300 episodes

The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”.

www.leadsology.guru/podcast

Marketing The Invisible Tom Poland

    • Business
    • 5.0 • 6 Ratings

The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”.

www.leadsology.guru/podcast

    How to Find Your Big Idea – In Just 7 Minutes with Jeff Goins

    How to Find Your Big Idea – In Just 7 Minutes with Jeff Goins

    























    Learn why you shouldn’t just settle for a good idea rather than an interesting one

    Understand why marketing happens as soon as you write the book and not after

    Discover how you can write a book that can challenge the readers’ assumptions











    Resources/Links:





    Want more tips on how to not be boring? Click here: www.goinswriter.com





    Summary



    Do you feel like your book has been pretty generic and needs a little bit of spice? Do you want to learn how to write a book that will challenge your readers and keep them hooked?



    You shouldn’t be writing your book just because of a good idea, but it should be because of an interesting idea that will keep your readers wondering.



    Jeff Goins is a writer, keynote speaker, and entrepreneur. He is the best-selling author of five books, including, The Art of Work and Real Artists Don’t Starve.







    Jeff Goins shares how you can stop being boring and make your book interesting, mind-grappling and challenging that will keep your clients wanting for more.







    Check out these episode highlights:





    00:39 - Jeff’s ideal client: Our ideal clients are any thought leader or aspiring thought leader who's ready to pick a fight, who has something that they want to say about their industry or particular topic that is going to challenge the status quo.

    02:29 - The problem he helps solve: We help authors not write boring books. And it is really easy to write a boring book. Yeah, and boring isn't necessarily bad, but it might as well be.

    03:16 - The symptoms of the problem: I think they're tired. It's actually really, really hard to write even a bad book. Imagine a continuum where 0 is "I haven't written a book" and 100 is "I've written the perfect book".

    04:47 - Clients’ common mistakes before consulting Jeff: I mentioned they try to do it all themselves. They settle for a good idea instead of an interesting one. And they think that editing is about fixing typos. Editing is not about fixing typos.

    05:41 - Jeff’s Valuable Free Action (VFA): Very simple. We take every client through this. It's a formula. Everybody thinks X, but what's actually true is Y. When people ask you what your book is about, that's your answer.

    06:23 - Jeff’s Valuable Free Resource (VFR): Want more tips on how to not be boring? Click here: www.goinswriter.com

    07:14 - Q: What does fresh complaint mean? A: It means what it sounds like, which is that you know, we've named our writing and editing agency after a phrase that means if you don't have something new to say that's going to pick a fight, then don't say it.











    Tweetable Takeaways from this Episode:





    “What makes people think and then talk about your book, and then even want to read it is that there's some interesting idea.” -Jeff GoinsClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Greetings, everyone, and a very warm welcome to yet another edition of Marketing the Invisible. I got a treat for you today, joined by Jeff Goins. Jeff, good day from Down Under. Where are you hanging out, sir?



    Jeff Goins 00:21

    I'm in Nashville, Tennessee, Tom.



    Tom Poland 00:22

    And a little birdie told me you're a big music fan and you got there because you chased a girl.



    Jeff Goins 00:28

    I chased a girl.



    Tom Poland 00:30

    That's often the reason,

    • 6 min
    How to Maximize Your Findability, Accountability & Profitability – In Just 7 Minutes with Ford Saeks

    How to Maximize Your Findability, Accountability & Profitability – In Just 7 Minutes with Ford Saeks

    























    Discover why marketing and communication plays a crucial role in maximizing business engagement and sales

    Find out how you can close the gap between where you are now and where you want to be

    Understand the importance of lead magnet and why should you be offering them











    Resources/Links:





    Wanting more tips on how to transform your business and gain more traction? Click here: primeconcepts.com/marketing-critique





    Summary



    Do you desperately want to share your high-quality product but often fail at it? Are you ready to find out how to gain ultimate traction and attract loyal clients?



    You can have the best product in the world, but not until you figure out the best marketing strategy that suits you, you’ll be stuck being the world’s best kept secret.



    Ford Saeks is a business growth accelerator, speaker, and author. He specializes in helping businesses attract loyal and repeat customers, monetize social media, ignite innovation and increase sales and profits. His efforts have helped companies generate a total of over a billion dollars in sales worldwide.







    Jump into this episode and listen in to how Ford turns prospects into lifetime loyal clients through maximizing your findability, accountability, and profitability by bridging the gap on where you are and where you want to be.







    Check out these episode highlights:





    02:06 - Ford’s ideal client: So, my ideal clients are businesses or organizations that are looking to improve their revenue-generating results. So, they're marketing, but they want their marketing to be more effective.

    02:19 - The problem he helps solve: So, what I do is I really solve a multitude, but it's four levels. I help them improve their influence, I help them build a subscriber list, I help them capture leads, and I help them get higher quality, new, and repeat sales.

    03:43 - The symptoms of the problem: So, the main area, the main issue, would be they want more business. They know they have a high-quality product, but they're having trouble getting traction. They're having trouble getting leads.

    06:00 - Clients’ common mistakes before consulting Ford: They listen to the wrong advice. They hire people that are supposedly competent, and they didn't vet them first. You know, if they want to vet me, Google me.

    06:52 - Ford’s Valuable Free Action (VFA): They can go to primeconcepts.com/marketing-critique, or just go to the homepage of Prime concepts and look for the link. But one of the things I do, is full transparency, you should be offering lead magnets.

    08:09 - Q: What's the biggest action that people can take? A: And the answer to the question is mystery shop. When you're done listening to this in the next 10 seconds, I want you to go look at your website, your search engine rankings, your LinkedIn, Facebook, YouTube, Twitter, Pinterest, Tik Tok, Instagram, Snapchat, and Rumble, and look at what's working.











    Tweetable Takeaways from this Episode:





    “At the end of the day, marketing and sales is just giving people enough information that they can make good decisions.” -Ford SaeksClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the sunny Sunshine Coast in Australia, joined today by Ford Saeks. Ford, g'day from Down Under, sir.

    • 9 min
    How to Start a Podcast in 30 Days & Get 1-5 Hight-Ticket Clients Without Growing an Audience – In Just 7 Minutes with Sheryl Plouffe

    How to Start a Podcast in 30 Days & Get 1-5 Hight-Ticket Clients Without Growing an Audience – In Just 7 Minutes with Sheryl Plouffe

    























    Discover why having and knowing your intent is crucial when creating and posting online content

    Build a more structured and organized marketing structure that guarantees high-ticket conversions

    Learn the power of podcasts in building connections and turning prospects into clients











    Resources/Links:





    Want more tips on how to make podcasting your superpower? Click here: www.profitablepodcastmethod.com





    Summary



    Is your marketing strategy low in lead generation and making connections? Do you want to find out how you can start a podcast and maximize its potential?



    Be ahead of the game and use podcasting as a promising platform that guarantees to turn your guests into clients, referrals, and speaking engagements.



    Sheryl Plouffe is a video strategist, entrepreneur, and international speaker, and has broadcast over 20,000 hours of live television during her professional career.







    Sit back and listen in to what Sheryl has to share about the promising powers of podcasting and intent when it comes to building a powerful and guaranteed marketing strategy.







    Check out these episode highlights:





    01:33 - Sheryl’s ideal client: Our ideal clients are six-figure coaches, consultants, and online entrepreneurs, who are faced with the task of deciding how they want to organically market themselves.

    02:56 - The problem she helps solve: I think it's to do with lead generation, but more importantly, it's the connections. It's who do you have in your network? Who do you have access to who could lead you to more clients?

    03:54 - The symptoms of the problem: And then the main thing is this idea of spinning your wheels on the hamster wheel, the incessant hamster wheel of social media, and not necessarily getting any of the results that you want. Because a lot of people are still focused on vanity metrics.

    05:12 - Clients’ common mistakes before consulting Sheryl: It's because people are creating content for just the sake of creating content because they see other people doing the same, but they don't have the strategy behind why are we creating the content. What is the intent behind it?

    06:35 - Sheryl’s Valuable Free Action (VFA): I think one of the things to do is to think really a mindset shift, and just look at what it is that you're doing on a day-to-day basis. And ask yourself, "Are these lead-generating or income-generating activities?"

    07:07 - Sheryl’s Valuable Free Resource (VFR): Want more tips on how to make podcasting your superpower? Click here: www.profitablepodcastmethod.com

    07:39 - Q: How long should it take me to produce my podcast? A: And my answer is an hour a week.











    Tweetable Takeaways from this Episode:





    “The truth is, we don't live in a world where build it and they will come. You have to have a much stronger idea of how that's going to lead to what it is that you ultimately want.” -Sheryl PlouffeClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Greetings, everyone. A very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Sheryl Plouffe. Sheryl, good day from Down Under. Where are you hanging out?



    Sheryl Plouffe 00:21

    I'm in Southern Ontario, Canada today, Tom. Great to be with you!



    Tom Poland 00:24

    • 6 min
    How Being Successful in Any Endeavor All Comes Down to Mindset – In Just 7 Minutes with John Nieuwenburg

    How Being Successful in Any Endeavor All Comes Down to Mindset – In Just 7 Minutes with John Nieuwenburg

    























    Discover how to free yourself from your business while still being IN the business

    Learn why you should stop doing more of what you’re doing and get yourself out of the hamster wheel

    Understand why systematizing your business is crucial to making your business, and even YOU, prosper











    Resources/Links:





    To get more advice on how to free yourself from your business, click here: w5coaching.com/freedom-eBook





    Summary



    Do you find yourself doing everything in your business that it’s hard for you to free yourself?



    To have a successful business, it must survive without you in it. Humanize systems and systemize your business.



    John Nieuwenburg is an award-winning Business Coach who has worked with hundreds of clients. John coaches in 3 primary areas– business, personal growth, and accountability.







    In this episode, John shares his insights on how to continuously generate profits without the stress of being everywhere by creating efficient systems and routines.







    Check out these episode highlights:





    01:00 - John’s ideal client: There are typically two cohorts. So, one is their professional advisors, lawyers, accountants, and health practitioners. We all provide professional advice. The advice is different, but the business is the same.

    01:24 - The problem he helps solve: Well, generally, their challenges around time, team, or money. So, time sounds like, "I've got too much to do and not enough time to do it. I can't get it done. I don't know, won't get done." Team, nowadays, is- top of the list is recruiting. It's very hard to find good people.

    02:17 - The symptoms of the problem: Well, typically, the manifestations are in their business, but the real problems are in their life. If you're working 50, 70, or 80 hours a week, it's going to show up in your home life. You know, you're not going to your kids' games.

    03:28 - Clients’ common mistakes before consulting John: “They generally do more of whatever it is they're currently doing. And because they don't know that there are other options, and so that's the part where they eventually, the metaphor I use is "They're hitting their head against the ceiling of their business or the ceiling of their capabilities", and they don't know any other way to go.”

    04:23 - John’s Valuable Free Action (VFA): You know, one of the common things I do when I first start with a business owner is work through an exercise to help them identify five to seven hours, 10 hours a week of work they do they shouldn't be doing. And there's a bit of a survey or an audit they can do or there's a hack.

    05:47 - John’s Valuable Free Resource (VFR): To get more advice on how to free yourself from your business, click here: w5coaching.com/freedom-eBook

    06:42 - Q: Business, you would go down the right path if you use this three-legged stool. A: Number one, systems run your business, people run your systems, and you lead your people.











    Tweetable Takeaways from this Episode:





    “Systematize the routine, humanize the exception.” -John NieuwenburgClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Welcome, everyone, to another edition of Marketing the Invisible. It's my pleasure to have John Nieuwenburg back again. John, many happy returns. It’s been a couple of years since we saw, a lot of COVID under the bridge since then. Welcome back!

    • 5 min
    The Transparent Sale Leader – In Just 7 Minutes with Todd Caponi

    The Transparent Sale Leader – In Just 7 Minutes with Todd Caponi

    























    Discover why you shouldn’t diss the bad reviews you get and how it helps you sell better

    Find out why perfection isn’t always the best answer in sales

    Learn how you can bring transparency and imperfections into your sales











    Resources/Links:





    Want more tips on how to apply transparency in your selling? Click here: toddcaponi.com





    Summary



    Do you always feel like your product reviews need to be top-notch and perfect? Do you want to know how to convince prospects to buy your products with transparency?



    Perfection doesn’t always mean wins; it also means losses. Switch from perfection to authenticity. Transparency plays a key role in turning leads into long-time sales.



    Todd Caponi is the Author of The Transparency Sale and the Transparent Sales Leader. He is a multi-time revenue leader, a behavioral science nerd, and has successfully guided two companies to successful exits.







    Dive into Todd’s tips and tricks on how to lead with your flaws and embrace the truth to ensure you’ll get more sales and leads!







    Check out these episode highlights:





    04:46 - Todd’s ideal client: I work with revenue leaders that are looking to upskill their teams, and they like a pod that everybody knew. But there have been tremendous revelations in our understanding of how human beings engage, prioritize, decide and buy.

    05:26 - The problem he helps solve: I think you mentioned at the beginning that so many of your listeners think that sales mean "I got to get a plaid jacket and some gold chains. And like, off I go." As it turns out, transparency sells better than perfection, right?

    08:17 - The symptoms of the problem: Well, yeah, I mean, I think first of all where companies or individuals go wrong is they feel like, "Wow, that would be really bold to lead with my flaws. Like, are you crazy? How did you do it, Todd?" I actually believe it's bold not to.

    09:44 - Todd’s Valuable Free Resource (VFR): Want more tips on how to apply transparency in your selling? Click here: toddcaponi.com

    10:27 - Todd’s Valuable Free Action (VFA): Well, just google your company name and then write reviews. Right, what's there to come up? Know that your buyers are going to do that homework. If there's anything like, empathize with the person that you're selling to, right?

    11:11 - A: Well, we talked about sales history. And we talked about that idea that like when cool people are doing cool things on the weekends, I'm reading an old 1905 magazine on sales. And, so- exactly! My wife makes fun of me all the time.











    Tweetable Takeaways from this Episode:





    “Transparency sells better than perfection.” -Todd CaponiClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Australia, joined today by Todd Caponi. Todd, good day. A very warm welcome from Down Under. Where are you based?



    Todd Caponi 00:22

    I am in the heart of the Midwest of the US in Chicago.



    Tom Poland 00:26

    And you're- Chicago! So, you're flipping from winter too, what are you in, autumn, right now?



    Todd Caponi 00:32

    We are in the random, every day you wake up to a different season. Today, it's summer. Thursday, it will be freezing cold.

    • 8 min
    Why You Should Productize Your Offer – In Just 7 Minutes with Tristan Wright

    Why You Should Productize Your Offer – In Just 7 Minutes with Tristan Wright

    























    Understand what productizing your offer means and how you can apply it

    Find out how your ego can make or break your business and your sales flow

    Learn why you should narrow down your offers instead of trying to cater everyone’s problems











    Resources/Links:





    Want to know more ways on how you can grow? Click here: linktr.ee/tristanwright





    Summary



    Do you want to stop being scared and start productizing your offers for a guaranteed continuous flow of income?



    You can’t always be giving a custom solution to everyone’s problems– it’s just never going to work. You got to think of a solution that you can rinse and repeat anytime anywhere.



    Tristan Wright is the Chief Business Sherpa at Evolve to Grow and is the Creator of “The Business Evolution Framework”. He is a 7-figure business owner himself and his model has changed the lives of busy entrepreneurs across the globe, taking them from feeling like they are running on a business hamster wheel to being able to work by choice.







    Tristan shares with you a piece of his cake on how you can secure clients without stress and constant customization by taking action through productizing your offer.







    Check out these episode highlights:





    01:29 - Tristan’s ideal client: Well, ideal clients are B2B service-based business owners, typically those who have a creative streak. So, people that like to customize their offers, and be creative.

    02:05 - The problem he helps solve: We're talking today about productizing your offer, but at the end of the day, my ultimate objective is to help business owners run profitable businesses without their daily inputs.

    03:56 - The symptoms of the problem: Most of the time, they're probably going to be working after five or 6 pm. They're going to be going home having dinner and then after dinner, asking all their email questions from clients for custom bespoke things and clients following up saying, "Why are you doing this? Or why are we doing it this way? Let's change this."

    04:49 - Clients’ common mistakes before consulting Tristan: The biggest mistake is not taking action. It’s being scared that if they change their business model into a productized offer, they'll lose clients.

    05:40 - Tristan’s Valuable Free Action (VFA): Don't try and be everything to everyone. Narrow down your offering, become the best in the world at one thing for one market, and let everyone know that that's what you are.

    06:15 - Tristan’s Valuable Free Resource (VFR): Want to know more ways on how you can grow? Click here: linktr.ee/tristanwright

    07:01 - Q: What does the impact of ego have on your business? A: We need to park our ego just because we've done something our own way doesn't mean it's the best way. We need support from others.











    Tweetable Takeaways from this Episode:





    “Don't try and be a full-service marketing agency for every single industry.” -Tristan WrightClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Queensland, Australia, joined today by Tristan Wright. Tristan, good day. A fellow Aussie! Welcome, sir. Where are you calling in from?



    Tristan Wright 00:23

    Thank you very much for having me! I'm calling you from cold Melbourne today.

    • 5 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Tom Antion ,

Hard Fast Marketing Info

You'll get more in 7 minutes from Tom Poland the host than you'll get in many other podcasts that drone on for hours. Highly recommended. Tom Antion "Screw the Commute"

Hpearce9 ,

Excellent podcast for online entrepreneurs

Tom is an excellent host - direct, to the point, brings loads of experience to the conversation. I love his insights and commentary and he brings loads of fabulous guests on. The 7-minute format makes these powerful mini conversations super consumable!

lse16 ,

Love the format

7 Minutes?!! That’s my idea of a great podcast length. Very valuable information in 7 minutes. Bravo, Tom Poland!

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