Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context. Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past interviews below:


EP 110: Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
EP 109: How Much Does Product Placement Cost
EP 102: Product Placement With Gary Moore Of Dell

You can check out our playlist here

Hollywood Branded  Content Marketing Blog
The following content marketing blog below provide even more insights.


Product Placement Versus Brand Integration Explained
James Bond Product Placement: The Definitive Timeline Of Brands In Bond
How British Product Placement Law Is Different


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