Beauty 4.0 by CosmeticsDesign-Europe William Reed Ltd

The US beauty market could potentially be fertile ground for Asian cosmetic brands which are valued for their efficacy, innovation, and unique approaches to beauty.

Beauty major Coty says it recognises the vast potential to create fragranced products that can enhance various aspects of consumers' lives beyond traditional perfumes and colognes, says a top executive.

The advancement of technology will drive personalisation to offer beauty products tailored right down to a ‘daily or weekly basis’, says the VP of a personalised beauty brand.

According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces with skincare extraordinaire Neutrogena to develop Skin 360 SkinStacks.

Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.

The overreliance on recycling is the chief piece of green misinformation in the beauty industry, which has to move faster towards a circular model, says the founder and CEO of Emma Lewisham.