300 episodes

The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”.

www.leadsology.guru/podcast

Marketing The Invisible Tom Poland

    • Business
    • 5.0 • 2 Ratings

The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”.

www.leadsology.guru/podcast

    How to Invest in Your Leaders and Yourself for Growth – In Just 7 Minutes with Cameron Herold

    How to Invest in Your Leaders and Yourself for Growth – In Just 7 Minutes with Cameron Herold

    























    Discover how you can systematically and operationally scale your business through your employees

    Find out how to build your management team into a leadership team you can trust

    Learn more on why bringing in skilled employees to your business is better than the “jack of all trades”











    Resources/Links:





    Wanting to Find Out How to Make an Exceptionally Skilled and Good Leader Out of Your Managers? Learn more on how to scale your business through the right investment for growth: Investinyourleaders.com





    Summary



    Have you been feeling stressed and worked out with managing your business and your team?



    Do you wish you knew how to turn your managers into better leaders that you can trust?



    Are you ready to find out how to grow your people by growing their skills while growing your profits and business?



    Cameron is the mastermind behind hundreds of company's exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of 5 books, Cameron is also a top-rated international speaker and the founder of the COO Alliance, the World's Leading Network for Seconds in Command.







    In this episode, Cameron talks about how to flip your business to get more clients, more profit, and more growth at the expense of zero stress and better employees. He also shares his tips and insights on the importance of investing in the right employees and making them better leaders you can trust.







    Check out these episode highlights:





    02:11 - Cameron’s ideal client: “The ideal client is a real company, typically, 50 to 500 employees, minimum $5 million in revenue, where they're looking to scale the organization, and the CEO has realized that they need to empower their second-in-command or their COOs.”

    02:38 - Problem Cameron helps solve: “The biggest problem I solve is that most entrepreneurs are quite incapable of getting operational and growing the company. And at some point, they need to hire that second-in-command, and they don't tend to have the skills or the leadership chops to actually build the scale of the company and they get stuck.”

    03:23 - Typical symptoms that clients do before reaching out to Cameron: “They've usually had their first management team in place. And they're trying to build that team into a leadership team. You know, they need to get more of the season the leaders.”

    04:49 - Common mistakes that people make before they find Cameron’s solution: “A lot is the lack of focus. A lot of it is because, more than ever, we're really being bombarded with information, right? Whether it's a podcast, or books, or eZines, or magazines, or seminars, or mastermind groups.”

    05:31 - Cameron’s Valuable Free Action (VFA): “The reality is that the core job of the entrepreneur is to grow people, and it's to grow their confidence and to grow their skills. So I like people to imagine, let's say that your leaders are climbing up two ladders.”

    06:21 - Cameron’s Valuable Free Resource (VFR): Check out Cameron’s Website: Investinyourleaders.com

    07:17 - A: I think I even want to flip it differently, which is none of this really matters. That at the end of the day, we're all just walking each other home. And at the end of the day, I think if we focus more on having fun and enjoying the journey and hanging out with good people and spending time with our employees and enjoying their lives and helping them if we can just enjoy the journey, we'll be successful.

    • 8 min
    How to Build a Solid Foundation to Scale Your Business – In Just 7 Minutes with Stephen Goldberg

    How to Build a Solid Foundation to Scale Your Business – In Just 7 Minutes with Stephen Goldberg

    























    Discover the importance and benefits of having a solid foundation for your business

    Find out why you need to select carefully, trust more, and better train your employees

    Understand deeply why you shouldn’t be chasing around employees and instead let them come to you with their commitments











    Resources/Links:





    Wanting to Find Out How to Scale Up Your Business to the Max While Getting Much of the Free Time You Deserve? Learn more about the importance of hiring the right people and maximizing their potential for your time and your business: optimusperformance.ca





    Summary



    Have you been feeling like you’ve been spending too much time and doing most of the work in your business?



    Are you ready to find out how to build a promising solid foundation that can guarantee your business growth?



    Do you want to know how you can select, train and develop the best of the best of your employees?



    Stephen Goldberg has over 26 years of experience training, coaching, and guiding small business owners on leadership and employee performance.







    In this episode, Stephen talks about why employee performance is critical and important for managing your time and scaling your business. He also shares his tips and insights on why you should ditch the dictation and let your employees show you their commitment.







    Check out these episode highlights:





    01:40 - Stephen’s ideal client: “It's small business owners, small medium-sized business owners. Typically, with 10 to 100 employees would be the type of businesses I work mostly with.”

    01:58 - Problem Stephen helps solve: “I help them to scale their business or free up their time to work on the opportunities that present themselves, whether it be to scale their business or simply to put their talents and abilities where it's going to benefit the business and them the most.”

    03:22 - Typical symptoms that clients do before reaching out to Stephen: “Often they're running into time problems, trying to get everything done. So, it leads to a lot of stress, sometimes even heading towards burnout. It's affecting their relationships, and also money problems.”

    04:28 - Common mistakes that people make before they find Stephen’s solution: “Often they'll try and, you know- I say often that the business owner is stuck doing the work that some of his managers or key employees should be doing. For example, maybe they're selling. You know, they started the business selling and getting key clients.”

    05:57 - Stephen’s Valuable Free Action (VFA): “It's to really get clear with your managers on what the expectations are, and not dictate it to them. People don't want to be dictated to but have the managers come to you with their commitment that will free you, as a business owner.”

    06:50 - Stephen’s Valuable Free Resource (VFR): Check out Stephen’s Website: optimusperformance.ca

    07:39 - Q: What got you into this? A: Well, I was working as an entrepreneur in a family business. And this was in the early 90s. And I realized I didn't really know how to manage people and I was running into the same problems I just described.











    Tweetable Takeaways from this Episode:





    “Let people come to you with their commitments. They know their job. They know what they should be doing. Don't tell them what to do. Let them come to you. And then you negotiate that like you would anything else.” -Stephen GoldbergClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not re...

    • 8 min
    Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life – In Just 7 Minutes with Laura Gassner Otting

    Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life – In Just 7 Minutes with Laura Gassner Otting

    























    Learn how to ditch other people’s comments and prioritize what’s good for YOU

    Understand why it is important to be confident and its relation to being competent

    Discover what are the four important things you need to think about and prioritize first











    Resources/Links:





    Wanting to Find Out How to Break the Boundaries and Become Limitless? Learn more about how you can live the life that YOU want instead of what others want: www.myfourquestions.com





    Summary



    Have you always been listening to what other people want for you instead of listening to your inner voice and heart?



    Are you constantly tired of trying to live up to other people’s expectations of you?



    Do you want to know the four powerful things you need to think about and prioritize to unlock the door to living freely?



    Laura Gassner Otting speaks with change agents, entrepreneurs, investors, leaders, and donors to get them past the doubt and indecision that consign their great ideas to limbo. She delivers strategic thinking and well-honed wisdom informed by decades of navigating change across the star-up, nonprofit, political, and philanthropic landscapes.







    In this episode, Laura talks about the key to unlocking the life of your dreams without other people’s comments, negativity, and dictation. She also shares her key tips on how you can carve your own path to build the life, self, and business you’ve always wanted.







    Check out these episode highlights:





    01:22 - Laura’s ideal client: “My ideal clients are people who are entrepreneurs. They're either working for themselves or intrapreneurs, inside of organizations helping other people claim their dreams.”

    01:35 - Problem Laura helps solve: “The problem I solve is helping people get unstuck. So we are all pursuing this idea of success that has been written for us by somebody else. This whole long list was handed to us by a guidance counselor or a career counselor at some point, telling us what success.”

    02:08 - Typical symptoms that clients do before reaching out to Laura: “The people who experience this problem are the ones that got a checklist when they were 16, 17, 18 years old that said, "A good job". What makes a good job good?”

    03:03 - Common mistakes that people make before they find Laura’s solution: “I think some of the common mistakes they make is being all things to all people all the time. They say yes to everything. They try to solve all the problems, then all they end up doing is solving their own ego's need to help.”

    05:11 - Laura’s Valuable Free Action (VFA): “My top tip is to stop defining success, as it has been handed to us externally, but to start thinking about it in terms of four different things: calling, connection, contribution, and control.”

    07:04 - Laura’s Valuable Free Resource (VFR): Check out Laura’s Website: www.myfourquestions.com

    07:36 - Q: Does everybody need all four of these things? A: The answer is no. The answer is you only need as much of each of them as you need. And at different ages, in different life stages, it's going to be different.











    Tweetable Takeaways from this Episode:





    “Failure is not the finale. It's a fulcrum. It's where we learn and we grow. We innovate and we change.” -Laura Gassner OttingClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Greetings, everyone,

    • 8 min
    The Art & Science of Profitable Joint Ventures – In Just 7 Minutes with Jay Fiset

    The Art & Science of Profitable Joint Ventures – In Just 7 Minutes with Jay Fiset

    























    Discover what makes joint ventures effortlessly better than anything else

    Learn more on how to build your list and create offers that convert

    Find out why you shouldn’t be making retail offers especially when wanting to grow out your network











    Resources/Links:





    Wanting to Learn More About the Power of Joint Ventures and Create Offers that Convert? Find out why you should ditch the rest and invest in joint ventures: JVologylive.com/success-wheel





    Summary



    Have you been struggling with getting real and qualified leads for your business?



    Do you want to know how to deliver recurring passive income that will help upstream your profits and promote your business?



    Are you ready to find out why you should be creating connections and expanding your network through joint ventures?



    Jay Fiset is a best-selling author, student of human nature, avid outdoorsman at 5-star hotels, speaks fluent smart ass and can see and reflect your life mission in 5 minutes flat.







    In this episode, Jay talks about how joint ventures are the answer to your lead problem in your business. He also shares his tips and insights on how you can start expanding your network and foster better business connections while increasing your leads and profits through joint ventures.







    Check out these episode highlights:





    01:03 - Jay’s ideal client: “Entrepreneurs who are looking to grow and scale their business through partnerships and collaboration. Ideally, somewhere in the $100 to $500,000 range where we can just help them put their foot on the gas pedal.”

    01:22 - Problem Jay helps solve: “We actually solve two problems. The first and most significant problem is most entrepreneurs have a terrible lack of leads. If they do have leads, those leads are actually too expensive, or unqualified.”

    02:08 - Typical symptoms that clients do before reaching out to Jay: “So they're doing things like contributing to the Mark Zuckerberg college fund for his kids through a process they call "Facebook ads" that is supposed to deliver business and clients, which is, frankly, generally a piece of shit.”

    03:12 - Common mistakes that people make before they find Jay’s solution: “It takes about the same amount of time for an entrepreneur to sell a retail client their products, their services, and experience as it takes for them to nurture, develop and create a relationship with what we call ‘Instream JV partner’.”

    05:21 - Jay’s Valuable Free Action (VFA): “Join a joint venture community. Get into a space where the peer-to-peer JV conversation is not just accepted, it is the intention of the community.”

    05:57 - Jay’s Valuable Free Resource (VFR): Check out Jay’s Success Wheel: JVologylive.com/success-wheel

    07:08 - Q: What's my favorite psychedelic? A: I got a bunch I like, but I will- I'm actually a fan of legalizing mushrooms. I think that actually- it's a very important process that's going to change mental health care.











    Tweetable Takeaways from this Episode:





    “You need to be nurturing, building, and developing relationships with somebody who will send you more retail customers than you can frankly serve.” -Jay FisetClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, as always,

    • 8 min
    How to Build Your Company from Start-Up to Grown-Up – In Just 7 Minutes with Alisa Cohn

    How to Build Your Company from Start-Up to Grown-Up – In Just 7 Minutes with Alisa Cohn

    























    Discover the three important dimensions you need to manage to transform your business

    Learn more about how hiring a coach is not an embarrassment but rather an achievement that could save you and your business

    Understand why you should marry your intention to make an impact in you, your business, and in the world











    Resources/Links:





    Wanting to Know What to Say When Handling a Delicate or Difficult Conversation? Learn more on how to handle difficult conversations using the right words and conveying a better message: alisacohn.com/scripts





    Summary



    Do you often find yourself not being able to achieve the self goals and business goals that you have set?



    Have you been feeling like you’re not making any progress in your business and just feel stuck at the startup phase?



    Are you ready to find out how you can transform your business from startup to grownup?



    Alisa Cohn has been named the #1 Global Guru for Startups in 2021. She has coached startup founders to grow into world-class CEOs for nearly 20 years.







    In this episode, Alisha talks about how you can scale your business by understanding three primary things and managing three important dimensions that are influential to you and your business’s growth. She also shares her insights on the importance of embracing the inner CEO self that can help you build a life and business satisfaction.







    Check out these episode highlights:





    01:03 - Alisa’s ideal client: “Startup founders who want to scale their leadership in service of scaling their business.”

    01:12 - Problem Alisa helps solve: “I help them understand where they are, where they are going, and how are they going to get there in three dimensions-- managing you, managing them, the team, and managing the business.”

    01:37 - Typical symptoms that clients do before reaching out to Alisa: “ As I talk about in my book, From Start-Up to Grown-Up, there's a lot of different ways that founders realize they need to find a coach. So one is that they're having, like, issues with the business itself. They're not achieving the results.”

    02:30 - Common mistakes that people make before they find Alisa’s solution: “They hire the wrong people. They neglect to onboard those people. They don't recognize that their role as a leader is to facilitate the environment around them.”

    03:22 - Alisa’s Valuable Free Action (VFA): “I'm going to give you two top tips. One is to step back, and journal or meditate or tune into your inner voice and your inner intuition every day as a practice. Because you really want to get a handle on all the jumble that's going on in your head.”

    05:03 - Alisa’s Valuable Free Resource (VFR): Check out Alisa’s Scripts: alisacohn.com/scripts

    06:17 - Q: How can I be the CEO in my own life? A: Because people don't realize that they're the author of their own lives every day. The first person you lead every day is the person who wakes up in your pajamas.











    Tweetable Takeaways from this Episode:





    “The key to leadership development, in part, is marrying your intention-- your thoughts, your feelings, what you want to get done with your impact, how that's landing with other people.” -Alisa CohnClick To Tweet



    Transcript

    (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)



    Tom Poland 00:10

    Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible.

    • 7 min
    How to Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems – In Just 7 Minutes with David Jenyns

    How to Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems – In Just 7 Minutes with David Jenyns

    























    Discover how can you step away from your business without letting your business fall without you

    Find out why you should first be reflecting on what you want and don’t want to do before putting up a system

    Learn more about how you can take bigger opportunities every day through systematizing your business











    Resources/Links:





    Wanting to Learn How You Can Reduce Your Time In Your Business and Still Scale Your Profits? Find out how to systemize yourself out of your business and ditch being stuck in those day-to-day operations: systemology.com/academy





    Summary



    Have you been feeling like you’re stuck doing your business’ operations daily that you don’t have any time for anything else?



    Do you feel bombarded with all the work from your business that you feel like it’s time to have the right system in place?



    Are you ready to systemize your way out of your business and create more time, reduce errors and scale your profits?



    David Jenyns, in 2016, has successfully systemized himself out of his business, one of Australia’s most trusted digital agencies, Melbourne SEO Services. Through this process, he became a systems devotee founding systemHUB and SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.







    In this episode, David talks about how to get unstuck in your business’s day-to-day operations and let your team do the work through the right and structured system. He also shares his tips and insights on how you can find the right system for you and your business.







    Check out these episode highlights:





    01:22 - David’s ideal client: “Business owners with 3 to 20 staff who find themselves very much stuck in the day-to-day operations. So they are the bottleneck, and they can be service-based businesses or product-based businesses.”

    01:40 - Problem David helps solve: “The problem that we help them solve is how do they step out of the day-to-day operations? How can they step away from the business for more than a day or two, then, you know, without the business falling in a heap?”

    02:30 - Typical symptoms that clients do before reaching out to David: “Usually the warning signs, limited time, that's obviously a big giveaway. And very much that they are the bottleneck, that errors are popping up inside their business.”

    03:35 - Common mistakes that people make before they find David’s solution: “Common things that business owners try to systemize the business themselves or they start off doing the documentation. And they don't really like documentation or writing systems and processes and they're usually not the best person on the team to be doing it, but for some reason, they feel a need to be.”

    04:50 - David’s Valuable Free Action (VFA): “The best thing that you can do is to think about where to start. That's always the first question that pops up into someone's mind which is, "Okay, well, I know systems are important and I want to do them, but what is the first system I should put in place?”

    06:23 - David’s Valuable Free Resource (VFR): Check out David’s Website: systemology.com/academy

    06:56 - Q: How did I get to know Michael E. Gerber, the author of The E Myth and how did he come to endorse SYSTEMology in the work that we do? A: It's a big story. It's covered at the start of the SYSTEMology book. And if you hear the audio version of that, Michael reads it himself and his wife makes the cameo as well.











    Tweetable Takeaways from this Episode:

    • 8 min

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