Mostly Marketing with Matt Wilson Matt Wilson

In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the crucial reminder that customers always have a choice. Even seemingly minor oversights can lead customers to consider taking their business elsewhere. 

The episode may serve as a reminder for businesses to continuously strive for excellence in customer service to foster lasting relationships and loyalty. 



Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

In the latest episode of Mostly Marketing with Matt Wilson, listeners join John Costanza, a Programmatic Specialist at SilverBack Advertising, as he immerses himself "In Market" for a new vehicle. By actively participating in the car-buying process, John aims to uncover friction points and gain firsthand insights into consumer experiences. Alongside this journey, he meticulously measures the various types of advertising and media encountered, leveraging his expertise to dissect their effectiveness. This hands-on approach not only enriches John's understanding of the customer journey but also provides invaluable data to inform advertising strategies for SilverBack Advertising's clients.

As John navigates the complexities of purchasing a new vehicle, his unique vantage point as a Programmatic Specialist offers listeners a rare glimpse into the advertising strategies permeating the automotive industry. By scrutinizing the ads and media encountered during his quest, John is poised to identify the most impactful approaches for reaching and influencing potential car buyers. Through this immersive exploration, John not only uncovers the challenges faced by consumers but also underscores the importance of data-driven insights in shaping effective marketing campaigns.



 

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

Ever had someone schedule a meeting and then not show up? In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with with this.

Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting you to drop everything for them. But is that really asking too much? 🤔

Let's respect each other's time like it's our own precious resource. After all, time is something we can never get back, so let's make every second count! ⏳



Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to-in-store transitions. Dave also touches on maximizing third-party leads efficiently and adapting to changes in the industry for effective results. Most importantly, prioritize effectiveness over busyness. 

In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles.  

We dig into a responsible approach to AI across industries, focusing on maximizing human flourishing while balancing risks and rewards. The discussion highlights the importance of actively engaging with AI systems to understand and mitigate potential risks.  

What potential future impacts does AI hold for the marketing industry? 

Our insightful conversation will prompt listeners to consider the broader implications of AI and advocate for responsible AI practices. 

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

 

Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL. 

We'll chat about the close collaboration between marketers and AI.  

Can AI replace people? 

We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI technologies like data analysis and personalization can tackle marketing challenges. Plus, we'll share examples of how AI enhances human creativity and storytelling. 

Don't miss out on this insightful conversation!

 

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.