Marketing Tails Mark Bevington

Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition consultations and personalized services dedicated to raising awareness about quality canine diets and empowering pet owners to make informed choices. Under Joshua's leadership, Honcoop Natural Pet Food has become synonymous with excellence and trust, significantly impacting how pet owners approach their dogs' nutrition and overall health.
In this episode… The emphasis on gut health in the pet industry is gaining momentum. Recent discussions highlight the importance of using human-grade ingredients to support a healthy microbiome in dogs. This approach not only enhances overall health, but can also significantly extend a pet's lifespan.
​​Joshua Honcoop, a top pet food company executive, has made gut health a cornerstone of his company's philosophy. By prioritizing the use of natural, high-quality ingredients, Joshua aims to fix the gut for optimal health. This focus ensures that pets receive the nutrients they need while avoiding harmful additives commonly found in conventional pet foods. Crafting the perfect meal for pets involves more than just providing sustenance; it requires a deep understanding of the science of gut health and a dedication to using the best ingredients.
In this episode of Marketing Tails, host Mark Bevington interviews Joshua Honcoop, Founder and CEO of Honcoop Natural Pet Food, about leveraging gut health to enhance pet vitality. Joshua reveals how his love for dogs spurred the creation of a holistic pet food company. As Joshua discusses the evolution of the pet food industry and his company's growth strategies, he leaves a trail of wisdom for anyone looking to make their mark.

Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutionizing the pet snack industry. Armed with a MBA in International Marketing from the University of Cincinnati College of Business, she combines business acumen with culinary expertise, as showcased in her acclaimed cookbook Paws & Brunch.
With her beloved companion Ciao Bella by her side since 2009, Melinda continues to enrich the lives of pets and their owners through nutritious, delicious treats and unforgettable pet parties.
In this episode… As consumers become increasingly concerned with their pets’ well-being, the demand for innovative, high-quality products rises. From sustainable sourcing and eco-friendly packaging to incorporating functional ingredients, understanding these trends can significantly impact your brand's relevance and appeal. Learn how a thriving pet food brand is meeting the expectations of today's discerning pet owners.
Culinary chef Melinda Kirk Stenger delves into the industry's ever-evolving landscape, exploring emerging trends and innovative practices while offering a glimpse into the art of creating pet cakes. She provides insights on global expansion for pet-friendly businesses, championing human-grade ingredients and an unwavering belief in product integrity. Additionally, Melinda underscores the significance of marketing prowess, spotlighting strategies that captivate younger demographics and wield influence across social media platforms.
In this episode of Marketing Tails, Mark Bevington sits down with Melinda Kirk Stenger, the CEO and Founder of PetCakes, to discuss the multifaceted pet treats landscape. Melinda provides invaluable experiences and expertise for sustainable growth and global expansion, delves into proven marketing practices, highlights a commitment to quality and innovation, and emphasizes the impact of community engagement.

Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxicology. He has experience in immunology, animal nutrition and health, and vaccine development.
In this episode… How can you merge two seemingly contrasting passions to develop a comprehensive business model? By identifying a market need and staying true to your goals, you can build a sustainable business. What strategies can you employ to market your new business venture?
Fueled by a desire to make his scientific discoveries available to the mass market, Jordan Sand researched pet immunology to develop a supplement that targets and reduces pets’ skin allergies. His background and dual passions have allowed him to formulate a reputable and appealing product. Having just launched the technology, Jordan has discovered that he can boost brand awareness by including case stories and educating consumers about the benefits of traditional supplements over pharmaceuticals.
In this episode of Marketing Tails, Jordan Sand, Co-founder of Cold Water Technologies, joins host Mark Bevington to discuss how he has developed and marketed a pet allergy supplement. Jordan shares the science behind the brand, Happy Scratch’s growth strategies, and how he balances entrepreneurship with research.

Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York’s Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of Staff of the New York State Assembly and Director of Communications in the NYC Council.
In this episode… So many pet companies are trying to create something new in the industry. From all-natural, wholesome dog food to treats fit for human consumption, brands want to capture consumers’ attention with unique products. How are they accomplishing this?
Having paved a distinct path in the industry with diverse CBD treats, Rianna Young has distinguished her brand by using human-grade food and ingredients in her products. With medicinal snacks and textured treats, she creates familiar and accessible products. When marketing functional products, Rianna suggests surveying and talking to pet owners and offering samples to gather data about common pet issues, allowing you to assess demand and formulate new product lines.
In this episode of Marketing Tails, Mark Bevington sits down with Rianna Young, the Founder and CEO of Happy Hounds, to discuss how she broke into the functional pet food space. Rianna shares her key takeaways from Global Pet Expo 2024, how she sources ingredients, and the unique qualities of the brand’s products.

Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerry’s 34-year corporate career included time at UPS, where he worked in various divisions and reached a ceiling in his late 40s, leading him toward self-employment. As a franchise consultant, he leverages his expertise to help entrepreneurs navigate the road to the right franchise opportunities and funding.
In this episode… A report by the Bureau of Labor Statistics indicates that one in nine people are self-employed. Yet many individuals fear self-employment due to the perceived security they’ve associated with the corporate safety net. How did a “corporate refugee” abandon the “one job for life” ideology and take the leap toward self-sufficiency?
After 34 years in corporate America, Gerry Romanelli felt stuck as his career plateaued in his late 40s. Determined to control his destiny, he started a franchise business with a focus on logistics and pets. Gerry built his entrepreneurial journey around growing a business people will continue to spend money on despite economic conditions. He emphasizes the importance of understanding the industry, finding a niche, and adding value to succeed, sharing his wealth of knowledge in marketing and sales and encouraging aspiring entrepreneurs to start their own businesses.
In this episode of Marketing Tails, Mark Bevington welcomes Gerry Romanelli of Romanelli Ventures to discuss franchise ownership and secrets to small business success. Gerry discusses his transition from a corporate career in logistics to pet grooming franchises and other small businesses, mistakes to avoid in entrepreneurship, and franchise growth strategies.

David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. Leveraging his inbound marketing expertise and product knowledge, he aligns sales, marketing, and customer success operations to drive growth. As a HubSpot CRM superuser who’s grown with the platform’s evolution, David has been featured as a guest speaker at HubSpot’s Inbound conference.
In this episode… In the rapidly evolving business landscape, customer relationship management has become essential for delivering exceptional experiences and building loyalty. In addition to managing and analyzing customer data, CRMs are powerful tools for understanding customer behavior and preferences. How can businesses harness the full potential of CRM?
According to RevOps veteran David Masulli, the key lies in making data frictionless and easy to use through integration. He highlights the significance of centralized data access offered by CRM platforms like HubSpot, which ensures that data is accessible across the entire customer journey. By integrating the data in one place, HubSpot enhances the experience for your customers, clients, and influencers you're collaborating with. This approach to CRM not only helps you tailor your marketing efforts, but also provides actionable insights you can leverage to improve overall customer service quality and retention.
In this episode of Marketing Tails, Mark Bevington hosts David Masulli, CRM Manager at Pet Food Experts, to delve into the power of data integration in CRM. David highlights the significance of centralized data access, the importance of mapping out business processes before implementing a CRM, and how to choose a CRM that aligns with your company’s goals. He also shares his transition to marketing and RevOps and what motivates his drive for success.