6 min
MNTN - A performance advertising platform for streaming TV Marketecture: Get Smart. Fast.
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- Marketing
In this conversation with Ari Paparo, CEO Mark Douglas talks about MNTN’s CTV ad buying platform. Formerly known as Steelhouse, the company acquired Ryan Reynolds’ creative and production agency Maximum Effort in 2021 and rebranded to reflect its singular focus on streaming TV. Its clients are typically DTC and direct response advertisers that are very active on social media and seeking to expand their customer acquisition efforts.
In this conversation with Ari Paparo, CEO Mark Douglas talks about MNTN’s CTV ad buying platform. Formerly known as Steelhouse, the company acquired Ryan Reynolds’ creative and production agency Maximum Effort in 2021 and rebranded to reflect its singular focus on streaming TV. Its clients are typically DTC and direct response advertisers that are very active on social media and seeking to expand their customer acquisition efforts.
6 min