18 min
Moving Beyond Virality + Short Term Success (You have to show up) The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
Get ready to embrace your uniqueness, because in this episode, a content marketing expert spills the ironic beans that entrepreneurs must show up authentically and use their unique voice to build a sustainable business that transcends the fleeting success of “viral” content.
“You have to make sure that you’re using content as a filter. Good content will turn off more people than it turns on. It’s a filter. It is a freaking obstacle course for the people who don’t get you. But your people will get it, and the rest will move on so you can serve your people better.”
Here’s what I cover:
* Why content marketing? There are a LOT of other tactics other there, right?
* What are the steps to organizing a long-term content marketing strategy that sets you up for sustainable success?
* Master the art of using content as a filter to attract the right customers while repelling the not-so-great ones.
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:32] The viral content type of content rarely leads to business success. Content marketing isn’t a short game; it’s a slow burn.
[00:01:28] Beyonce now has more Grammys than anyone else. But she still hasn’t ever won best record of the year.
[00:03:45] There are three steps to organizing a long-term content marketing strategy.
[00:05:01] Content marketing helps you stand out from your competition. It allows you to establish your unique voice and share your story with a wider audience.
[00:07:45] Being on social media is going to be part of a visibility strategy.
[00:10:18] The reality of a course business is you have to keep growing your audience to continue serving more people. Your marketing plan has to make allowances for losing audience members.
[00:13:47] Content marketing takes time.
Moving Beyond Virality + Short-Term Success: You Have To Show Up
Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only didn’t result in a single lead, it actually detracted from my marketing message. Your marketing efforts have to consider the long-term impact of your content if you want to set yourself up for long-term success.
Get ready to embrace your uniqueness, because in this episode, a content marketing expert spills the ironic beans that entrepreneurs must show up authentically and use their unique voice to build a sustainable business that transcends the fleeting success of “viral” content.
“You have to make sure that you’re using content as a filter. Good content will turn off more people than it turns on. It’s a filter. It is a freaking obstacle course for the people who don’t get you. But your people will get it, and the rest will move on so you can serve your people better.”
Here’s what I cover:
* Why content marketing? There are a LOT of other tactics other there, right?
* What are the steps to organizing a long-term content marketing strategy that sets you up for sustainable success?
* Master the art of using content as a filter to attract the right customers while repelling the not-so-great ones.
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:32] The viral content type of content rarely leads to business success. Content marketing isn’t a short game; it’s a slow burn.
[00:01:28] Beyonce now has more Grammys than anyone else. But she still hasn’t ever won best record of the year.
[00:03:45] There are three steps to organizing a long-term content marketing strategy.
[00:05:01] Content marketing helps you stand out from your competition. It allows you to establish your unique voice and share your story with a wider audience.
[00:07:45] Being on social media is going to be part of a visibility strategy.
[00:10:18] The reality of a course business is you have to keep growing your audience to continue serving more people. Your marketing plan has to make allowances for losing audience members.
[00:13:47] Content marketing takes time.
Moving Beyond Virality + Short-Term Success: You Have To Show Up
Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only didn’t result in a single lead, it actually detracted from my marketing message. Your marketing efforts have to consider the long-term impact of your content if you want to set yourself up for long-term success.
18 min