24 min
Megan Seeman: Marketing Senior Living with a Data-Driven Strategy How I Transformed This
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- Management
Megan Seeman, director of lifecycle marketing at Brookdale Senior Living, joins Virsys12 founder and CEO Tammy Hawes to talk about the importance of engaging with customers at every stage of the consumer journey. She also explains how clean data can help marketers better understand their audience, and she discusses the positive outcomes her team has seen since transitioning to Salesforce Marketing Cloud.
Megan Seeman, director of lifecycle marketing at Brookdale Senior Living, joins Virsys12 founder and CEO Tammy Hawes to talk about the importance of engaging with customers at every stage of the consumer journey. She also explains how clean data can help marketers better understand their audience, and she discusses the positive outcomes her team has seen since transitioning to Salesforce Marketing Cloud.
24 min