21 episodes

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

The Partnership Economy David A. Yovanno and Todd Crawford

    • Business
    • 5.0 • 32 Ratings

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

    Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing

    Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing

    In this episode, Dave sits down with Becca Bahrke, the CEO of Illuminate Social, a growing talent management and brand strategy firm, to discuss all things influencer marketing. Becca shares the story of how she began her career in a traditional media agency, which inspired her to learn more about brand partnerships and ultimately pursue a career in talent management. As someone who is passionate about representing and advocating for content creators, Becca knows the value of successful brand partnerships and stays up to date with all the latest influencer trends. Above all else, she believes in leading with empathy and being a role model for other aspiring female leaders. In this episode, Dave and Becca discuss the inner workings of brand partnerships, the best way to form these partnerships—both from a brand point of view and the creator’s perspective—and actionable insights on the best platforms and content formats. Dave also introduces the show’s first Lightning Round segment, so be sure to stay tuned until the end of the episode. 


    This podcast episode was produced by Quill.

    • 52 min
    Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

    Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

    In this episode, host Todd Crawford sits down with Kendal Clarke, Chief Commerce Officer at VerticalScope. Together, they dive into the work VerticalScope does, its role in the consumer journey, the importance of user generated content and consumer trust—in other words, all things partnership economy. With 10 years of notable experience in corporate development and digital media strategy under her belt, Kendal had plenty of wise words to share during the episode. In her current role as CCO at VerticalScope, she plays a vital part in finding and expanding new revenue streams, as well as handling all things commerce strategy. Kendal’s specialties include a passion for building effective and functional teams, affiliate marketing, negotiation and market strategy, so this episode is full of great insights on all of the above. 


    This podcast episode was produced by Quill.

    • 33 min
    Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level

    Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level

    In this episode, Dave sits down with Brooke Cullison, Senior Acquisition Manager at Liquid IV, the leading brand in the electrolyte and hydration industry. Over the past eight years, Brooke has worked in multiple industries from digital ad tech to wellness and has touched every digital marketing channel. During the episode, Brooke explains her holistic approach to marketing, and why she’s passionate about using digital channels and partnerships to effectively drive customer acquisition and retention at a low cost. Dave and Brooke also discuss how partnerships can accelerate business growth and how to take the next step in diversifying a partnership program. The episode is full of great advice and actionable tips on how to take your partnerships and customer acquisition to the next level.


    This podcast episode was produced by Quill.

    • 31 min
    Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach

    Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach

    In this episode, Todd sits down with Angel Djambazov, Co-founder and Business Development at Lab6 Media. In addition to being a farmer, book collector, and foodie, Angel has spent his professional career in the field of journalism and digital marketing, working as an editor on several newspapers and as the founding Editor-in-Chief of Wyoming Homes and Living Magazine. An entrepreneur at heart, Angel was also on the founding team and served as the CMO for the startup PopShops.com, which was acquired by Rakuten LinkShare in 2013. During their conversation, Todd and Angel discuss the importance of brands fostering personalized relationships with their partners, especially when it comes to catering to the differences between general affiliates and creators. They explain why this is a critical point for brands who are hoping to scale up in the near future.


    This podcast episode was produced by Quill.

    • 33 min
    Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done

    Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done

    In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance of A/B testing, challenges with attracting and retaining talent, and the potential around shoppable commerce.This podcast episode was produced by Quill.

    • 31 min
    Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times

    Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times

    Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Together they discuss how Disney’s streaming platforms exploded in popularity during the pandemic and how smart partnerships helped drive demand. She shares how Disney stayed agile and used creative ways to drive revenue even when many of its business units were negatively impacted by shutdowns. Elisa also shares her thoughts on how due diligence backed by data will become even more important in the partnership economy as big tech continues to disrupt platforms and long-established marketing channels. This podcast episode was produced by Quill.

    • 29 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Jordan Dockendorf ,

An insightful and informative look at partnerships

This podcast is an amazing look into the world of partnerships. Each and every episode let’s you take a look at the diverse landscape that makes up this ecosystem - from brands to talent managers, affiliates, influencers and beyond, there’s always useful information. You may not realize how prevalent partnerships are around you and whether or not you’re in the industry, it’s something you definitely want to keep top of mind!

Jill Spatola ,

Informative, inspiring, and a powerful tool for brands

This podcast gives some really great insight into the future of strategic marketing and why partnerships are so successful. Love listening to the tips and tricks from top industry leaders!

AppFriendly ,

Affiliate for fun

This podcast is a fantastic way to learn about the affiliate market space and hear from leading industry leaders about trends, what works and what keeps them up at night. It is relatable, easy to listen to and fun.

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