123 episodes

Podcast by Meaningful Marketplace Podcast

Meaningful Marketplace Podcast Meaningful Marketplace Podcast

    • Business
    • 5.0 • 20 Ratings

Podcast by Meaningful Marketplace Podcast

    #123 A New Way to Toast the Party - Victoria Pustynsky, Aurora Elixir

    #123 A New Way to Toast the Party - Victoria Pustynsky, Aurora Elixir

    The inspiration couldn’t come from a higher source: Aurora, the Goddess of the Dawn. And it was the dawn of the recreational cannabis laws passing, intersecting with Founder Victoria Pustynsky’s background in beverages that gave her the idea to make cannabis-infused drinks. Her experience was mostly in wines and beers, so she focused on adult audiences and flavors. And Victoria’s target audience was easy to identify, she targeted people like her. Females who liked well balanced cocktails, not too sweet, to be part of a social situation without being too intense. It also worked well that she created the dawn of a new kind of cannabis consumption. Each flavor is about enhancing the plant ingredients and celebrating natural infusion with a slightly bitter but slightly sweetened taste with a pleasant citrus forward glow. All ingredients are natural and have undergone rigid testing. All elixirs are made with a blend of broad spectrum hemp oil and raw extract hemp oil. And Each 200ml bottle of hemp beverage contains 25mg of hemp extract and zero THC. Vitoria recommends starting with one bottle of their beverages and noting the sensations you experience to better understand how this and other products containing cannabinoids and hops interact with your individual body. Here’s the background story. Victoria started out like most food entrepreneurs, in the kitchen. She started with alcoholic extractions of herbs but quickly realized that was going to take a very long time. Plus, she was mixing in hemp oil and oil was another ingredient that changed the chemistry, not being water soluble. This was in 2016 and not many hemp products were available in the US, so she was experimenting by sourcing overseas with all the quality and transportation issues. How do you solve this puzzle? If you are a Reed College graduate like Victoria, you call the chemistry department at Reed. Lo and behold, she found a chemist who had a great food background and began figuring out how the oil was going to be part of the beverage formula. Victoria knew what primary flavors she wanted the drinks to deliver, and the secondary and tertiary flavors as well, so there was an excellent road map for the chemist to follow. Thus began the quest for an “Elevated beverage for luxury occasions”, which is Victoria’s mantra for the space she has carved out. A visit to their website will not only display an incredibly sophisticated marketing and packaging touch, but will show two distinct product lines. There is the Aurora line, hemp infused and Lolo, the hop sparkling beverage. You can order online or go to a store if you live in Portland, San Antonio, Los Angeles or Erowhon. The distribution is bound to grow as the party beverage scene evolves, so there should be many more locations soon. Website: https://auroraelixirs.com/about-us/ IG: VP personal @victoria_verve, @drink.lolo, @auroraelixirs. Our hosts: Twitter - @sarahmasoni and @spicymarshall, Instagram - @masoniandmarshall

    • 47 min
    #122 On Cloud Nine - Sierra Thomas, Pink Cloud Beverages

    #122 On Cloud Nine - Sierra Thomas, Pink Cloud Beverages

    Recently launched at The Good Food Mercantile and The Portland Night Market, Portland, Oregon, in April, 2022, Pink Cloud Beverages is out to change the attitude on drinking and enjoying it. Without alcohol. Sierra Thomas is founder driving force behind this beverage product line that is much more than a delicious drink. Being very new as a company, Pink Cloud Beverages is currently targeting Portland’s elite chefs, of which there is an impressive list, and selling at select small grocery stores in the Portland area and online from their website. As their website says, Pink Cloud is made with love in the Pacific Northwest, Oregon. Now for the story behind the impetus for Sierra to take on such a world-changing challenge. In 2010, she stopped drinking alcohol while working in the music and media industries, where it was “party time” pretty much all the time (Sierra compares it to the “Mad Men” series). There were challenges to being sober in that industry, as the non-alcoholic choices were few. But her wellness had taken a back seat from the fast pace of her career and it was time to put her health first. With all the entertaining she did as part of her job, it was hard to carve out a non-alcoholic beverage at a bar, restaurant or hotel at that time. She then got out, graduated from schools in Oahu, Hawaii, and was contacted by a friend who had grown up in the area. Her friend knew Sierra was having trouble sleeping and adjusting to her sobriety, and suggested she research the health benefits of CBD. The stigma of associating CBD with the intoxicant THC from the same hemp plant was in Sierra’s mind, as she did not want to abort her recovery, But when she found that pure CBD had amazing natural healing powers and was not addictive, she became a convert. Then, driving back from a New Year’s Eve party with husband and friends, the idea for the company was born. Sierra had been mixing CBD with other flavors to make mocktails, and her husband turned to her and said basically, “Why not make start a company with all these drinks you’re inventing?”. After laughing, Sierra had the idea settle and then the fire to start a company consumed her. The name, Pink Cloud, is a term known by those in recovery. The first couple of months of sobriety bring a feeling of euphoria and clarity that is truly a rebirth. The euphoria of course gives way to the day-to-day of living at some point, but is always a memory of having come through the hard part of becoming sober. Sierra has added her own term to the process, “sober curious”, meaning, if you are addicted to alcohol but curious about being sober, then experiment. Try just one day being sober. If that works, try another, then another; you get the point. Sierra’s market appears to be growing. Pink Cloud appeals to a growing group of non-drinkers who want to enjoy the social side of drinking without anxiety or the negative effects alcohol has on our mind and body. The goal is to create inclusion and normalize sober drinking as a movement so people can take pleasure in a refreshing adult beverage over a good meal, concert, just like they would with wine, seltzer, and cocktails. The company’s mission is global, too. They are passionate about the beaches they love and have dedicated 1% of Gross Sales to go back to protect our oceans from the challenges threatening the vitality of the ecosystem. Pink Cloud Beverages website: https://pinkcloudbeverages.com/pages/faqs Social media: Instagram - https://www.instagram.com/pinkcloudbeverages/ Facebook - https://www.facebook.com/pinkcloudbeverages/ Pinterest - https://www.pinterest.com/pinkcloudbeverages/ TikTok (not active yet) - https://www.tiktok.com/@pinkcloudbeverages Our hosts: Twitter - @sarahmasoni and @spicymarshall, Instagram - @masoniandmarshall

    • 48 min
    #121 She Shines Through It All - Allinee "Shiny" Flanary, Come Thru Market

    #121 She Shines Through It All - Allinee "Shiny" Flanary, Come Thru Market

    The enthusiasm will come through your ear phones when you hear this week’s guest, Allinee, “shiny” (small “s” on her website) Flanary, founder of Come Thru Market. If you check her website, you will see a true system of farm-to-market education and assistance focused on black and indigenous farmers and makers. There step-by-step tutorials to walk participants through the process of developing a product, readying it for market and getting into marketplaces. Also, shiny books private consultation sessions for those wanting to accelerate their projects. Come Thru Market is open the 1st and 3rd Monday of the month from May through October, 3-7pm. She also takes her Scrapberry farm to Portland’s Montavilla Market which is mainly the last Sunday of each month. Scrapberry Farm is shiny’s medicinal herb farm, which is heavy on spicy peppers. Her journey began with her own chronic diseases and disabilities. She pursued herbalism to heal herself and quickly discovered the false claims and fraud in the industry. Many products had the right idea for healing, but sourced their herbs from agribusiness entities which produced inferior herbs. To correct this, shiny started a small garden in the front yard of her Portland, Oregon home. The longer she tended the garden and consumed her own herbs, the more the neighbors in her community commented on how much better she looked and felt. They said she seemed “shinier”. At the time, she was a college professor and librarian, with absolutely no experience in farmers’ markets and no real desire to be part of them. But the black and brown herb growers and farmers she knew pushed her hard to pursue a path to farming. Her first foray was a small plot in a hilly, rather cold part of the state with a growing window of about two months. It helped her see that food was much more difficult to grow than herbs and they became her focus. So now that shiny had a product, where to sell it? And that was the entrée into farmers’ markets. Of course the path is never easy and she had to navigate state regulations while also having the FDA watching over her herb claims. At the same time, shiny wound up bumping into more and more black and brown farmers who needed help marketing their food and herb products. So as difficult as the regulations were, as complex as the steps to running a successful farmer’s market, shiny saw the big opportunity to put together a farmer’s market, complete with the “how to” educational component and offer a path for the farmers who were looking for a sales outlet. With all systems “go” in her comprehensive business, shiny juggling lots of plates but certainly has the energy to keep them in the air. The market: IG - @comethrupdx. Website: https://www.comethrupdx.org/home. IG - @scrapberryfarm, TW - @scrapberryfarm, TikTok - @scrapberryfarm. IG - @bbhx.pdx. IG - @racemefarmers .

    • 41 min
    #120 2022 Summer Fancy Food Show Recap

    #120 2022 Summer Fancy Food Show Recap

    For background, the Specialty Foods Association’s (SFA) mission is to shape the future of food by championing, nurturing and connecting their members to deliver innovative products and expand the consumption of specialty foods. They have built a culture based on core values that include transparency and integrity to inspire sustainability, creativity and expand their industry. To promote those values, the SFA hosts trade shows to encourage networking, opportunity and the building of lasting relationships. The latest Summer Fancy Food Show was held at the Javits Center in New York City, Sunday through Tuesday, June 12-14 and was attended by our hosts, Sarah Masoni and Sarah Marshall. They recap their adventure in this episode. The unfortunate sideline of Sarah Masoni catching COVID and being down for a couple of days did not dampen the thrills of this incredible event. The event was full; lots people, interest, new food items and enthusiasm for a more normal business environment. Our hosts wanted to share information about the people they met, the food they ate and about food shows in general and what a vital part of the industry they provide. To start, there were over 1,700 exhibitors displaying foods from all over the globe so that gives you an idea of the enormity of knowledge the participants are exposed to. Sarah Marshall also visited the Good Food Mercantile Show the day before the Fancy Foods Show, which is a great way to increase her network. Good Food Mercantile tends to be more specialty foods merchants and a smaller venue, so there is a completely different viewpoint than Fancy Foods. Sarah encourages all food entrepreneurs to see as many of the good trade shows as their budget allows to keep growing their base of contacts and keep abreast of what’s happening in the trade. While in New York for the show, Sarah Masoni also did a film clip to be shown in the Chicago Museum of Ice Cream. Opening July 17th, the Museum is very experiential and interactive and fun for the whole family. Sarah Marshall’s philosophy on travel is to find one fun thing to do each day, so while in New York, she and Sarah Masoni walked The High Line to the Chelsea Market. Then, it was visit to Art Tech House where there was an exhibit called “Life of a Neuron”, which is evidently an amazing film. They also visited Mercado Little Spain and enjoyed some of the best olives they had ever eaten; and that compliment comes from a couple of olive experts. Sarah Masoni presented at the Fancy Foods awards ceremony and recognized those in the food industry who had contributed for years to its success. One story of note was from the person who introduced the Calamata olive to the US; it was encouraging, inspirational and heartfelt. And there were many other stories of food pioneers who brought new tastes and experiences to the US. The main Fancy Foods Show mission remains: Be more of a community than a trade show. Make the participants feel included and that they also have equity in promoting nutritious, creative and delicious food that is part of the wonderful experience of being human. SFA culture: https://www.specialtyfood.com/specialty-food-association/about-us/culture/. Good Food Mercantile: https://goodfoodfdn.org/mercantile/. Chicago Museum of Ice Cream: https://www.museumoficecream.com/chicago. Little Spain: https://www.littlespain.com/.

    • 49 min
    #119 No Need to Go Hungry - Traci Hildner, The Lucky Larder, LLC

    #119 No Need to Go Hungry - Traci Hildner, The Lucky Larder, LLC

    Avid gardener Traci Hildner loves the Pacific Northwest’s climate and soil because it allows affectionatos like her to grow a variety of fruits and vegetables, all filled with fabulous taste and nutrition. But Traci also was interested in keeping as much of the crop as possible and not wasting much, if any of her bounty. And so, she began researching the preservation of our great variety of foodstuffs and has become a leading expert on the subject. So much so she started her own business to teach and encourage others to share her passion for revering the food harvest and making sure it all was consumed. Her company, The Lucky Larder, LLC, takes a bit of explanation. The word lard may conjure up visions of clogged arteries, but the word larder actually translates to pantry; the storage of food for off season, hard times or even emergencies. Traci started her company in early 2015 after years of self-tutoring in the art and science of canning and preserving. That education came with the purchase of she and her husband’s first home, which led to the planting of her first garden. Excited after the harvest of her first year’s crop, Traci expanded her garden for the next harvest. That move led to an oversupply of fresh food and Traci was faced with the reality of throwing away the unconsumed portions. Then around 2013, she went through Oregon State University’s Master Food Preservation program and her certification became the foundation for the business. This same extension program reaches out to all families to assist in helping them stretch their food supplies. And they can be reached via phone or email by the general public. Part of the key to Traci’s success with The Lucky Larder is the business is built on teaching and that is a big part of her background. She taught high schoolers for 15 years and loved it. In fact, if she had not gotten dissatisfied with the “larger system” she would still be there. But it gave her a background in handling a class and measuring their progress. Her classes are mostly hands-on, as Traci feels that is the best way to reinforce learning and drive it to the visceral level. Her classes have been given in the university and college campuses around the state and she does private classes as well. Traci puts on special events and signing up can be done easily on her website. Her exciting news is hopefully she will be moving into a bricks and mortar space soon, which will allow her to offer more classes at a consistent location. Traci’s personal garden grows more fruit and vegetables than can be listed here but suffice it to say her variety and range make her imminently qualified to assist any gardener anywhere. Follow Traci’s two Instagram accounts: @luckylarderpdx and @kitchenculturepdx.

    • 49 min
    #118 Emily Greene - Foodie Snitch

    #118 Emily Greene - Foodie Snitch

    Our hosts are back from the Fancy Foods Show in New York, but with a casualty. Sarah Masoni has become a COVID statistic and while not able to interview with a sore throat on this show, promises us she’ll be back next week for a Fancy Foods Show rundown next week. So Sarah Marshall is interviewing today’s guest, Emily Greene, founder of Foodie Snitch. Emily is a food photographer/journalist and food stylist who currently resides in the Portland area. Emily loves to support Portland businesses and lifestyles through photography and video. She especially focuses on new restaurant openings and show them off through social media. The emphasis is to make things look fun and draw people into their establishment and of course, bring in more business. Emily feels she has so much to work with in the Portland area, that there is so much in terms of innovation and creativity in the food scene plus the added dimension of being in the middle of an agriculture cornucopia. Also, even with inflation, Portland is still one of the more affordable places in the country to explore restaurants. What makes it amusing for Emily is constantly asking herself the question, “What are my top five _______?” (fill in the blank; bars, restaurants, breakfast sandwiches and so forth). She explores that question through her video work but actually answering that question is impossible with all the restaurant choices and new ones popping up all the time. Emily isn’t limited only to the Portland area and pre-COVID travelled frequently outside of Portland. But even now, she finds when her reviews are within driving distance from Portland, her audience is quite willing to travel to her new finds. Emily grew up in Southern Oregon and attended the University of Oregon in Eugene before graduating and moving to Portland. Her degree gave her a graduates’ “dream job” covering restaurant openings with all the glamour and food and drink to make each assignment a party. And going to five or six new places a week got Emily familiar with all the city very quickly. The restaurant scene wasn’t the only assignments for Emily, as she also covered outdoor and community areas, which helped her round out her skill set and contribute to the stunning visuals she creates. But between the connections that food brings to people plus the lack of politics in the food community, Emily chose to focus on the food scene. She has grown to love the teamwork between owners, chefs, staff and patrons. There is also a love for interior design that makes every little detail of the restaurant from the walls to the napkin rings appeal to her. Emily also has a big perspective on her visual journalism profession. She has a handle on what forms of media are getting results, and short, effective videos are definitely leading the way. Emily also emphasizes that many of the videos getting results are done with hand-held mobile devices, which are often referred to as cell phones. To follow Emily, her Instagram and TikTok handles are the same: @foodiesnitch. Her website: https://www.foodiesnitch.com/.

    • 48 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Shannonthethird ,

Such a supportive team of ladies

I love my food community and this pod really makes each maker, baker, entrepreneur or creative shine! It’s so cool hearing everyone’s stories!

evonafide ,

So much info packed into this show

Sarah & Sarah are such great interviewers. They have a knack at getting to core questions that all f&b entrepreneurs and aspiring f&b entrepreneurs want to know more about. I’ve not only learned so much about my fellow makers, but also tons of tips and insights that have helped my business.

Top Podcasts In Business

Ramsey Network
Hala Taha
NPR
iHeartPodcasts
Barstool Sports
Jocko DEFCOR Network

You Might Also Like