33 min
More publishers license content to AI, marketers are "going direct" again, and election subscription bumps The Toolkits Show
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- Business
In this episode: Publishers are deciding whether to license or sue when it comes to dealing with large AI companies; marketers are attempting to "go direct" to their audiences again; news publishers hope a busy election year will boost subscriber retention; and Starbucks drops its chief marketing officer role.
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com.
In this episode: Publishers are deciding whether to license or sue when it comes to dealing with large AI companies; marketers are attempting to "go direct" to their audiences again; news publishers hope a busy election year will boost subscriber retention; and Starbucks drops its chief marketing officer role.
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com.
33 min