50 episodes
The Partnership Economy David A. Yovanno and Todd Crawford
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- Business
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5.0 • 32 Ratings
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Partnership Economy will be back soon with new episodes
The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his team, as well as his partnerships, aligned. Together, Dave and Dan discuss tips to level up within an organization, how to manage a diverse partnership program from affiliates to B2B partners, and where a thriving partnership program sits within a company’s broader marketing mix. Dan also shares the secrets of the live ticketing industry, which can be mystifying to say the least.
This podcast episode was produced by Quill. -
Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from scratch, including managing budgets, strategy, and KPIs. They also take a look at the best ways to work with influencers from a creative perspective, and how non-traditional and B2B brands can empower themselves through influencer marketing.
This podcast episode was produced by Quill. -
Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on all stages of the funnel with your affiliate and influencer partnerships, Jenn’s learnings from working in the D2C space, and the role of partnerships on the path to purchase, especially when it comes to products with higher AOV.
This podcast episode was produced by Quill. -
Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience and how he leveraged his success to become the Creative Director of Aetos Apparel. They also discuss the differences between social platforms, tips for brands and creators looking to build partnerships, and the importance of not seeking virality just for the sake of it.
This podcast episode was produced by Quill. -
Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to this conversation. Kerry and host Todd Crawford discuss understanding consumer behavior in relation to affiliate channels and how Kerry has seen this shift over her career. They also discuss proving the partnership channel’s value to the C-Suite, understanding how consumers interact with affiliate content, and much more!
This podcast episode was produced by Quill.
Customer Reviews
An insightful and informative look at partnerships
This podcast is an amazing look into the world of partnerships. Each and every episode let’s you take a look at the diverse landscape that makes up this ecosystem - from brands to talent managers, affiliates, influencers and beyond, there’s always useful information. You may not realize how prevalent partnerships are around you and whether or not you’re in the industry, it’s something you definitely want to keep top of mind!
Informative, inspiring, and a powerful tool for brands
This podcast gives some really great insight into the future of strategic marketing and why partnerships are so successful. Love listening to the tips and tricks from top industry leaders!
Affiliate for fun
This podcast is a fantastic way to learn about the affiliate market space and hear from leading industry leaders about trends, what works and what keeps them up at night. It is relatable, easy to listen to and fun.