PipeCandy's Merchantry gives listeners a front-row seat to the latest trends in the eCommerce vertical. Join our host, Ashwin Ramasamy, as he gets the best minds in eCommerce to tell it how it really is.
The Great Population Dispersion: Part 2 - A New Kind Of Challenge w/ Vijay Ramachandran
In the second part of our conversation with Vijay Ramachandran, VP of Marketing Strategy and Planning at Pitney Bowes Commerce Services, we dive deeper into the challenges faced by brands as a result of population dispersion and the quickly changing logistics landscape where consumer expectations are higher than ever before.
The Great Population Dispersion: Part 1 - The Coming Delivery Debacle w/ Vijay Ramachandran
In the first part of this special two-part episode with Vijay Ramachandran, VP of Marketing Strategy and Planning at Pitney Bowes Commerce Services, we discuss the inception of Pitney Bowes, the role they played in pandemics a hundred years apart, the increasing population dispersion to middle America, and the challenges faced by brands to satisfy a consumer base that's been replete with choice. Plus a whole lot more!
Repeat Economy: Rethinking the DTC Subscription Stack w/ Leo Strupczewski
Leo Strupczewski, Head of Marketing at Repeat, joins us for a candid conversation about the subscription economy and how they're changing the game by being at the right place, at the right time, with the right message.
Decoding The Creator Economy: The Playbook For Brands w/ Kevin William David
The inaugural episode of Merchantry kicks off with Kevin William David, Co-founder of CreatorStack — an alternative to traditional digital platforms that helps creators turn their passions into a profitable venture in the cloud. Join Ashwin, as he delves into the creator economy, the ever-changing relationship between brands and creators, and the playbook that one should follow to capitalize on this shift.