Created by Omid Farhang, award-winning Creative Director and Founder of Majority. Featuring the marketing industry’s most admired leaders sharing advice, revealing process and routines, telling a few war stories, hopefully uplifting a few cynics, and divulging secrets to a fulfilling career in marketing.
Greg Hahn returns!
Greg Hahn is Co-founder and Chief Creative Officer of Mischief@No Fixed Address. Prior to Mischief, Greg was CCO of BBDO New York for nearly 15 years, where he became one of the most awarded creatives in the world (Cannes Grand Prix, Emmys, all that), and helped BBDO become one of the most awarded companies in the world. Yet in Spring of 2020, Greg headlined a wave of high profile layoffs at BBDO in reaction to pandemic fears.Just two short months later, Greg co-founded Mischief. Just two short years later, Mischief was named Agency of the Year by Adage, Agency of the Year by Campaign US, and the second most innovative agency by Fast Company. Marking one of the most all-time legendary starts by any creative agency ever.
Devika Bulchandani is Global President of Ogilvy, making her the first ever woman of color to run a global agency network. In 2022, Ogilvy won Global Network of the Year at Cannes. Prior to joining Ogilvy in 2021, Dev had a storied 26-year career at McCann, most recently as President of McCann North America. She led Mastercard’s Priceless campaign. In 2017, she helped bring to life the iconic Fearless Girl, making Mccann one of the most awarded agencies in the world. In 2019 she was recognized by Campaign Magazine as U.S. Advertising Agency Head of the Year. Dev is also a founding member of Times Up Advertising, where she has tirelessly championed equality for women in advertising.
Alex Lopez is President & Global Creative Chairman at McCann Worldgroup. Before that, he spent 23 years at Nike, where he became one of the most accomplished and awarded brand marketers of our generation. Pick any of your favorite Nike campaigns of the past two decades, and chances are you’ll find Alex’s fingerprints. Including on the now legendary Dream Crazy campaign starring Colin Kaepernick. Alex also led efforts to launch new sport categories like Nike Skateboarding, the brand’s launch into Digital Sport via the Fuel Band, and most recently Nike’s foray into long-form content with Waffle Iron Entertainment. Alex has won every major creative marketing award including an Emmy, seven Cannes Grand Prix Lions, the D&AD Black Pencil, One Show Brand Of The Year, and hundreds more. His work is in the permanent collection of the Museum of Modern Art in NYC.
Mike Cessario, founder of Liquid Death
Mike Cessario is the founder and CEO of Liquid Death, the fastest growing nonalcoholic beverage brand EVER. Mike is hacking the bottled water market, inspired by heavy metal and punk rock culture, and a motto to "murder your thirst." Using 100% recyclable aluminum packaging and zero plastic, Mike’s evil mission is to make health and sustainability fun and disruptive. Since the inception of his brand in 2018, Mike has raised $125 million in funding. Liquid Death products are currently sold in over 29,000 retail locations nationwide, including Whole Foods, 7-Eleven andTarget. From its branding to its marketing, the food and beverage category has never seen anything like Liquid Death.
Melissa Proctor is Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and author of “Ball Girl to CMO.“ She was the subject of a 2021 ESPN profile titled: "The revolutionary path of Hawks CMO Melissa Proctor." She is a brand leader recognized for her creativity, work ethic, and empathy. As CMO of an NBA franchise, Melissa's responsibilities include: day-to-day marketing, team branding, advertising and promotions, managing the internal video production and creative agency Hawks studio, fan experience and game-day production, community outreach and more. Melissa started her career with Turner Broadcasting, serving in senior brand development and strategy positions for Turner Entertainment Networks, Cartoon Network, and Turner Media Group. In 2019, the Caribbean American Arts Foundation awarded Proctor with a Captains of Industry award. She is not only an senior executive but also an artist, mother, author and speaker.
Ricardo Viramontes is Chief Creative Officer at The Springhill Company, the brand and content studio founded by Lebron James and Maverick Carter in 2020. Ricardo’s 20-year path to his current role includes stops at BSSP, Wieden + Kennedy, CAA, B-Reel, Apple and Lyft. His work has earned him awards and accolades at every major advertising show including Cannes, where he won the Film Grand Prix and the first Branded Entertainment Grand Prix. In 2021 Ricardo was named to the Adweek Creative 100.
Makes you want to take risks and push your thinking to that uncomfortable level.
A secret passage to offices of ad geniuses
From the guests to the questions this podcast is a delight. It’s some of the best minds in the industry who you rarely hear from. Or didn’t know you should be hearing from. There’s something to learn and be inspired by in every episode.
Omid latest podcast.
When Omid was five years old, he had such strong voice that I had to call him Redio. That meant to bring his velum down. Mo FarhAng.