82 episodes

Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.

MerchantSpring Marketplace Masters MerchantSpring

    • Business
    • 5.0 • 2 Ratings

Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.

    Amazon Vendor | Insights and Tactics to Shift Performance 2024

    Amazon Vendor | Insights and Tactics to Shift Performance 2024

    Join host Paul Sonneveld and panelists Bruno, Martin, Carina, James, and Matt as they share their expertise and tips for thriving as an Amazon vendor in the ever-evolving e-commerce landscape. 

    In this episode of Marketplace Masters, our panel of Amazon vendor experts delves into the key strategies and insights for success in 2024. 

    From discussions on Q1 performance to navigating vendor negotiations and optimizing supply chain efficiency, this episode covers a wide range of topics crucial for vendors on Amazon. 


    Tune in to gain valuable insights and actionable advice for maximizing your success on Amazon Vendor Central.

    • 1 hr 18 min
    Amazon Vendor | Overcoming Amazon's CRaP: Strategies for Vendors to Stay Profitable

    Amazon Vendor | Overcoming Amazon's CRaP: Strategies for Vendors to Stay Profitable

    On this episode of Marketplace Masters, host Paul Sonneveld is joined by Will Haire, founder of BellaVix and CEO of a marketplace marketing agency. 

    They discuss innovative strategies to help vendors maintain profitability and avoid products falling into the "CRaP" category on platforms like Amazon and Walmart. Will shares insights on Amazon's "CRaP policy" and offers valuable tips for vendors to navigate and prevent their products from being affected. 

    Tune in for expert advice on optimizing sales and avoiding pitfalls in the e-commerce marketplace.

    • 33 min
    Agency Best Practice | TikTok for Amazon Success: Unlocking New Avenues for Agency Growth

    Agency Best Practice | TikTok for Amazon Success: Unlocking New Avenues for Agency Growth

    In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of leveraging TikTok to grow clients' brands on Amazon with guest Paul Harvey, the renowned Amazon TikTok expert and founder of Rankster. 

    Paul Harvey shares insights on his journey from working in an aggregator to excelling in boosting Amazon sales through innovative TikTok marketing strategies. 

    Tune in to discover how to effectively combine TikTok and Amazon for business success.

    • 37 min
    Amazon Vendor | Amazon Performance Metrics for FMCG Marketers

    Amazon Vendor | Amazon Performance Metrics for FMCG Marketers

    Today on Marketplace Masters, hosted by Paul Sonneveld and sponsored by MerchantSpring, Alex Karagiannis from Lezzat, an Amazon marketing agency, joins the discussion on marketing metrics in the Amazon vendor landscape. 

    Alex, with extensive experience in e-commerce marketing, sheds light on the disconnect between sales organizations and marketing teams in FMCG and CPG sectors. 

    Tune in to explore the challenges and breakthroughs in the industry with a focus on the importance of marketing for Amazon vendors.

    • 35 min
    Agency Best Practice | How to Shift Client Profits Through Conversion Rate Optimization

    Agency Best Practice | How to Shift Client Profits Through Conversion Rate Optimization

    🚀 Elevate Your Digital Game: Unleash the Power of CRO! 🌐💰

    Join Tim McKenzie, Chief Growth Hacker - Amazon & eCommerce US & EMEA of Dynamix Digital as he delves into the nitty-gritty of Conversion Rate Optimization (CRO) and uncovering strategies to transform your digital game and boost profitability. 📈💰

    🔍 Key Discussion Points:

    ▶Cracking the Conversion Code: Tim will share insights on decoding customer behaviour and optimizing your site for maximum conversions.
     
    ▶User Experience Magic: Discover how enhancing user experience can be a game-changer in boosting your conversion rates.
     
    ▶Testing Tactics: Uncover the latest and greatest A/B testing techniques to refine your strategies for optimal results.
     
    ▶Data-Driven Decisions: Tim will guide us on leveraging data to make informed decisions that directly impact your bottom line.
     
    ▶Q&A Session: Got burning questions about CRO? This is your chance to get them answered by the expert!

    Get ready to revolutionise your digital approach and turn clicks into cash! 💻

    📈 Let's crack the code together and unlock the door to unparalleled profitability. 🌐✨

    • 50 min
    Amazon Vendor | The Power of Data: Elevating Amazon Vendor Performance and Profits

    Amazon Vendor | The Power of Data: Elevating Amazon Vendor Performance and Profits

    Today on Marketplace Masters, we delved into the world of e-commerce with a focus on boosting Amazon vendor channel performance.

    Host Paul Sonneveld was joined by Carina and Rob from eCommerce Nurse, experts in strategic consulting and brand development. They discussed the power of data in transforming vendor performance and profits, offering unique insights and expertise to help brands scale in the digital realm. 

    Tune in to learn how to tackle the challenges faced by brands and agencies in the ever-evolving world of e-commerce.

    • 41 min

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