19 min
Mission, Purpose, and Moon-Shooting with Vasiliki Petrou, Group CEO of Unilever Prestige Columbia Bizcast
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- Business
Vasiliki Petrou founded and now leads the Unilever Prestige division; this last year has offered that division invaluable knowledge and expertise. In this week’s episode, she reviews some of what she’s learned about her already-strong commitment to running a mission-driven brand portfolio. She discusses the nature of prestige retail marketing; the future of brick and mortar; and her team’s unwavering commitment to purpose, for customers and employees alike. And intriguingly, she talks about the effect of having a creative in the C-suite. Petrou is a Columbia Business School graduate, class of 1993.
Find us on Instagram and Twitter, where we are @columbia_biz. Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts. You can catch up on old episodes in the Bizcast archive.
Vasiliki Petrou founded and now leads the Unilever Prestige division; this last year has offered that division invaluable knowledge and expertise. In this week’s episode, she reviews some of what she’s learned about her already-strong commitment to running a mission-driven brand portfolio. She discusses the nature of prestige retail marketing; the future of brick and mortar; and her team’s unwavering commitment to purpose, for customers and employees alike. And intriguingly, she talks about the effect of having a creative in the C-suite. Petrou is a Columbia Business School graduate, class of 1993.
Find us on Instagram and Twitter, where we are @columbia_biz. Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts. You can catch up on old episodes in the Bizcast archive.
19 min