Mind Your Own Marketing Business Mind Your Own Marketing Business

On today's show, Joe welcomes Justin Bieganek, founder and brand advisor of Mercury Creative Group! Justin and Joe dive into Justin's entrepreneurial journey and the spark that ignited his own business. Find out what happened when Justin became his own client and the team walked through their branding process together. Discover what sets Mercury apart in helping organizations uncover and define their unique brand story as Justin shares insights into what makes branding successful and why it isn't always what you think it is. Plus, learn how Mercury has been trailblazing the remote work scene since 2008, proving that distance is no barrier to collaboration and innovation.

This episode of Mind Your Own Marketing Business features Alex Olivero, founder and owner of Curio Digital, a digital agency specializing in Webflow development and design. The conversation explores Alex's career path, his agency's unique offerings, and his predictions for the future of design and development.

On this episode Deborah Carver from The Content Technologist joins Joe to discuss valuable insights for content creators, marketers, and anyone interested in navigating the ever-changing digital landscape. Deborah's passion for websites and measured approach to AI adoption provide a refreshing perspective on the future of online content.

Key takeaways:

Deborah's career path: Starting from building personal websites in high school, Deborah transitioned through publishing, B2B marketing, and SEO before becoming a consultant specializing in website strategy and email marketing.

Website vs. social media: Deborah advocates for websites as a timeless platform for owning your online presence and narrative, compared to the shifting algorithms and ephemeral nature of social media.

Specific search queries: She highlights the increasing sophistication of online searches, with users now employing detailed and specific keywords to find exactly what they need.

AI for content creation: Deborah sees AI as a valuable tool for assisting with tasks like audio/video editing, wireframing, and summarizing content. However, she emphasizes the importance of human oversight and editing to ensure high-quality content and avoid plagiarism.

AI excitement and concerns: Deborah is excited about the potential of AI for data analysis in Excel and code generation, but warns against relying solely on AI-generated content without human review and editing.

Andy Gardner - Corporate Communications in the Healthcare space by Mind Your Own Marketing Business

Tyler Piggott, the founder of Loan for Creative, was interviewed on the Mind Your Own Marketing Business Podcast. He discussed his background, how he grew his agency, and what makes his agency different from others.

In this episode, Joe is joined by Don Berg, President of MaxMedia who shares his path from the film industry, to advertising and landing in the President role at MaxMedia. Don shares his 20+ years of experience sharing stories about how his team continues to drive value for their clients, and how he uses the theory of the untouchable day to remain focused.