26 min
MarvellousHairy 15 Marvellous Hairy - a novel in five fractals -
-
- Books
Episode Fifteen — Part V (Chapters three to seven) -- Final Episode!After they move Shute, Helena and Max have an ethical discussion
about kidnapping, medical malpractice, and branding. The media
conference is more like a circus, as the media isn’t exactly on its
best behavior. And then Rob gets to watch while the Ghosts have their
revenge. In the end, they all live, happily, and ever after. Though
Nick still has something to say through his lovely Titania3000.
An excerpt from Dr. Tundra and Helena’s discussion of branding:
“Seriously. You like scotch, right? So say you buy a
cer-tain brand and we know that there’s this other brand that is just
as good, but less expensive. We can help you find that other brand,”
Helena said
“Hmm. Single malt kind of defies the brand concept, I think,” Max replied.
“No, not at all. In fact, single malt is a great example of the
power of the brand. We all know that Glenfiddich is a good scotch, but
there are lots of other single malts that are better. But everyone
knows Glenfiddich — even people who don’t like single malt scotch —
because of the strength of its brand. It’s not just the actual product,
it’s about the feelings you have for the product. And that’s because
they were branding their scotch before people even knew what branding
was.”
“So what is Gargantuan’s brand?”
“That’s the problem I have with Shute.”
“That’s your problem? Not the fact that he’s just messed with Nick’s
DNA?” Max said. He looked at Shute contemptuously, and for a moment
Helena thought he might kick the partially conscious man.
“Well, that too, but he’s not building the Gargantuan brand.”
“You’ve helped kidnap him because of branding?”
“Oh, no, I have other reasons too, but that is my corporate reason for doing so.”
Episode Fifteen — Part V (Chapters three to seven) -- Final Episode!After they move Shute, Helena and Max have an ethical discussion
about kidnapping, medical malpractice, and branding. The media
conference is more like a circus, as the media isn’t exactly on its
best behavior. And then Rob gets to watch while the Ghosts have their
revenge. In the end, they all live, happily, and ever after. Though
Nick still has something to say through his lovely Titania3000.
An excerpt from Dr. Tundra and Helena’s discussion of branding:
“Seriously. You like scotch, right? So say you buy a
cer-tain brand and we know that there’s this other brand that is just
as good, but less expensive. We can help you find that other brand,”
Helena said
“Hmm. Single malt kind of defies the brand concept, I think,” Max replied.
“No, not at all. In fact, single malt is a great example of the
power of the brand. We all know that Glenfiddich is a good scotch, but
there are lots of other single malts that are better. But everyone
knows Glenfiddich — even people who don’t like single malt scotch —
because of the strength of its brand. It’s not just the actual product,
it’s about the feelings you have for the product. And that’s because
they were branding their scotch before people even knew what branding
was.”
“So what is Gargantuan’s brand?”
“That’s the problem I have with Shute.”
“That’s your problem? Not the fact that he’s just messed with Nick’s
DNA?” Max said. He looked at Shute contemptuously, and for a moment
Helena thought he might kick the partially conscious man.
“Well, that too, but he’s not building the Gargantuan brand.”
“You’ve helped kidnap him because of branding?”
“Oh, no, I have other reasons too, but that is my corporate reason for doing so.”
26 min