38 min
Mike Essex: I left SEO for 7 Years Only To Return Stronger (and freelance!) The SEO Freelancer
-
- Entrepreneurship
Get notified when new episodes of TheSEOFreelancer podcast go live
Introducing Mike Essex
Mike Essex is the owner of Devise Marketing offering both SEO and PPC services to his clients.
In today’s podcast, Mike and I talk about his career in the digital marketing space and how he struggled to see a long-term career in SEO/PPC transitioning to a more traditional marketing role. Spoiler: he came back to the digital world!
We further discuss whether individuals can become proficient across multiple digital channels or if it’s best to be laser-focused on one skill set. You might just be surprised as to the direction this conversation goes!
Last but not least, Mike and I talk about mental health and burnout. It’s a topic that I wrote briefly about and we both feel strongly about.
Mike’s Resource Recommendations
* Marketing Meetup
* Ad contrarian
* Million Dollar Consultant
How to connect with Mike Essex
Mike’s personal website mikeessex.com
Mike’s client management course.
Connect with Mike on LinkedIn
Connect with Mike on Twitter
This Months Sponsor: SEORadar.com
We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.
SEORadar puts you back in control of your client’s issues.
Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
Get Started Today with SEORadar at seoradar.com.
If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
Podcast Transcription
Nick LeRoy 00:14
welcome to the SEO Freelancer podcast. I'm your host, Nick Leroy. This month I sit down with Mike SX to talk about his career in SEO, how he started. He took a seven year break, and then he has returned. So specifically, we'll talk about why he took the break. What it was that kind of sparked the interest in coming back to the digital world, and recommendations he has for other people in similar positions. Before we jump into this month's conversation with Mike, let's hear a quick word from our sponsor, Seo radar.com. We all know how many clients end up making changes that are bad for SEO. Without them talking. SEO is first, SEO radar puts you back in control of your clients issues. Whether it's weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google SEO radars alert will help you stay on top of what's changing. get alerts via slack, email or text message. And when that bad alert hits, you'll have full HTML archives and screenshots to easily revert quickly. Get started today with SEO radar at Seo radar.com. Thank you again to our sponsor, and let's jump into this month's episode.
Mike Essex 01:29
Hey, Mike, thanks so much for joining me today. Thanks, Nick. Yeah, thanks for having me on. Just to start off, do you mind giving us a little bit of a brief introduction? Yeah, who are you like you said, you started in kind of in the SEO world? Do you laugh? Give us just a little bit of background of your career? Yeah, no problem. So I'm currently the founder of device marketing. We're a marketing strategy consultancy, but we also do digital marketing. So SEO, PPC and content marketing, and training as well in digital marketing, but also marketing fundamentals to prior to that I've been a bit of an SEO jack of all trades. I've done technical SEO, link building content marketing, you name it, I've pretty much done it. As well as PPC as well, I was lucky to work for an agency where they let me kind of do whatever I wanted to try, which was really good and kind of helped being a more wide rounded marketer as well.
Nick LeRoy 02:24
That's fantastic. It is in
Get notified when new episodes of TheSEOFreelancer podcast go live
Introducing Mike Essex
Mike Essex is the owner of Devise Marketing offering both SEO and PPC services to his clients.
In today’s podcast, Mike and I talk about his career in the digital marketing space and how he struggled to see a long-term career in SEO/PPC transitioning to a more traditional marketing role. Spoiler: he came back to the digital world!
We further discuss whether individuals can become proficient across multiple digital channels or if it’s best to be laser-focused on one skill set. You might just be surprised as to the direction this conversation goes!
Last but not least, Mike and I talk about mental health and burnout. It’s a topic that I wrote briefly about and we both feel strongly about.
Mike’s Resource Recommendations
* Marketing Meetup
* Ad contrarian
* Million Dollar Consultant
How to connect with Mike Essex
Mike’s personal website mikeessex.com
Mike’s client management course.
Connect with Mike on LinkedIn
Connect with Mike on Twitter
This Months Sponsor: SEORadar.com
We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.
SEORadar puts you back in control of your client’s issues.
Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
Get Started Today with SEORadar at seoradar.com.
If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
Podcast Transcription
Nick LeRoy 00:14
welcome to the SEO Freelancer podcast. I'm your host, Nick Leroy. This month I sit down with Mike SX to talk about his career in SEO, how he started. He took a seven year break, and then he has returned. So specifically, we'll talk about why he took the break. What it was that kind of sparked the interest in coming back to the digital world, and recommendations he has for other people in similar positions. Before we jump into this month's conversation with Mike, let's hear a quick word from our sponsor, Seo radar.com. We all know how many clients end up making changes that are bad for SEO. Without them talking. SEO is first, SEO radar puts you back in control of your clients issues. Whether it's weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google SEO radars alert will help you stay on top of what's changing. get alerts via slack, email or text message. And when that bad alert hits, you'll have full HTML archives and screenshots to easily revert quickly. Get started today with SEO radar at Seo radar.com. Thank you again to our sponsor, and let's jump into this month's episode.
Mike Essex 01:29
Hey, Mike, thanks so much for joining me today. Thanks, Nick. Yeah, thanks for having me on. Just to start off, do you mind giving us a little bit of a brief introduction? Yeah, who are you like you said, you started in kind of in the SEO world? Do you laugh? Give us just a little bit of background of your career? Yeah, no problem. So I'm currently the founder of device marketing. We're a marketing strategy consultancy, but we also do digital marketing. So SEO, PPC and content marketing, and training as well in digital marketing, but also marketing fundamentals to prior to that I've been a bit of an SEO jack of all trades. I've done technical SEO, link building content marketing, you name it, I've pretty much done it. As well as PPC as well, I was lucky to work for an agency where they let me kind of do whatever I wanted to try, which was really good and kind of helped being a more wide rounded marketer as well.
Nick LeRoy 02:24
That's fantastic. It is in
38 min