20 min
Mobile Pixels Shares Secrets Behind Repeat $1M Kickstarter Campaigns Art of the Kickstart
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- Business
In this episode of Art of the Kickstart, we spoke with Jack Yao, Co-Founder of Mobile Pixels and creator of Geminos. A repeat interviewee on Art of the Kickstart, Jack is also a repeat million-dollar campaign creator on Kickstarter. Jack and the rest of the Mobile Pixels team are now on their fifth campaign: Geminos. Geminos is a dual-screen desktop monitor that fully funded in 36 minutes and has raised almost $2 million with the help of over 2,000 backers. Listen to learn the lessons Jack learned on his creator journey and his tips for success.
Short on time? Here's what we talked about.
Personal experiences drive the ideas behind Mobile Pixels products, and Geminos is no different. It came from working in a small office and wanting to maximize space and productivity.
90% of Geminos campaign backers are repeat backers from previous projects. How did Mobile Pixels create such a loyal following?
The pandemic threw a curve ball for many businesses’ manufacturing and supply chain plans, but Jack emphasizes the importance of transparency with backers about hurdles encountered in the production process.
Jack shares the three important aspects of launching an idea: research, feedback and adjustments.
Larger companies like Lenovo and ASUS dominate the desktop industry, but Mobile Pixels used its pre-launch campaign for the confidence it needed to continue the project.
Links
Geminos Kickstarter Campaign
Mobile Pixels
Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years.
Roy Morejon:
Each week, I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the hype squad. Now let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today,
In this episode of Art of the Kickstart, we spoke with Jack Yao, Co-Founder of Mobile Pixels and creator of Geminos. A repeat interviewee on Art of the Kickstart, Jack is also a repeat million-dollar campaign creator on Kickstarter. Jack and the rest of the Mobile Pixels team are now on their fifth campaign: Geminos. Geminos is a dual-screen desktop monitor that fully funded in 36 minutes and has raised almost $2 million with the help of over 2,000 backers. Listen to learn the lessons Jack learned on his creator journey and his tips for success.
Short on time? Here's what we talked about.
Personal experiences drive the ideas behind Mobile Pixels products, and Geminos is no different. It came from working in a small office and wanting to maximize space and productivity.
90% of Geminos campaign backers are repeat backers from previous projects. How did Mobile Pixels create such a loyal following?
The pandemic threw a curve ball for many businesses’ manufacturing and supply chain plans, but Jack emphasizes the importance of transparency with backers about hurdles encountered in the production process.
Jack shares the three important aspects of launching an idea: research, feedback and adjustments.
Larger companies like Lenovo and ASUS dominate the desktop industry, but Mobile Pixels used its pre-launch campaign for the confidence it needed to continue the project.
Links
Geminos Kickstarter Campaign
Mobile Pixels
Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years.
Roy Morejon:
Each week, I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the hype squad. Now let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today,
20 min