The Daily Coffee Pro Podcast by MAP IT FORWARD MAP IT FORWARD

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

This episode of the series, Mark and Lee discuss the power dynamics between coffee producers and roasters.

Mark shares his personal experiences, revealing the challenges producers face, including dependency on buyers, the impact of social media actions on business relationships, and the precarious nature of selling coffee.

He details the financial strains, including high interest rates for agricultural loans in Peru and the costs associated with coffee production.

The conversation extends to the broader implications of these dynamics on the sustainability of coffee farming, including the effects of market practices on producer wellbeing and the choice of crops.

The episode concludes with considerations for future discussions on the coffee industry's complexities and the encouragement of community support through podcast engagements.

00:00 Intro
00:11 Exploring the Power Dynamics in Coffee Production
02:38 The Realities of Coffee Production and Market Challenges
05:03 Navigating Relationships and Power Imbalances with Buyers
10:29 The Financial Struggles and Decisions of a Coffee Producer
15:09 The Complexities of Coffee Farming and Environmental Considerations
19:39 Closing Thoughts and Looking Ahead

Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today.

Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes.

The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation.

This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market.

00:00 Intro
01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective
03:58 The Complex Reality of Modern Coffee Production
04:47 Navigating Market Demands: The Producer's Dilemma
07:34 The Struggle with Specialty Coffee and Market Trends
12:36 The Challenges of Selling Coffee in Today's Market
15:59 The Emotional Toll of Unsold Coffee
21:20 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:
https://www.instagram.com/fincarosenheim/
https://en.fincarosenheim.com/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.

Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'

Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.

Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.

The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.

00:00 Intro
00:41 Diving Deep into Coffee Pricing Conversations
01:20 The Critical Question: How Much Should Coffee Cost?
02:01 Understanding and Communicating Costs in the Coffee Industry
05:43 The Challenge of Pricing in a Consumer-Driven Market
06:06 Navigating Price Increases and Consumer Expectations
13:10 The Importance of Transparency and Communication
19:55 Concluding Thoughts and Where to Connect

Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.

This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.

The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.

Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.

00:00 Intro
00:38 Become a coffee consultant
01:00 Exploring the Health of the Coffee Supply Chain
02:19 Unpacking the Real Winners in the Coffee Industry
05:29 The Complex World of Coffee Equipment Sales
13:20 Technician Tales: The Unsung Heroes of Coffee Equipment
23:24 Concluding Thoughts and Looking Ahead

Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.

The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.

It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.

The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.

00:00 Intro
00:37 Becoming a Coffee Consultant
01:18 The Critical Conversation: Paying Above the Cost of Production
03:11 Unveiling Industry Secrets: The Predatory Practices Exposed
07:23 The Financial Education Gap: Empowering Growers with Knowledge
08:26 Navigating Discounts and Manipulation: The Grower's Dilemma
10:53 The Bigger Picture: Securing a Sustainable Future for Coffee
12:33 Closing with Dignity: A Message of Support and Solidarity
15:24 Looking Ahead: The Health of Stakeholders in the Supply Chain

Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry.

They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices.

Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model.

They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few.

Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices.

The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production.

00:00 Intro
00:45 Coffee Consultant Workshop
01:24 Deep Dive into Coffee Industry Conversations
04:48 The Broken Coffee Model: A Historical Perspective
04:54 Unveiling the Impact of Colonialism on Coffee
05:56 The Shocking Lack of Colonial Education in the UK
07:55 Defining Colonialism and Its Effects on Coffee
12:44 The Realities of Coffee Business Profitability
16:25 The Race to the Bottom: A Dangerous Business Strategy
20:08 Empowering Producers: Standing Firm on Pricing
21:32 Closing Thoughts and Next Episode Teaser

Connect with Madeleine Longoria Garcia here:
https://www.linkedin.com/in/madeleinelg/
https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops