The rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support.
Marketers in the healthcare industry can sometimes struggle to build a meaningful social media community due to the regulations within the sector. The creative and regulatory boundaries for consumer healthcare organisations is a fine line which marketers may be wary of when planning and creating social media content.
Social Media and brand experts from Mediaworks and PAGB guide you through best practice for social media marketing in the consumer healthcare sector. They discuss how to utilise social media creatively to engage with their consumers and build a trusted community.