Movers & Shakers, a Podcast by Porch Group Media Porch Group Media

Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe. In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today’s marketplace.Key Topics:How to put the customer at the center of your marketing strategiesHow to leverage data-driven insight...

In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster. Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency.Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video mar...

The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.In this podcast, you’ll discover:Key trends in American relocation and migration patternsFactors influencing ...

In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, impr...

The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.Key TopicsKey challenges in the P&C insurance market today and their impact on profitability and competitivenessHow property data can provide valuable insights to insurers, enabling better risk ass...

In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints. In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.Key TopicsLearn how to implement an “all-party data” strategyGet dat...