Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry The Partnership Economy

In this conversation, Michael McNerney, Publisher at Martech Record, talks about sales, advertising, and content creation. Hear about the three big sales and advertising shifts, maintaining consumer trust, Michael’s daily worries, some of the interesting industry developments, and how Covid has contributed to an acceleration in paid services.
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Episode Outline[00:59] Introducing Michael and Martech Record
[06:36] What’s top of Michael’s mind right now?
[10:30] Three big sales and advertising shifts
[14:12] Covid, subscriptions, and consumer trust
[20:01] What keeps Michael up at night?
[23:20] Interesting industry dynamics
[26:31] Michael’s influential people


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