45 episodes

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

The Partnership Economy David A. Yovanno and Todd Crawford

    • Business
    • 5.0 • 32 Ratings

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

    Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

    Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

    Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to this conversation. Kerry and host Todd Crawford discuss understanding consumer behavior in relation to affiliate channels and how Kerry has seen this shift over her career. They also discuss proving the partnership channel’s value to the C-Suite, understanding how consumers interact with affiliate content, and much more! 

    This podcast episode was produced by Quill.

    • 32 min
    The Partnership Economy is Back!

    The Partnership Economy is Back!

    Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5!

    This podcast episode was produced by Quill.

    • 2 min
    Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships

    Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships

    After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creators doing reviews, unboxings and hauls beginning in the early days of the platform. Today, creators and brands are both empowered to monetize this content and drive significant business revenue. Tara and Dave discuss how YouTube Shopping is helping creators and brands create long-term partnerships that move the needle, the power of YouTube as a search engine, and what Tara sees as the future of commerce on the platform. 

    This podcast episode was produced by Quill.

    • 32 min
    Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

    Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

    Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the impact of influencer marketing and understand what impact influencer marketing has on customer acquisition, rather than just measuring brand awareness. He and host Todd Crawford discuss assessing the value of the content holistically by amplifying user-generated content after the campaign launch to maintain momentum and authenticity. They break down this shift, the difference between influencers who move products and those who build awareness, and more.

    We’ll be taking a short break for the holidays. Stay tuned for the S4 finale coming in January 2024. Happy holidays and New Year from Dave, Todd, and the impact.com team!

    This podcast episode was produced by Quill.

    • 28 min
    Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space

    Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space

    Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a consumer is hearing about you, is crucial. She also emphasizes the importance of partnerships to acquire new customers in the beauty space, because the modern beauty consumer is savvy and does their research. Dave and Erin dive into her journey so far, and why Erin believes there is no ‘sales funnel’ but rather a ‘sales pinball machine.’ 

    This podcast episode was produced by Quill.

    • 28 min
    Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

    Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

    Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to understand that affiliate programs should be about much more than coupons and cashback. She and Todd discuss the importance of adding new and diverse partners to your affiliate program, taking affiliate marketing as seriously as you do other top channels, and why creating partnerships shouldn't be one-sided. 

    This podcast episode was produced by Quill.

    • 34 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Jordan Dockendorf ,

An insightful and informative look at partnerships

This podcast is an amazing look into the world of partnerships. Each and every episode let’s you take a look at the diverse landscape that makes up this ecosystem - from brands to talent managers, affiliates, influencers and beyond, there’s always useful information. You may not realize how prevalent partnerships are around you and whether or not you’re in the industry, it’s something you definitely want to keep top of mind!

Jill Spatola ,

Informative, inspiring, and a powerful tool for brands

This podcast gives some really great insight into the future of strategic marketing and why partnerships are so successful. Love listening to the tips and tricks from top industry leaders!

AppFriendly ,

Affiliate for fun

This podcast is a fantastic way to learn about the affiliate market space and hear from leading industry leaders about trends, what works and what keeps them up at night. It is relatable, easy to listen to and fun.

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