15 episodes

CustomScoop CEO Chip Griffin and a guest co-host go deep with three of the week's digital/social media stories with a focus on the implications for PR practitioners and organizational communicators.

Media Bullseye Roundtable Chip Griffin

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CustomScoop CEO Chip Griffin and a guest co-host go deep with three of the week's digital/social media stories with a focus on the implications for PR practitioners and organizational communicators.

    Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

    Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

    This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies Founder Jennifer Zingsheim Phillips.

    This webinar, which took place on September 20, discusses significant trends and activities in PR measurement. Trends discussed include:



    * Asking the right questions

    * Actionable insight

    * AR/VR

    * Advertising Value Equivalency (AVE)

    * Measuring Influence

    * The AMEC Framework



    For more information, as well as contact information for Chip and Jennifer, check out the Webinar Slide Deck

    • 56 min
    Media Bullseye Roundtable 2016.12: Social Networks and Future of Media

    Media Bullseye Roundtable 2016.12: Social Networks and Future of Media

    In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Scott Monty, CEO and founder of Scott Monty Strategies and the producer of the Full Monty podcast and newsletter.

    As always, we cover 3 topics in 30 minutes or less:



    * P&G’s decision to shift advertising money from Facebook to TV and the implications of that decision.

    * The strategies Twitter and Google employ to handle trolls and harassment.

    * The perception of traditional media and its trustworthiness — and what that means for PR.

    • 30 min
    Media Bullseye Roundtable 2016.11: The Future of Media with Paul Gillin

    Media Bullseye Roundtable 2016.11: The Future of Media with Paul Gillin

    In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing.

    As always, we cover 3 topics in 30 minutes or less:



    * The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.)

    * The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward.

    * The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms.



    (And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)

    • 30 min
    Media Bullseye Roundtable 2016.10: Pokemon, Podcasts, and Pythagoras

    Media Bullseye Roundtable 2016.10: Pokemon, Podcasts, and Pythagoras

    In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Kevin Anselmo, Founder of Experiential Communications and fellow FIR Podcast Network show host.

    As always, we cover 3 topics in 30 minutes or less:



    * Pokemon Go. Enough said. Except for the time we spend talking about it, of course.

    * The use of podcasts for student and alumni engagement in higher education — and what lessons that can teach us more broadly in public relations and communications.

    * The use of social media by scientists. Or, as I think of it, theorems in 140 characters or less.

    • 29 min
    Media Bullseye Roundtable 2016.09: Crises, Video, and VR

    Media Bullseye Roundtable 2016.09: Crises, Video, and VR

    In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Shel Holtz, founder of the FIR Podcast Network and Principal of Holtz Communications + Technology, to discuss the following 3 topics in 30 minutes or less:



    * Viewers like online videos, but why don’t they want to watch news video? And what does it mean for communicators?

    * Should public relations pros be working to get their organizations’ websites ready for virtual reality?

    * Just how unprepared are organizations for crisis communications — and how can they improve?

    • 30 min
    2016.08: Facebook bias training, Reddit goes mainstream, and lessons from Brexit

    2016.08: Facebook bias training, Reddit goes mainstream, and lessons from Brexit

    In this episode of the Roundtable, John Wall, VP of EventHero and co-host of Marketing Over Coffee, joins me to discuss 3 topics in 30 minutes or less:



    * Facebook’s decision to provide political bias training to its staff

    * Whether Reddit can go mainstream and attract big brand advertising

    * What marketers can learn from the political movements in the UK and US that have brought about Brexit and Donald Trump

    • 29 min

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