Maximizing Long-Term Business Outcomes with Ira Maher | The Basement Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns.  The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes. Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on our Marketing Mistakes podcast


EP139: Make The Campaign Work For Your Brand With Susana Yee | Digital Everything
EP 75: How To Launch An Influencer Marketing Campaign That Works
EP238: Creating and Maintaining Company Culture with Ian Drummond | Hollywood Branded

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies
The following content marketing case studies below provide even more insights.


How Entertainment Marketing Is Different Than Advertising... or PR
Top 50 Black Male Celebrities For Endorsement Campaigns In 2020
How To #12: 6 Steps To Create A Celebrity Social Media Campaign


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