56 min
Melissa Proctor Talking to Ourselves
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- Management
Melissa Proctor is Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and author of “Ball Girl to CMO.“ She was the subject of a 2021 ESPN profile titled: "The revolutionary path of Hawks CMO Melissa Proctor." She is a brand leader recognized for her creativity, work ethic, and empathy. As CMO of an NBA franchise, Melissa's responsibilities include: day-to-day marketing, team branding, advertising and promotions, managing the internal video production and creative agency Hawks studio, fan experience and game-day production, community outreach and more. Melissa started her career with Turner Broadcasting, serving in senior brand development and strategy positions for Turner Entertainment Networks, Cartoon Network, and Turner Media Group. In 2019, the Caribbean American Arts Foundation awarded Proctor with a Captains of Industry award. She is not only an senior executive but also an artist, mother, author and speaker.
Melissa Proctor is Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and author of “Ball Girl to CMO.“ She was the subject of a 2021 ESPN profile titled: "The revolutionary path of Hawks CMO Melissa Proctor." She is a brand leader recognized for her creativity, work ethic, and empathy. As CMO of an NBA franchise, Melissa's responsibilities include: day-to-day marketing, team branding, advertising and promotions, managing the internal video production and creative agency Hawks studio, fan experience and game-day production, community outreach and more. Melissa started her career with Turner Broadcasting, serving in senior brand development and strategy positions for Turner Entertainment Networks, Cartoon Network, and Turner Media Group. In 2019, the Caribbean American Arts Foundation awarded Proctor with a Captains of Industry award. She is not only an senior executive but also an artist, mother, author and speaker.
56 min