Marketing Transformed Podcast

AcrossThePond
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  • UPDATED WEEKLY

Welcome to Across The Pond: Marketing Transformed Podcast hosted by Samuel Monnie & Chris Lawson - marketing leaders based literally across the pond - in Philadelphia USA, and London UK. Friends for 20 years with a combined gigantic experience in global brands, marketing, and working in the transformation space. In this podcast, we talk about what it takes to transform your business and marketing strategy - whether you are a rising star, entrepreneur, or experienced professional. Each episode is packed with entertaining stories, case studies, and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing, or your career. Contact: marketingtransformedshow@gmail.com or https://www.marketingtransformed.com/

  1. 68 - Season 5 Finale. Samuel Monnie & Chris Lawson. Across The Pond Marketing Transformed Playlist

    10/12/2021

    68 - Season 5 Finale. Samuel Monnie & Chris Lawson. Across The Pond Marketing Transformed Playlist

    That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

    28 min
  2. 67 - Allen Adamson AfterCast™ Bonus Episode. FROM Marketing Theory - TO Routine Disruption

    10/05/2021

    67 - Allen Adamson AfterCast™ Bonus Episode. FROM Marketing Theory - TO Routine Disruption

    In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand. Read the show notes and transcript at marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

    29 min
  3. 66 - Allen Adamson Interview. FROM Marketing Theory - TO Routine Disruption

    09/28/2021

    66 - Allen Adamson Interview. FROM Marketing Theory - TO Routine Disruption

    In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

    29 min
  4. 65 - Minter Dial AfterCast™ Bonus Episode.Storytelling & Serendipity

    09/21/2021

    65 - Minter Dial AfterCast™ Bonus Episode.Storytelling & Serendipity

    In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/

    27 min
  5. 64 - Minter Dial Interview. Storytelling & Serendipity

    09/14/2021

    64 - Minter Dial Interview. Storytelling & Serendipity

    In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret! Contact: https://www.marketingtransformed.com/

    22 min
  6. 63 - Amanda Fone & Adrian Walcott AfterCast™ Bonus Episode. People Powered Marketing

    09/07/2021

    63 - Amanda Fone & Adrian Walcott AfterCast™ Bonus Episode. People Powered Marketing

    In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/

    28 min
  7. 62 - Amanda Fone & Adrian Walcott - Interview - People Powered Marketing

    08/31/2021

    62 - Amanda Fone & Adrian Walcott - Interview - People Powered Marketing

    In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector. A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/

    32 min
  8. 61 - Nick Bradley AfterCast™ Bonus Episode. Burning The Boat And Self Reinvention

    08/24/2021

    61 - Nick Bradley AfterCast™ Bonus Episode. Burning The Boat And Self Reinvention

    In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/

    27 min
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About

Welcome to Across The Pond: Marketing Transformed Podcast hosted by Samuel Monnie & Chris Lawson - marketing leaders based literally across the pond - in Philadelphia USA, and London UK. Friends for 20 years with a combined gigantic experience in global brands, marketing, and working in the transformation space. In this podcast, we talk about what it takes to transform your business and marketing strategy - whether you are a rising star, entrepreneur, or experienced professional. Each episode is packed with entertaining stories, case studies, and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing, or your career. Contact: marketingtransformedshow@gmail.com or https://www.marketingtransformed.com/

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