5 episodes

The first goal for Modern Marketers in today’s manufacturing environment is to make sure their products stay top of mind.

If you are looking for marketing industry knowledge you are in the right place - this podcast will help you overcome your marketing and sales challenges.

I’m Sannah Vinding and in this podcast, we will take a deep dive and explore how to succeed in the electronics manufacturing industry.

Modern Marketing for Manufacturing with Sannah Vinding Sannah Vinding

    • Business
    • 5.0 • 3 Ratings

The first goal for Modern Marketers in today’s manufacturing environment is to make sure their products stay top of mind.

If you are looking for marketing industry knowledge you are in the right place - this podcast will help you overcome your marketing and sales challenges.

I’m Sannah Vinding and in this podcast, we will take a deep dive and explore how to succeed in the electronics manufacturing industry.

    E05, Why Manufacturing Reps Need To Be Prepared With Digital Tools (Tim Paulus, President at EI Sales)

    E05, Why Manufacturing Reps Need To Be Prepared With Digital Tools (Tim Paulus, President at EI Sales)

    As manufacturing representatives, you need to be prepared with all the tools needed to succeed. You need to be able to communicate effectively with your customers and prospects, and you need to be able to manage your time efficiently.

    In today’s fast-paced environment, there is never enough time to accomplish everything. That’s why it’s important to prioritize what needs to be done and delegate tasks accordingly. As a manufacturer representative, you need to be ready to take on any task that comes your way. Whether it’s answering customer service inquiries, responding to emails, or managing inventory, you need to be equipped with the right tools to help you complete each job quickly and accurately.

    I invited Tim Paulus and asked him to share some insights into his business and how manufacturing reps need to be prepared with digital tools.

    • 29 min
    E04, Collaboration across the full value chain (Andrew Schwarz, Regional Sales Manager at SupplyFrame).

    E04, Collaboration across the full value chain (Andrew Schwarz, Regional Sales Manager at SupplyFrame).

    Collaboration between manufacturers and distributors will be key to the success of the industry.

    The manufacturer and distributor of the future will be collaborators. The new normal will be far more technology-driven than it is today. In fact, distributors are already collaborating with suppliers on new products and services that they can offer their customers. This trend will only accelerate as the market becomes increasingly competitive. As we have seen in recent years, there is no shortage of ideas.

    I invited Andrew Schwarz to talk about his company and how collaboration across the full value chain is key to the success of the industry.

    • 22 min
    E03, Why manufacturers need to focus on their digital marketing strategy (Bridget Kane-Ferrigan, Marketing Strategist at Fair Rite Products Corp.)

    E03, Why manufacturers need to focus on their digital marketing strategy (Bridget Kane-Ferrigan, Marketing Strategist at Fair Rite Products Corp.)

    Digital marketing strategies for manufacturing companies are different from those in other industries. Manufacturers must understand that consumers aren’t buying products like they did 10 years ago. Instead, they're purchasing experiences. In addition, manufacturers need to focus not only on what their products do but why they should buy them. This means that manufacturers will need to create content that educates their target audience about the benefits of their products.

    I invited Bridget Kane-Ferrigan to talk about her company and what they're working on with their marketing efforts.

    Today’s manufacturers need to compete in today’s marketplace in order to survive. That means they must adopt new technologies, processes, and strategies to remain competitive. One area where manufacturers need to focus their attention is digital marketing.

    Digital marketing is an umbrella term for all the ways businesses communicate with customers through various digital platforms. Digital marketing includes internet marketing, mobile marketing, social media marketing, search engine optimization, email marketing, web analytics, conversion rate optimization, display advertising, and many others. These days, digital marketing is also referred to as inbound marketing because marketing professionals often focus on creating relevant content that draws readers/viewers/listeners to a company’s website. As a result, companies attract potential clients not only through advertisements but also by communicating information about themselves, their products and services, and their brand.

    Key takeaways:
    Social media is amazing in general. It reaches people outside of the 9 to 5 workday.
    The use of digital marketing tools makes your company accessible all the time - get automated.
    Marketing is the only thing that you have to learn unlearn and then relearn.

    Marketers need to understand what their customers really need to succeed. To do this, they need to get inside their customer's heads. They must think about their customers' needs from a different perspective. They need to understand why customers buy products and services. They also need to know if there are any barriers preventing them from buying. Finally, they need to identify what their customers want, not just what they say they want.

    Marketers must navigate an increasingly complex landscape. As companies become more global, there are new challenges to consider when communicating across cultures, time zones, and language barriers. Marketing strategies need to adapt to customers' changing expectations and preferences. Manufacturers need to keep pace with technological advances while still maintaining a strong brand identity

    Digital strategies can help manufacturers build brand loyalty by providing personalized shopping experiences and increasing sales conversions.

    You can reach Bridget on LinkedIn:
    https://www.linkedin.com/in/bridget-kane-ferrigan-29b4b358/
    Find out more about Fair Rite Products Corp.
    https://www.fair-rite.com/

    For more content like this, subscribe to Mind The Innovation, Modern Marketing for Manufacturing on Apple or Spotify, or wherever you like to listen.

    You can find Sannah on LinkedIn:
    https://www.linkedin.com/in/sannahvinding/

    or visit this website:
    https://sannahvinding.com
    or
    https://mindtheinnovation.com

    Thanks for Listening!
    Sannah

    #sannahvinding #marketing #manufacturing #B2Bmanufacturing #digitalstrategy #contentstrategy #channelmarketing #contentstrategy #b2bmarketing #manufacturingrep #electronicsmanufacturing #electronicsindustry #manufacturingmarketing #manufacturing #digitalmarketing

    • 27 min
    E02, How to Humanize your brand as a manufacturer representative (Rob Brunson, Sales Representative at Wallace Electronic Sales)

    E02, How to Humanize your brand as a manufacturer representative (Rob Brunson, Sales Representative at Wallace Electronic Sales)

    Humanizing your brand means changing your focus away from your product and services, toward your customers.
    Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive.

    I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they're working on with their marketing efforts.

    Key takeaways:
    Engineers are going to reach out to you when they need you. And that's just the bottom line.
    Brands need to humanize themselves to attract customers.
    Write better emails. Make it a point to write them well. Be concise.

    You can reach Rob on LinkedIn:
    https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/
    .
    Rob's YouTube Channel: https://www.youtube.com/channel/UCo9XzB5JqV603nZbdKZnl0Q

    Find out more about Wallace
    https://www.linkedin.com/company/wallace-electronic-sales/

    For more content like this, subscribe to Mind The Innovation, Modern Marketing for Manufacturing on Apple or Spotify, or wherever you like to listen.

    You can find Sannah on LinkedIn:
    https://www.linkedin.com/in/sannahvinding/

    or visit this website:
    https://sannahvinding.com
    or
    https://mindtheinnovation.com

    Thanks for Listening!
    Sannah

    #sannahvinding #marketing #manufacturing #B2Bmanufacturing #digitalstrategy #contentstrategy #channelmarketing #contentstrategy #b2bmarketing #manufacturingrep #electronicsmanufacturing #electronicsindustry

    • 39 min
    E01, How to Succeed with Marketing as a Manufacturer Rep (Cameron English, President/CEO at English Technical Sales)

    E01, How to Succeed with Marketing as a Manufacturer Rep (Cameron English, President/CEO at English Technical Sales)

    "I want to be one of the companies that learn from the experience and don't just react. So we're trying to get ahead of that curve. And whatever reality comes our way, we want to show our suppliers that we are productive." Cameron English.

    I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they're working on with their marketing efforts.

    You can reach Cameron on LinkedIn:
    https://www.linkedin.com/in/cameron-english-93b6333/

    Find out more about English Technical Sales:
    https://www.linkedin.com/company/english-technical-sales/

    For more content like this, subscribe to Mind The Innovation, Modern Marketing for Manufacturing on Apple or Spotify, or wherever you like to listen.

    You can find Sannah on LinkedIn:
    https://www.linkedin.com/in/sannahvinding/

    or visit this website:
    https://sannahvinding.com
    or
    https://mindtheinnovation.com

    Thanks for Listening!

    • 33 min

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