8 episodes

Each month Nick LeRoy interviews a freelance consultant about their experience generating over six figures in annual income.

www.theseofreelancer.com

The SEO Freelancer Nick LeRoy

    • Business
    • 5.0 • 3 Ratings

Each month Nick LeRoy interviews a freelance consultant about their experience generating over six figures in annual income.

www.theseofreelancer.com

    Kristine Schachinger: My freelance client SUED ME!?

    Kristine Schachinger: My freelance client SUED ME!?

    Get notified when any new episodes of TheSEOFreelancer podcast go live
    Introducing Kristine Schachinger
    Kristine Schachinger is a veteran of the SEO industry that has talked at numerous conferences and written for many of the top industry websites.
    In today’s podcast episode, Kristine and I talk about her career starting in front-end dev/design and transitioning into SEO.
    Kristine further shares a story where her freelance client took her to the district court attempting to sue her for $10,000.00. You’ll have to listen to the full episode to hear what happened!
    Kristine’s Resource Recommendations
    * find smart people to network with - ask questions and seek advice!
    How to connect with Kristine Schachinger online
    Connect with Kristine on LinkedIn
    Connect with Kristine on Twitter


    This Months Sponsor: SEOChatter.com
    Do you want to jump into SEO freelancing?But not sure if you’re good enough to make it work?At SEOChatter.com you can get the expert training you need to succeed for free.SEO Chatter is one of the fastest-growing sites in our industry that teaches every aspect of SEO. You'll find hundreds of free guides on keyword research, on-page optimization, link building, and more to help you maximize any website's rankings and traffic.Visit SEOChatter.com to see it for yourself. And click the subscribe button to get your free SEO training gift.
    If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
    Podcast Transcription
    Nick LeRoy  00:14
    welcome to the SEO Freelancer podcast. I'm your host, Nick LeRoy. Today I sit down and talk with Kristine check injure to discuss her freelance SEO journey, as well as a unique situation she was in, in which one of her freelance clients had attempted to sue her for $10,000. She'll discuss this in more detail as well as what her actual out of pocket expenses were at the end. Before we jump into this conversation, let's have a quick note from our sponsor, Seo chatter.com. Do you want to jump into SEO freelancing, but not sure you're good enough to make it work? At Seo chatter.com You can get the extra training you need to succeed for free. SEO Chatter is one of the fastest growing sites in our industry that teaches every aspect of SEO, you'll find hundreds of free guides on keyword research on page optimization, link building, and more to help you maximize your website's rankings and traffic. Visit Seo chatter.com to see for yourself and click subscribe button to get your free SEO Training gift. Go to SEO chatter.com today. Thanks again to our sponsor, Seo chatter.com. And now let's jump into this month's conversation. Hey, Kristine, thanks again for joining me today. Thank you for having me. So for those that don't know, Kristine, she has been in the SEO industry what feels like forever, you know, probably before I had joined, and I've been around forever, as well. But she's spoken at most, if not all of the large conferences, any conferences that she hasn't spoken for, she's probably read articles that you've read. And you know, she's definitely a fan favorite on Twitter and the rest of the social media. So, again, thanks for joining. And Kristine would love for you to just give a quick introduction on top of what I had just shared.
    Kristine Schachinger  02:10
    Sure, that was very nice. I didn't know I was a Twitter fan favorite. I started longer than I care to remember actually, as a front end designer developer, before I got into SEO, and I was working for a company in Vegas, and I was bored with my skill set. So I had read about this SEO thing is like 2004 2005. And we were spending two or 3 million a year on Google clicks for you know, ads, and we weren't doing anything with SEO. So I asked my boss if I could do it. And she said, sure. But this new agency we've been using is doing it right now. But they've made some sort of error. If you can figure out the error, I'll let you do it. And

    • 50 min
    Mike Essex: I left SEO for 7 Years Only To Return Stronger (and freelance!)

    Mike Essex: I left SEO for 7 Years Only To Return Stronger (and freelance!)

    Get notified when new episodes of TheSEOFreelancer podcast go live
    Introducing Mike Essex
    Mike Essex is the owner of Devise Marketing offering both SEO and PPC services to his clients.
    In today’s podcast, Mike and I talk about his career in the digital marketing space and how he struggled to see a long-term career in SEO/PPC transitioning to a more traditional marketing role. Spoiler: he came back to the digital world!
    We further discuss whether individuals can become proficient across multiple digital channels or if it’s best to be laser-focused on one skill set. You might just be surprised as to the direction this conversation goes!
    Last but not least, Mike and I talk about mental health and burnout. It’s a topic that I wrote briefly about and we both feel strongly about.
    Mike’s Resource Recommendations
    * Marketing Meetup
    * Ad contrarian
    * Million Dollar Consultant
    How to connect with Mike Essex
    Mike’s personal website mikeessex.com
    Mike’s client management course.
    Connect with Mike on LinkedIn
    Connect with Mike on Twitter
    This Months Sponsor: SEORadar.com
    We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.  
    SEORadar puts you back in control of your client’s issues.
    Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
    Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
    Get Started Today with SEORadar at seoradar.com.  
    If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
    Podcast Transcription
    Nick LeRoy  00:14
    welcome to the SEO Freelancer podcast. I'm your host, Nick Leroy. This month I sit down with Mike SX to talk about his career in SEO, how he started. He took a seven year break, and then he has returned. So specifically, we'll talk about why he took the break. What it was that kind of sparked the interest in coming back to the digital world, and recommendations he has for other people in similar positions. Before we jump into this month's conversation with Mike, let's hear a quick word from our sponsor, Seo radar.com. We all know how many clients end up making changes that are bad for SEO. Without them talking. SEO is first, SEO radar puts you back in control of your clients issues. Whether it's weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google SEO radars alert will help you stay on top of what's changing. get alerts via slack, email or text message. And when that bad alert hits, you'll have full HTML archives and screenshots to easily revert quickly. Get started today with SEO radar at Seo radar.com. Thank you again to our sponsor, and let's jump into this month's episode.
    Mike Essex  01:29
    Hey, Mike, thanks so much for joining me today. Thanks, Nick. Yeah, thanks for having me on. Just to start off, do you mind giving us a little bit of a brief introduction? Yeah, who are you like you said, you started in kind of in the SEO world? Do you laugh? Give us just a little bit of background of your career? Yeah, no problem. So I'm currently the founder of device marketing. We're a marketing strategy consultancy, but we also do digital marketing. So SEO, PPC and content marketing, and training as well in digital marketing, but also marketing fundamentals to prior to that I've been a bit of an SEO jack of all trades. I've done technical SEO, link building content marketing, you name it, I've pretty much done it. As well as PPC as well, I was lucky to work for an agency where they let me kind of do whatever I wanted to try, which was really good and kind of helped being a more wide rounded marketer as well.
    Nick LeRoy  02:24
    That's fantastic. It is in

    • 38 min
    Kristina Azarenko: What comes next after a freelance SEO career?

    Kristina Azarenko: What comes next after a freelance SEO career?

    Introducing Kristina Azarenko
    Kristina Azarenko is a former freelance SEO turned full-time course creator and trainer.
    In today’s podcast, Kristina and I talk about her career journey starting as a junior SEO making $250 per month in Belarus to moving to Canada and going out on her own freelance.
    Also, do you love or hate the term “freelancer?” Kristina and I have a fantastic conversation about the perceived value when referring to yourself as a “freelancer” vs “consultant.” Let us know in the comments below which side you are on!

    Kristina’s Resource Recommendations
    * The win without pitching manifesto (book)
    * ditching hourly podcast
    * Follow SEO Consultant Aleyda Solis

    How to connect with Kristina Azarenko
    Kristina’s consulting site Marketing Syrup
    Check out Kristina’s courses TechSEO.pro and SEOChallenge.co
    Connect with Kristina on LinkedIn
    Connect with Kristina on Twitter
    This Months Sponsor: SEORadar.com
    We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.  
    SEORadar puts you back in control of your client’s issues.
    Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
    Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
    Get Started Today with SEORadar at seoradar.com.  
    If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
    Podcast Transcription
    Nick LeRoy  00:12
    Welcome to the SEO Freelancer podcast. I'm your host, Nick LeRoy. This month I talk with Kristina Azarenko to discover her journey getting into SEO, moving into freelance SEO, and then making an additional move to becoming a full-time content creator. Before we jump into this month's interview, let's do a quick word from our sponsor, Seo radar.com.
    We all know how many clients end up making changes that are bad for SEO. Without them talking. SEO is first, SEO radar puts you back in control of your client’s issues. Whether it's weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google SEO radars alert will help you stay on top of what's changing. get alerts via slack email or text message. And when that bad alert hits, you'll have full HTML archives and screenshots to easily revert quickly. Get started today with SEO radar at Seo radar.com.
    Thank you again to our sponsor, and let's jump into this month's episode.
    Thank you so much for joining us today, Kristina.
    Kristina Azarenko
    Hey, everyone, thank you so much for inviting me. I'm very excited to be here. Absolutely.
    Nick LeRoy 
    So people may not know Kristina, and I have our kind of that definition of “having a relationship friendship online”. You know, I think we've been following each other for Twitter for quite a while. I know she's been a subscriber to the SEO for lunch. You're offline. We were kind of joking about how I attempted to do some early virtual happy hours when COVID was still thing with the SEO for lunch crew. And, you know, I think that was one of the last times Kristina and I had kind of talked Yeah, online. You know, mine is just kind of our offline, or sorry, you know, Twitter conversations. But again, Kristina, so great to have you on, you know, thank you for your time.
    Kristina Azarenko  02:05
    Yeah, sure.
    Nick LeRoy  02:08
    So, Kristina, just to kick us off here. Can you give us an introduction and a brief description of your background?
    Kristina Azarenko  02:15
    Of course, so, um, again, Hey, everyone, in case you missed the beginning. I'm Kristina, Azarenko. And I guess I used to, I used to introduce myself, I'm an SEO consultant, and you'll learn why I'm confused now. But I see, I'd say that the best t

    • 47 min
    Tom Critchlow: I Left Google To Freelance Full Time!

    Tom Critchlow: I Left Google To Freelance Full Time!

    Introducing Tom Critchlow
    Tom Critchlow is a freelance Strategy Consultant and creator of the very popular courses for SEO professionals at SEOMBA.com
    In today’s podcast, Tom and I talk about his career journey where he started in a support role at an accounting practice. He would later join his brother Will at Distilled and even be hired on at Google. We continue to discuss his reasoning for leaving Google and how he ended up in his current independent consultant role.
    Articles referenced in our discussion:
    * Reflecting on things I failed to get done at Google
    * The Jigsaw of Independence
    * Let’s Talk Revenue Diversification
    Tom’s Resource Recommendations
    * Think Boundless - Paul Millerd
    * The business of expertise - David Baker
    * Million dollar consulting - Alan Weiss
    How to connect with Tom Critchlow
    Tom’s newsletter/courses site
    Connect with Tom on LinkedIn
    Connect with Tom on Twitter
    This Months Sponsor: SEORadar.com
    We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.  
    SEORadar puts you back in control of your client’s issues.
    Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
    Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
    Get Started Today with SEORadar at seoradar.com.  
    If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
    Podcast Transcription

    Nick LeRoy  00:13
    Welcome to the SEO Freelancer podcast. I'm your host, Nick LeRoy. This month I speak with Tom Critchlow SEO and strategy consultant, and also well known for his courses at the SEO MBA. Before we start this month's interview, a quick note from our sponsor, Seo radar.com. We all know how many clients end up making changes that are bad for SEO. Without them talking. SEO is first, SEO radar puts you back in control of your clients issues. Whether it's weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google SEO radars alert will help you stay on top of what's changing. get alerts via slack email or text message. And when that bad alert hits, you'll have full HTML archives and screenshots to easily revert quickly. Get started today with SEO radar at Seo radar.com. Thank you again to our sponsor, and let's jump into this month's episode. So thank you, Tom, for joining us today.
    Tom Critchlow  01:19
    Oh, thanks having me on the show. Tom, just to kick us off. Do you mind giving us a little bit of an introduction? A brief description of your background? Yeah, sure. So I got started in SEO working for my brother will Critchlow who started the distilled who some of you may or may not be familiar with this is back in the UK in 2008, let's say something like that. When I think we were at the right time in the right place, SEO kind of took off. So so we went very quickly from doing SEO for like a local hairdresser and a local restaurant. I remember there was a Castle in Scotland that I was doing SEO for a long time ago. We very quickly went from that to doing enterprise level SEO for high street brands in the UK. I remember we did a big engagement with Amazon, UK, when they were kind of launching into the UK with a dedicated team. And so yeah, it kind of took off from that. So that was where I cut my teeth, both from learning and learning, SEO, and kind of getting into the SEO industry, but also from wedding business, learning how to manage your team, learning how to close client deals, all that kind of stuff. You know, we went from me well, and Duncan, just the three of us running to steal two, I think when I left in 2011, we were I don't know somewhere about 5060 people across London, New York and Seattle

    • 44 min
    Bethan Vincent: I quite my marketing director job and doubled my income freelancing.

    Bethan Vincent: I quite my marketing director job and doubled my income freelancing.

    Introducing Bethan Vincent
    Bethan Vincent is a freelance fractional CMO and owner of marketing strategy consultancy Open Velocity.
    In today’s podcast, we talk with Bethan who left her full-time job and over doubled her earnings as a freelancer. One element that she attributes her success to is her personal brand which we discuss in detail.
    Bethan’s people/resources to follow
    * Jason Bradwell
    * marketoonist.com

    How to connect with Bethan Vincent
    Check out Bethan’s website
    Check out Bethan’s podcast
    Connect with Bethan on LinkedIn
    Connect with Bethan on Twitter
    This Months Sponsor: SEORadar.com
    We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.  
    SEORadar puts you back in control of your client’s issues.
    Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
    Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
    Get Started Today with SEORadar at seoradar.com.  
    If you are a freelancer interested in joining me on a future episode of The SEO Freelancer podcast Please email me directly at nick@nickleroy.com
    Podcast Transcription
    Nick LeRoy  00:14
    Hey, Ben, thank you again so much for joining me today.
    Bethan Vincent  01:42
    My pleasure, Nick, great to be here. Really excited to get kind of stuck in two of my favorite topics, money and personal branding.
    Nick LeRoy  01:50
    It doesn't get much better than that. So just to kick things off, I would love for you just to take a moment to tell us who is Bethan, you know? What is your experience? What are you doing your house freelance life? Give us a little bit of the one on one.
    Bethan Vincent  02:04
    Yeah, sure. So I mean, I've been in marketing, I'm giving my away my age a little bit here, but for about 12 years now. So too long, shall we say, grew my career from you know, go for a marketing assistant marketing manager, marketing director at a software consultancy. And that was my last kind of employee job. And really, during the pandemic, I was kind of thinking like, everyone really, I was reviewing the work, I was doing the impact I was making the work I wanted to be doing. And I also had a bunch of people come to me and say, Hey, we've seen how good you are at your in house job would you come and like help us out? We've got similar challenges. And those two things combined made me think maybe I could go and kind of freelance and be a freelance consultant. And that could be a thing for me. So I left my kind of last full time job in June 2021. So a year ago, actually, now, which is awesome. And yeah, thank you. Yeah, really, really. It's been a great year. It's been it's been challenging, but it's been really, really good. And yeah, kind of grown my consultancy ever since.
    Nick LeRoy  03:08
    That's fantastic. Oh, there's nothing more exciting. And you know, I give you a huge kudos because making the choice to leave the stability during the COVID pandemic, to go freelance is just fantastic, as people have heard before, and I'm probably just echoing now, you know, I was kind of forced into freelancing, I lost my job in COVID. So I have a lot of respect for individuals who made the choice because contrary to what some people might think, I made the choice when that without being pushed a little bit.
    Bethan Vincent  03:45
    But I think the thing is, you know, everyone thinks that pandemics or I mean, I hope we never have another one. But you know, recessions or these kind of market downturns or periods of kind of uncertainty, a bad time to launch a business. But actually, you know what, other people won't be thinking about doing it because there'll be scared off so there'll be less competition. And actually, as a freelancer, you know, a recession is a good opportunity for you b

    • 45 min
    Ryan Darani: I’ve Made £40K/M freelancing full-time and Still Consider Going Back To 9-5!

    Ryan Darani: I’ve Made £40K/M freelancing full-time and Still Consider Going Back To 9-5!

    Introducing Ryan Darani
    Ryan Darani, recovering agency SEO turned freelance SEO joins us today to discuss his career.
    In today’s podcast, we talk with Ryan who has gone from making Individuals that Ryan recommends following:
    * Steve Toth - listen to TheSEOFreelancer interview with Steve
    * Aleyda Solis - Sign up for her weekly SEO newsletter #SEOFOMO
    * Eli Schwartz - read the TheSEOFreelancer interview with Eli
    How to connect with Ryan Darani
    Check out Ryan’s SEO consulting website
    Connect with Ryan on LinkedIn
    Connect with Ryan on Twitter
    This Months Sponsor: SEORadar.com
    We all know how many clients end up making changes that are bad for SEO without them talking to SEO pros first.  
    SEORadar puts you back in control of your client’s issues.
    Whether it’s weird rendering issues that crop up or a content editor that changes titles that have been optimized for Google, SEORadar’s alerts will help you stay on top of what’s changing.
    Get alerts via Slack, Email, or text message. And when that bad alert hits, you’ll have full HTML archives and screenshots to easily revert quickly.
    Get Started Today with SEORadar at seoradar.com.  
    If you are interested in being a future SEO Freelancer podcast guest? Please email me directly at nick@nickleroy.com
    Podcast Transcription
    Nick LeRoy  00:02
    Hey, Ryan, how's it going?
    Ryan Darani  00:32
    Hey, Nick is going good, man. I'm happy to be here. How are you?
    Nick LeRoy  00:35
    Yeah, thank you so much for joining us on The SEO Freelancer very excited to talk to you.
    Ryan Darani  00:41
    I'm really, really excited.
    Nick LeRoy  00:42
    So for everyone listening here this month, we're talking to Ryan Darani. And he is roughly making 40,000 pounds a month freelancing full time. But the twist is, he's still considering going back to nine to five. So I'm super excited to talk to him about this. I want to understand you know, what's going really well, you know, what's not going well? And why somebody who's having so much success would still think it's amazing, you know, to potentially go back to the nine to five world. So, again, Ryan, thanks for joining. Do you mind for the audience here just giving us a little bit of an introduction? Yeah, who are you? What do you do? How long have you been doing SEO?
    Ryan Darani  01:23
    Yeah, sure. So for those of you who don't know me, which is probably everyone, my name is Ryan Darani, I've been doing SEO now for close to 10 years in some description. So I've kind of gone through the mill. So I started off in house at an insurance company some time ago. And then I transitioned into agency life where I started off at kind of like a SEO lead level, working with smaller budgets, smaller companies. And that gradually progressed, and I started to run campaigns for some of the bigger kind of international brands, looking at kind of six figure per month budgets for a couple of years, which kind of gave me the all round perspective behind SEO campaigns and bigger budget campaigns. And for the last two years, I've been well, just short of two years, actually, I've been running my own solo consultancy, and it's been a whirlwind. And I'm really happy to kind of dig into that with you guys today and kind of share my experience with it.
    Nick LeRoy  02:30
    That's super exciting. So I think the one question that everybody loves from this podcast so far is I always ask everybody how they started their career. So I appreciate that you volunteer that in house position, you know, in insurance, but the magical question, if you don't mind sharing, what was your first salary?
    Ryan Darani  02:48
    Or how much first salary? So my first at the Insurance Committee was the insurance company. So it was 32,000 pounds. Okay.
    Nick LeRoy  03:00
    And so just for comparison, people have heard I made $32,000 back about 2008/9. For me, I guess, a couple of years later for you. Yeah. But if we were to assume the, what do they say? Just the comparison between a pound and dollar? You'r

    • 37 min

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