Music and Marketing: What You May Not Know About How Brands Use Music to Connect with Consumers, with Antony Demekhin The Creative Itch! Art and Business in the Global Consumer Marketplace

INTRO & OUTRO MUSIC COURTESY OF: Ear Candy Shop
Band: VAVO, TALKSICK
Song Title: Like Nobody (Original Mix)
Music Video here: https://bit.ly/37kecvk


Everyone knows music plays a major role in creating a brand’s “ethos” and also in creating a true connection between that brand and its constituents. And then something happens between “OMG, music is soooo important” and putting your money where your mouth is; that is, putting the energy, money, and team needed to really get some value out of music. What are these influences that derail brands from “paying smart” for music? In this conversation, Co-Owner of Ear Candy Shop music licensing boutique Antony Demekhin and host Samantha Parvin give you in-depth information about how music for brands works that very few people are willing to divulge, as well as non-bias tips for how to handle music such that the music is working for your brand and you're doing it with ease.