419 episodes

Each week, John Casmon speaks with real estate pros and marketing specialists to provide useful tips for multifamily investing. Listen and learn insights for market research, finding deals, attracting capital, and growing your portfolio.

Multifamily Insights John Casmon

    • Business
    • 5.0 • 227 Ratings

Each week, John Casmon speaks with real estate pros and marketing specialists to provide useful tips for multifamily investing. Listen and learn insights for market research, finding deals, attracting capital, and growing your portfolio.

    17 Years in Single-Family Before Scaling to Multifamily with Simon Castillo, Ep. 412

    17 Years in Single-Family Before Scaling to Multifamily with Simon Castillo, Ep. 412

    Simon Castillo is a real estate investor & business development executive from San Antonio, TX. Simon began investing in real estate in 2004 and is currently invested in more than $22 million of single family and multifamily assets. Simon’s experience includes providing safe, stable returns for investors, real estate development, value add investing and investing for long term cash flow.
    Simon is the Principal and Founder of SAS Texas Capital, a real estate firm focused on raising capital for the acquisition of value add, class B & C multifamily properties. SAS Texas Capital currently has interest in over 220 units in San Antonio, Texas. 

    We talked to Simon about his transition from being a single family investor to investing in multifamily, how networking and posting on social media helped his growth, and the importance of mindset.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 04:12] Opening Segment 
    Simon talks about his background. How he invested in the single family space for 17 years and why he switched to multifamily; How investing in multifamily opened up opportunities; [04:12 – 14:09] Single Family to Multifamily
    What made him transition from passively investing to actively investing. How having a conversation with someone changed his whole approach to investing; The things Simon was trying to achieve by investing as an LP that he was missing with his single family portfolio. He talks about his first LP experience; [14:09 – 34:53] Multifamily - A Team Sport
    He talks about his transition to being a general partner. How joining a mastermind broadened his perspective; The hardest part of transitioning into being a general partner; Residential vs Commercial What Simon did to improve his capital raising skills. The importance of networking and posting on social media 
     [23:40 – 29:29] Round of Insights
    Apparent Failure:
    His first capital raise
     
    Digital Resource:
    Buffer App
     
    Most Recommended Book:
    Essentialism
     
    Daily Habit:
    Gettin up early
     
    #1 Insight for Multifamily Investing
    Celebrate your small wins
     
    Best Place to Grab a Bite in San Antonio: 
    Paloma Blanca
     
    Contact Simon:
    To learn more go to his website. 
     
    Tweetable Quotes:
    “Sometimes it takes failing at something in order for you to really focus on it.”  - Simon Castillo
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 34 min
    How to Make Funny Videos for Serious Results with Joseph Wilkins, Ep. 411

    How to Make Funny Videos for Serious Results with Joseph Wilkins, Ep. 411

    Joseph Wilkins founded the marketing agency ProCreative around 20 years ago, and from that grew FunnySalesVideos.com, where he and his team create refreshingly entertaining sales videos that turn to view into buying.  
    His campaigns are extremely successful and he has previously worked with the likes of Google, McDonald's, and Linked In (among others).  Now he's looking to share his ideas and success stories with other marketing fanatics and budding business owners.   
     
    We talked to Joseph about his creative journey and how adding humour to your content can be a huge help in your success.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 05:32] Opening Segment 
    Joseph talks about his background. He talks about how he grew up with the creative bug. How he launched funnysalesvideos.com; [05:14 – 15:14] Eight Steps
    He talks about their process of producing their videos. Eight steps of creating a great video Why you should find comedy writers; How an iphone can be a tremendous help; The importance of testing your videos. [15:14 – 23:40] Why Humorous Videos
    Joseph talks about when you should add funny videos to your repertoire The importance of speaking in the language of your audience. How you should approach content creation. How you can download Joseph’s e-book  
     [23:40 – 29:29] Round of Insights
    Apparent Failure:
    Putting all of his eggs in one basket.
     
    Digital Resource:
    Harmon Brothers University
     
    Most Recommended Book:
    From Poop to Gold
     
    Daily Habit:
    Exercising and reading the bible 
     
    #1 Insight for Making Good and Funny Videos
    Become a creator of consumption.
     
    Best Place to Grab a Bite in Utah: 
    Indian Food
     
    Contact Joseph:
    To learn more go to his website. Click here to download his ebook and click here to get a free brainstorm session with Joseph.
     
    Tweetable Quotes:
    “Whatever you are doing right now; you can elevate it and make it better by adding humor.”  - Joseph Wilkins
    “99% of the companies can benefit from humor.”  - Joseph Wilkins
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 29 min
    From Laid Off to $50 Million in Apartments with Sonya Rocvil, Ep. 410

    From Laid Off to $50 Million in Apartments with Sonya Rocvil, Ep. 410

    Sonya Rocvil is the Principal and Founder of Bedrock Real Estate Investors, a privately-owned real estate company, specializing in the acquisitions and asset management of multifamily apartments in the United States. She has syndicated and operated multifamily deals totaling 422 units and valued at over $21.5m. She has also been an equity partner for multifamily investments totaling 438 units and valued at $28.7m. 
    Sonya began her career as an auditor and later transitioned to finance at a Fortune 500 Company. Her depth of knowledge in business analytics and strategic implementations has made her successful in acquiring and operating multifamily properties. 

    We talked to Sonya about her transition into real estate, the importance of property managers, finding the right partners for investing, and what to look for in a market.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 05:14] Opening Segment 
    Sonya talks about her background. She talks about the things that led her to the multifamily path; How she took getting laid off and how her journey started transitioning into real estate [05:14 – 14:40] The Big Transition
    She talks about some of the concerns she had as she transitioned. Why you need to find ways to accumulate assets. She talks about her first deal and the story behind it. How her education and knowledge helped her in her first deal. How she was uncomfortable raising money at first; How she came to realize that raising money was actually giving people opportunity. [14:40 – 27:23] The Right Place to Invest
    The importance of networking. Who would be the right person as an investor; How she found someone that she could trust in as a  How she pivoted investing in a community filled with refugees; How they find deals; Why she started investing in Birmingham  Key metrics to look at when investing;
     [27:23 – 31:37] Round of Insights
    Apparent Failure:
    Having to walk away from a deal because of the insurance cost being more than they had thought.
     
    Digital Resource:
    monday.com
     
    Most Recommended Book:
    Cashflow Quadrant
     
    Daily Habit:
    Having a checklist
     
    #1 Insight for Being a Multifamily Investor:
    Don’t do it alone.
     
    Best Place to Grab a Bite in Brooklyn:
    Peaches
     
    Contact Sonya:
    To learn more go to her website.
     
    Tweetable Quotes:
    “There is nothing that’s ever really certain. You are really in charge of that, so you have to have faith.”  - Sonya Rocvil
    "We couldn't pass along our degrees or licenses, so we wanted assets we could pass along to our kids." - Sonya Rocvil
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 31 min
    How to Get a 60x Increase on Lease Conversions with Jacob Carter, Ep. 409

    How to Get a 60x Increase on Lease Conversions with Jacob Carter, Ep. 409

    Jacob Carter has a background in software and product development of B2B Marketing Technologies. He spent the first decade of his career building platforms and tools to automate and facilitate effective marketing for businesses. It was his personal experience as a renter that led him to create Nurture Boss to help solve some of the pain points he consistently experienced. Once diving in head first into the multifamily industry and learning more about what it is like to work onsite, the need for effective solutions became more clear. Being obsessed with the problems you solve, not the solutions you've built, continues to drive Jacob to build better solutions for multifamily operators and investors everywhere!

    We talked to Jacob about his app Nurture Boss and how it can help you convert leads into leases, and with communication!

    Announcement: Get Your Ticket for MFINCON and Save $200 using Promo Code: CASMON
     
    [00:01 – 03:22] Opening Segment 
    Jacob talks about his background. He talks about how he got started with Nurture Boss; [03:22 – 19:05] Nurture Boss
    Jacob talks about the challenges he faced as a renter which led him to create Nurture Boss. What Nurture Boss actually does; He talks about some of the results that Nurture Boss can deliver; How Nurture Boss has a 60x conversion increase; Hyper personalization on Nurture Boss; He talks about how the conversion process of leads into leases; Who Nurture Boss is for; [19:05 – 23:41] Passive Investing
    How Nurture Boss helps property managers; Jacob shares how the platform helps prospects self serve; Automating communication in multifamily; What’s next for Jacob;

    Announcement: Download Our Sample Deal and Join Our Mailing List
     
     [23:41 – 29:04] Round of Insights
    Apparent Failure:
    The failed communication with renters while building the app.
     
    Digital Resource:
    Lead to Lease Life Cycle assessments
     
    Most Recommended Book:
    Radical Candor
     
    Daily Habit:
    Discipline
     
    #1 Insight for Being an Effective Communicator
    Have a brand, and take it seriously.
     
    Best Place to Grab a Bite in Arizona: 
    Chelsea’s Kitchen
     
    Contact Jacob:
    To learn more about Nurture Boss go to his website.
     
    Tweetable Quotes:
    “Have a brand - love it, live it, and take it seriously.”  - Jacob Carter
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 29 min
    The 4 Pillars of Wealth Generation with Whitney Elkins-Hutten, Ep. 408

    The 4 Pillars of Wealth Generation with Whitney Elkins-Hutten, Ep. 408

    Whitney Elkins-Hutten is the Director of Investor Education at PassiveInvesting.com. She is a partner in $700MM of real estate including over 5k residential units, and more than 1400 self-storage units across eight states. She also has experience flipping $3 million dollars worth of residential real estate.

    We talked to Whitney about the four pillars of wealth generation and passive investing.
     
    Announcement: Get Your Ticket for MFINCON and Save $200 using Promo Code: CASMON
     
    [00:01 – 07:30] Opening Segment 
    Whitney talks about her background. She talks about how she got her title and what she does; She talks about how she got into real estate; The things that led Whitney to educate herself. How she started investing in both the active and passive side. [07:30 – 18:41] Four Main Pillars of Wealth Generation
    Some key lessons for investors; Four main pillars of wealth generation;  The importance of understanding the different ways real estate can be a value; Some of the things you should do before quitting your professional career to start investing; [18:41 – 30:58] Passive Investing
    Some of the challenges that typical investors face and how Whitney helps them navigate; The reasons why you should start investing passively and why you shouldn’t; Some lessons learned through passive investing. How passive investing can give you the time you need;  
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
     [30:58 – 36:12] Round of Insights
    Apparent Failure:
    Not removing herself from the equation in property management.
     
    Digital Resource:
    Stessa
     
    Most Recommended Book:
    The One Thing
     
    Daily Habit:
    Exercising 
     
    #1 Insight for Commercial Real Estate
    The four pillars of wealth generation
     
    Best Place to Grab a Bite in Colorado: 
    McDevitt Tacos
     
    Contact Whitney:
    To learn more about Whitney go to her website.
     
    Tweetable Quotes:
    “If you go right to the end milestone, you may not get started”  - Whitney Elkins Hutten
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 36 min
    How to Stand Out with Agents with Darren Krakowiak, Ep. 407

    How to Stand Out with Agents with Darren Krakowiak, Ep. 407

    Darren Krakowiak has 20 years of commercial real estate experience racked up at firms like CBRE and JLL in Australia and Korea. He has been a country head responsible for 300 employees, a top-1% agent representing office tenants, and a thought leader in research.
    After more than a decade in Asia as an ex-pat, he returned to Melbourne and founded CRE Success to help commercial real estate firms develop their people and grow their revenue. His firm provides speaking, training, and leadership coaching in Asia Pacific and North America.
    Darren also equips commercial real estate professionals with client attraction and retention systems to save time, earn more and be top performers in their market. 

    We talked to Darren about his experiences abroad, why he is educating commercial real estate leaders, his approach to education, and investor-broker relationships.
     
    Announcement: Get Your Ticket for MFINCON and Save $200 using Promo Code: CASMON
     
    [00:01 – 04:37] Opening Segment 
    Darren talks about his background. How he started helping commercial real estate leaders; He talks about what he does to help commercial real estate leaders; [04:37 – 19:28] A Good Commercial Real Estate Leader
    He talks about which areas of commercial real estate he helps leaders with; He talks about the scope of what he does in training leaders and his approach to education. What it takes to be a good commercial real estate leader; Things that you need to be mindful of when working across different countries; [19:28 – 30:23] Relationships with Agents
    Some of the things that investors can do to stand out with an agent; Darren talks about some of the best practices to keep good relations with brokers. How introducing your vendors to an agent can help with your relationship; What a five-star investing criteria is and how it can help; How to make sure that you are the first option for a broker;
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
     [30:23 – 37:10] Round of Insights
    Apparent Failure:
    Not getting the jobs he thought he was going to get coming out of university.
     
    Digital Resource:
    Hubspot
     
    Most Recommended Book:
    Build to Sell
     
    Daily Habit:
    Running
     
    #1 Insight for Commercial Real Estate:
    Your emotional intelligence capabilities are that one thing that’s most important for your success.
     
    Best Place to Grab a Bite in Melbourne: 
    Chinese Malaysian Restaurant
     
    Contact Darren:
    To learn more about Darren go to his website or click here to listen to his podcast. You can also find him on Linkedin,Youtube, Instagram, and Facebook.
    Tweetable Quotes:
    “Leadership is a skill.”  - Darren Krakowiak
    “It’s about deciding to actually be an effective leader if you are doing it for the right reasons.”  - Darren Krakowiak
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 37 min

Customer Reviews

5.0 out of 5
227 Ratings

227 Ratings

Josh Plave ,

John is a great host

Not only are the guests on this podcast interesting, but John is an especially great interviewer. He gets past surface level conversations and really gets to the meat of his guests' stories. It makes for not only a fascinating listen, but a very informative one as well. High recommend!

realmccoy10 ,

The Title Hits the Mark!

John’s podcast delivers as promised! It provides insightful information from guests that have experience in the multifamily investing space.

Dtrealtor ,

David Theon

I’ve had the pleasure of being interviewed on John’s show long after I became a listener. John does an excellent job of digging into the details of his guests specific skill set to glean concepts and strategies that help his listeners. It was a pleasure to be a guest and will continue to be an avid listener.

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