interactions and see how referrals can profoundly impact your business growth. Plus, you don't want to miss the role-play segment where Joe shows how he asks for feedback and identifies potential referrals on the spot. Whether you’re a sales pro or just getting started, there’s something here for you!
Key Questions Answered in This Episode:
How can individuals balance the time investment required for building relationships with the immediate results often expected in networking groups?What are some practical ways to demonstrate value in initial client interactions?How does active listening enhance the process of identifying and meeting clients' emotional and logical needs?What are the key steps in Joe Pallo's "E.A.R.N.I.N.G Sales System" and how can they be applied in different sales scenarios?One Joe’s belief is “Until you are okay with selling nothing, you won't sell anything”. What does this philosophy mean and how can it fundamentally change a salesperson's approach?What strategies can be employed to ensure that each referral leads to a meaningful conversation and potential business?How can setting clear expectations and obtaining permission to hold clients accountable strengthen trust in the client-salesperson relationship?
“I never speak, teach, sell, train, or coach until I get them emotionally engaged because they're not listening. I look at it as if we have 2 buckets: a logical bucket and an emotional bucket. Both have to be filled to get the next step. The logical bucket's filled with my voice. The emotional bucket is filled with their voice. I need their words to fill up that bucket. I get both buckets filled, we'll get the next step."  - Joe Pallo
About our Guest: 
Since 2017, Sales Coach and Game-Changing Trainer to Top Producers, Joe Pallo has guided his clients to double or triple their production without working harder. His emphasis on mastering the art of making the emotional connection during any sale makes a dramatic favorable impact in the bottom line and beyond. Until you’re ok with Selling Nothing, you won’t sell anything.
Joe is an Amazon bestselling author of How to Sell Nothing: The Logical Way To Make The Emotional Sale, the salesperson’s guide to what really happens during a sale. He is a master in the art of emotional sales, referrals and the creator of the E.A.R.N.I.N.G™ Sales System.
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In this episode, Tina Parker, founder of Lead Outside the Lines, shares her journey through burnout and personal challenges, leading to a redefinition of success. Learn her “Scale Up Framework," which is all about aligning your inner structure—your thoughts, feelings, and beliefs—to drive sustainable actions and success. Tina shares how leadership begins from within, the criticality of brain health, and the transformative power of generative questions. Together with Patty, they emphasize the necessity of balancing personal and professional life, adopting an adaptive mindset, and prioritizing self-care. Tina offers insights for high achievers on navigating change, uncovering root issues, and aligning actions with core values. If you’re aiming to make a profound and lasting impact in their personal and professional lives, this episode is for you!
Key Takeaways:
Lead yourself effectively before leading others, focusing on transformational mindset and brain health.Redefine success to align with personal fulfillment, not just external achievements.Embrace authentic leadership to foster a thriving, engaged team culture.Implement a 5-step framework to align actions with one’s natural internal wiring and values for sustainable success.The leadership superpower of asking to shape meaningful outcomes rather than just goals.Ask generative questions to open possibilities, new perspectives and pathways.
About our Guest: 
Tina Parker, founder of Lead Outside the Lines, brings a unique heart-centered, science-backed approach to leadership success by design, not by default. With a distinguished career as a retired Air Force Lieutenant Colonel, former C-Level Executive, and Business Owner, she understands the resilience needed to lead with courage and authenticity in a rapidly evolving world. Tina has been a trusted guide for hundreds of visionary change-makers, empowering them to break free from stagnation, unlock possibilities, and execute their vision with clarity, courage, and confidence. She walks the talk as a TEDx Speaker and Great American Speak-Off Semi-Finalist with a Master’s. in Leadership and Management, and certifications in Neuroencoding, Brain Health, Transformational Mindset Facilitation, Human-Centered Design, DISC Behavioral Consulting, and Executive Leadership.
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In this digital era, live video presents unparalleled opportunities for growth and engagement. Joining us is JP Hightek, a top global branding & media expert and leading authority on using video podcasts for organic marketing. JP shares how personal branding builds trust-driven customer relationships and enhances brand visibility. He also reveals how he built a six-figure business in just five months and promises that you can replicate his success by following his streamlined blueprint. Discover the world of live video, highlighting the importance of high-quality audio, strategic use of AI, and best practices for successful live streaming—from basic setups to advanced solutions. Listen to success stories, SEO tips, and insights on video selling and the metaverse. It is time to explore the transformative potential of video in business, guided by JP’s exceptional expertise and strategic vision!
Key Takeaways:
Tools and strategies for live video contentUtilizing AI and technology for podcast content and creating short clipsLive Streaming levels and techniquesLeveraging SEO for visibility and conversation controlMisconceptions about live streamingBenefits of a comprehensive branding strategyThe power of YouTube: Importance of leveraging video for promotionQuality content over views and organic brandingRole of AI in Live Video Production: complementing not replacing human creativity and effortsLive video for customer attraction, community building and conversionConsistency in live events and videosBuilding unique and intimate relationships for brand positioning
About our Guest: 
JP Hightek, a Global Branding & Media Expert, accomplished #1 Amazon Best-Selling Author, and a versatile professional excelling in cinematography, software development, photography, and technology solutions, and proudly holds the position of President at Reveal TV Network.
Recognized as a trailblazing figure in the realms of personal branding and creativity, JP's impactful leadership has earned him features in esteemed publications, including CNN, Bloomberg, ABC, NBC, Google News, Fox, Yahoo News, ESPN, and more.
In his role as the visionary founder of Perfect Zone Productions, hailed as one of the premier One-Stop Shop Media & Branding Agencies in Tennessee, JP has redefined the concept of a "brand." His influence extends beyond conventional business boundaries, aiding individuals, entrepreneurs, organizations, and small business owners in discovering and embodying their distinctive, trademarked identity.
Boasting over 15 years of experience in the media, tech, and IT industry, JP also stands as the driving force behind Content Creators University. This digital school and community are dedicated to empowering creators to harness the power of technology and content creation for business success.
JP's overarching mission is clear: to facilitate the rapid scaling of businesses, positioning them to dominate their respective industries.
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