Marketing The Invisible Tom Poland

Why you've got to check out today's episode:* Learn how to craft compelling copy that clearly communicates the benefits of your services, making you the obvious choice for your ideal clients.* Understand the importance of focusing on the transformation clients seek rather than just your credentials.* Discover how to balance between psychological and logical elements in copywriting to help you grasp the nuances of effective marketing communication.Resources/Links:* Get these 39 types of proof that are powerful conversion optimisation tools you can start using immediately. Click here: https://taleist.agency/proof/ (https://taleist.agency/proof/)Summary:Struggling to make your business stand out in a crowded market? Many skilled professionals find themselves frustrated as their expertise goes unnoticed and potential clients slip away. Without a clear and compelling message, even the most talented individuals can remain invisible to their ideal clients.Steven Lewis is a copywriter who works with established business owners to position them as the obvious choice for their ideal clients. He's well known for his no-b******t approach.In this episode, Steven shares his no-nonsense approach to positioning yourself as the obvious choice for your clients. He emphasizes the importance of focusing on the transformation you provide rather than just your credentials and offers actionable tips to articulate your value effectively. Check out these episode highlights:02:06 - Steven's ideal clients: Coaches or consultants, sometimes maybe they own a small agency, often they're a digital marketer.02:56 - The problem Steven helps to solve: They don't talk about what you get.04:09 - Symptom of the problem he helps solve: People who should convert don't convert.05:18 - Mistakes his clients commit before meeting him: They talk about their credentials, how long they've been doing it, and those don't mean anything to their client. 06:29 - Steven's Valuable Free Action [VFA]: Picture what your client woke up in the morning wanting.08:03 - His Valuable Free Resource [VFR]: Get 39 ways to talk about yourself that prove you're good at what you do without saying that you are leading or innovative. Click here: https://taleist.agency/proof/ (https://taleist.agency/proof/)08:51 - Q: How do I know how to make you the obvious choice for your ideal client?

Why you've got to check out today's episode:* Discover valuable strategies on how to use video to break throug...

Why you've got to check out today's episode:* Learn how to effectively attract high-quality clients through joint ventures. * Discover the common mistakes that businesses make when engaging in joint ventures so you can improve your JV approaches and achieve better results.* Find out practical tips on how to add value to joint venture partners beyond simple lead exchanges. Resources/Links:* Learn to leverage JVs to get more clients here:  www.captainjv.co (http://www.captainjv.co/)Summary:Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections.Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships.In today's episode, Danny delves into the heart of this problem and shares what makes joint ventures successful, common mistakes to avoid, and actionable tips for adding value to your partners. Check out these episode highlights:* 01:28 - Danny's ideal clients: My ideal clients are established coaches and consultants. * 01:53 - The problem Danny helps solve: People who want to increase their sales pipeline and they are using different methods.* 02:54 - Symptoms of the problem he is solving: It's about the avatar.* 03:58 - Common mistake his clients commit before consulting him: Where they have tried joint ventures or some kind of collaboration and tended to be quite transactional in the way they approach.* 05:28 - Danny's Valuable Free Action [VFA]: Get beyond this kind of quid pro quo mindset. * 07:22 - His Valuable Free Resource [VFR]: Learn to leverage JVs to get more clients here:  www.captainjv.co (http://www.captainjv.co/)* 08:07 - Q: Why? A: When I meet with JV partners, I always ask them, what is the why behind your business? That is a game changer.Tweetable Takeaways from this Episode: “A joint venture is an investment. When you decide to collaborate with somebody, you have got to invest time into really understanding their business.”

Why you've got to check out today's episode:* Discover a unique approach to business problem-solving by emphas...

Why you've got to check out today's episode:* Find out how to get quality leads other than creating content on social media* Understand why you should stop hopping from one platform to another; instead, invest in real connections* Learn how podcast guesting create connections and provide opportunities for more quality leadsResources/Links:* Are you ready to implement changes in your business? Hop on a conversation with Viv here: www.vivguy.com/call (http://www.vivguy.com/call)Summary:Already feeling burnt out with social media with no one engaging with the volume of content you are producing? Much less getting quality leads?Spending your time hopping from one platform to another with no result is just wasting your time.Viv Guy is an online sales growth expert, serial entrepreneur, and host of a #1 Marketing Podcast. She teaches business owners how to hit their sales targets and make more money every month with her Profitable Podcast Method whilst saving them time and energy in the process.Hear Viv out and learn how to connect and have conversation with people who already have your audience. Nurture relationships and that's when you open up opportunities.Check out these episode highlights:* 01:39 - Viv's ideal client: I work with service-based business owners, so think of course creators, coaches, consultants, the likes.* 01:54 - The problem she helps her clients solve: I help people who've got an income plateau or seen a decline in sales and who are feeling really burnt out with social media. * 02:37 - Symptoms her clients face before turning to her: Content that you're creating, maybe social media is not getting much engagement and slow audience growth.* 04:09 - Mistakes her client makes before reaching out: Adding more platforms, adding to that burnout.* 05:52 - Viv's Valuable Free Action [VFA]: Just stop creating volumes and volumes of content. Start creating connections.* 07:29 - Valuable Free Resource [VFR]: Hop on a call and get away with so much from a conversation with Viv (https://calendly.com/vivguy/call?month=2024-02): (https://calendly.com/vivguy/call?month=2024-02)http://www.vivguy.com/call (http://www.vivguy.com/call)* 08:10 - Viv's actionable message: If you are really struggling to hit the right people,

Why you've got to check out today's episode:* Discover the reasons why it's not advisable to constantly share ...