Marketing Mindset Done By Nine

Have you ever wondered what value Google Search will bring to your business in the coming months and years? 

Consider this: Could it be that Google search, a staple in your strategy, might not hold the same weight in the future? If that's the case, where does your business go from here?
With Google's Search Generative Experience—or SGE—poised to redefine how search works, we're at the brink of a search revolution. 
This isn't just about algorithms and keywords; it's about the very fabric of online discovery being rewritten.

Will it be rewritten to the point where it doesn’t serve your business as well as you think it may do right now or hope to in the future?
On this podcast, we’ll delve into what Search Generative Experience means for your brand, explore how AI-driven search could disrupt your current strategies, and provide actionable insights not just to adapt but lead in this new landscape.


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As marketers, we face challenges daily, but the biggest mistakes we see businesses and marketing teams make are facing these challenges with a reactive mindset. 

Low site traffic, lead quality, creative not converting - the list goes on - so how can we remain agile while also sticking to our marketing strategy?

In this episode we'll cover how small tweaks can lead to significant impacts and keep your marketing afloat and ahead in the game. Together, we’ll learn how you can turn challenges into opportunities with the right moves while introducing you to our ‘Agile Strategy Board’ concept.


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Q4 can be an overwhelming experience for business owners and marketing teams. 

The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. 

So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period. 

From leveraging and building an audience in preparation for Black Friday, to optimising ad costs and focusing your metrics on reach, sales and conversions.

I’ll offer some actionable insights to alleviate stress and set your business up for a solid end to the calendar year.
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Is the explosion of AI affecting what content we see as real versus what’s been simply generated by a bot? 

The marketing and business game is changing wildly, and AI tools are at the forefront - especially when ChatGPT burst onto the scene. But there’s more beneath the surface. More tools and software are turning even ChatGPT on its head.

What else is being faked and generated by a bot? 

Is today’s podcast recording real or generated by AI?
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Today's podcast is a topic that sounds confusing right from the get-go - but when you dive in and explore how search engines, like Google, are adapting and changing in the future, you’ll soon start to realise that small changes to your marketing strategy now could set you up nicely for the AI-driven future of search engine marketing.

Today we’ll chat about the small steps you should take to ensure you’re setting your business up to thrive in a ‘new search’ world.


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Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations. 

And I’ve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed what’s made the business such a success, from focusing on her service offering, a clear focus on her audience, strong work ethic and CRM automation.
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