Recorded each week in New York. Meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. On #MediaSnack Meets we find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience. Go to www.mediasnackpodcast.com for full show notes and transcripts. An ID Comms podcast.
35 - Belinda Smith, Electronic Arts
My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies.
For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become called “the in-housing of media”. And you will learn in this episode why she detests that phrase, as do I.
I first met Belinda a few years ago at an excellent ANA Media conference where she was speaking about EA’s plans to build their internal media capabilities. This was in 2017 and up to that point I had not heard someone talk about in-housing (that word) with such a clarity of vision and so articulately. Since then, Belinda and her team at EA went on a fascinating journey which she details in this episode, some things worked, some did not and needed refining. It really is a masterclass for anyone thinking about how to approach in-housing of their own media operations.
If you pay any attention to the media industry then you have probably either seen Belinda at an event or you have read something she has written about media. She has also become an important voice for diversity in the industry, in 2019 being named the Diversity Ambassador for the World Federation of Advertiser and she still sits on their global media board.
I always appreciate Belinda’s view of what we all do because, in these often divided and confrontational times she approaches the industry with more humanity than I think I see in anyone else. She wastes no time dwelling on negatives and always seems to have an optimistic and pragmatic view forward.
34 - Doug Wood, Advertising Lawyer
From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?
What will happen in the FBI investigations into US media practices?
How can we repair trust in the advertising ecosystem?
Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.
In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.
We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'
Doug Wood LinkedIn
Doug Wood Twitter
ANA contract adoption research
'The Selfish Ledger' on YouTube
Dark Data: Control, Alt, Delete by Douglas J Wood
32 - Rob Rakowitz, Mars
How can you make your company the best at media?
What is the roadmap and actions you need to take to transform the complex media operations of a major company?
How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?
These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers.
We get tips from Rob on:
The role of the global media directorHow to prioritize your time to be most effectiveThe importance of having CMO who is interested in mediaHow to align support across a large company to drive changeFinding motivation for successful teamwork
Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.
Rob Rakowitz LinkedIn
Rob Rakowitz Twitter
The Global Alliance for Responsible Media
Truth, Lies & Advertising by Jon Steel
Hooked by Nir Eyal
Space Race by Jim Taylor
Bob Hoffman, aka The AdContrarian
Scott Galloway 'The FOUR'
Rob Norman Twitter
31 - Tom Goodwin, Author 'Digital Darwinism'
"I think we massively overcomplicate things and I don't actually think we need that much data"
Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets
Is relevance more important than personalization?
Are agencies managing decline?
And what exactly is the 'Interim of Things'?
Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.
Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.
Tom Goodwin Twitter
Tom Goodwin LinkedIn
'Digital Darwinism' by Tom Goodwin
Rory Sutherland Twitter
Scott Galloway Twitter
Maria Konnikova Twitter
Derek Thompson Twitter
Seth Godin Twitter
Faris Yakob Twitter
30 - Bob Hoffman, The Ad Contrarian
If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says.
You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.
The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017.
In this episode we find out:
what is Bob trying to achievewhat drives himwhen he’s going to quit (no time soon I expect). what Bob would do if he was the CEO of facebook instead of Mark Zuckerbergwhat advice he would give to his marketers if he was the billion dollar CMO he frequently criticizesand, whilst everyone reads his books, what does HE read for inspiration
You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview
So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman
An ID Comms Podcast
The Ad Contrarian Twitter
The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.
Bob Hoffman - Bad Men
Bob Hoffman - Laughing At Advertising
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’
John Mortimer - Rumpole of the Bailey
Bill Bryson - A Short History of Nearly Everything
Richard Fineman - Physics Lectures
Eaon Pritchard - Where Did It All Go Wrong?
Richard Shotton - The Choice Factory
Dave Trott - One Plus One Equals Three
Dave Trott - Predatory Thinking
Michael Lewis - The Big Short
Michael Lewis - Moneyball
Michael Lewis - Liar’s Poker
29 - Jeremy King, Festival of Media
What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year?
Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy.
Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change.
Festival of Media website
Festival of Media twitter
Jeremy King twitter