46 min

Membership Programs for Humane Businesses The Humane Marketing Show. A podcast for a generation of marketers who care.

    • Marketing

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

We're talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. But today I brought in an expert of this topic, whom I just heard on my friend Leisa Peterson's podcast and loved her 'realness'. So today I bring to you Lisa Princic.

Lisa is the owner of Scaling Deep. Over the last 12 years, she has helped 100’s impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

In this episode, you'll learn about membership programs for humane businesses as well as...
Memberships in 2022 and what people want now (compared to 10 years ago) Difference between a community and a membership? the different types of memberships Pricing of memberships How to get members to stay And much more…
 

Lisa’s Resources
 

Lisa's Website

The Membership Success Blueprint Bootcamp

Connect with Lisa on:
Facebook

LinkedIn

Instagram

Sarah's Resources
Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!
 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Imperfect Transcript of the show
We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hey, Lisa. So good to talk to you today. Thanks. 

Lisa: So great to be here. 

Sarah: Awesome. Yeah, we just recently connected and I love these connections where you're like, oh yeah, I have to have you on the show. And now you get all these pitches in your inbox. You have. So you, you must no, thanks. No, thanks. I just rather reach out to people that I really want to have on.

So when I heard you on Lisa, the other Lisa, a podcast, I'm like, oh yeah, that sounded real authentic. Even though authentic is such a buzzword, but that's what I fel

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

We're talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. But today I brought in an expert of this topic, whom I just heard on my friend Leisa Peterson's podcast and loved her 'realness'. So today I bring to you Lisa Princic.

Lisa is the owner of Scaling Deep. Over the last 12 years, she has helped 100’s impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

In this episode, you'll learn about membership programs for humane businesses as well as...
Memberships in 2022 and what people want now (compared to 10 years ago) Difference between a community and a membership? the different types of memberships Pricing of memberships How to get members to stay And much more…
 

Lisa’s Resources
 

Lisa's Website

The Membership Success Blueprint Bootcamp

Connect with Lisa on:
Facebook

LinkedIn

Instagram

Sarah's Resources
Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!
 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Imperfect Transcript of the show
We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hey, Lisa. So good to talk to you today. Thanks. 

Lisa: So great to be here. 

Sarah: Awesome. Yeah, we just recently connected and I love these connections where you're like, oh yeah, I have to have you on the show. And now you get all these pitches in your inbox. You have. So you, you must no, thanks. No, thanks. I just rather reach out to people that I really want to have on.

So when I heard you on Lisa, the other Lisa, a podcast, I'm like, oh yeah, that sounded real authentic. Even though authentic is such a buzzword, but that's what I fel

46 min