17 episodes

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.

Marketing to Complex Industries Godfrey

    • Business
    • 5.0 • 15 Ratings

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.

    Turning ESG Data Into Intelligence – A Chat With Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes

    Turning ESG Data Into Intelligence – A Chat With Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes

    Godfrey VP of Creative Scott Trobaugh and Strategist Donna Harris talk with Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes, about how to turn data into intelligence that drives ESG decision-making.

    • 53 min
    Making First Impressions Soar: Pixelle Specialty Solutions Director of Marketing Heath Frye Chats B2B Marketing

    Making First Impressions Soar: Pixelle Specialty Solutions Director of Marketing Heath Frye Chats B2B Marketing

    Godfrey Vice President of Creative Scott Trobaugh and Strategist Alison Fetterman talk with Heath Frye, director of marketing at Pixelle Specialty Solutions, to hear about his B2B marketing experiences and his advice for B2B marketers.

    • 50 min
    Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson

    Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson

    Everyone can be an innovator! Keynote Speaker and Best-Selling Author Carla Johnson shares insights on empowering innovative thinking across an organization instead of siloing it to creative or research and development teams.

    • 50 min
    Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar

    Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar

    Godfrey Social Media Manager Emily Spillar talks about the latest B2B social media trends and what B2B marketers can expect in the future. Listen in to hear her perspective on the importance of remembering “it’s a marathon, not a sprint.”

    • 36 min
    Let’s Talk Public Relations: A Chat With B2B PR Pro Melissa Einfrank

    Let’s Talk Public Relations: A Chat With B2B PR Pro Melissa Einfrank

    Making connections. Building relationships. Sharing expertise. PR pros become trusted resources. Godfrey’s Senior PR Pro Melissa Einfrank tackles hot PR topics — influencer relations, employee advocacy, reputation management and more.

    • 46 min
    Let’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfs

    Let’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfs

    Building and engaging the brand community has never mattered more. MarketingProfs Director of Community Matt Snodgrass shares insights on community building and engagement as well as virtual events.

    • 57 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

BREW_PUB_78 ,

B2B conversations to binge right now.

Great podcast. Relatable. B2B insights that are really easy to digest. Looking forward to more episodes!

bsallen5112020 ,

Commercial Artist

Great Podcast. Very informative, thank you for creating this insightful pdodcast.

Leetro ,

On point, but down to earth

The content is solid, sound B2B advice, but the delivery is still conversational—it's nice to hear this kind of insight delivered with unvarnished authenticity.

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