Music Lessons and Marketing Dave Simon

In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's marketing effectiveness!
 
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In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar.
Key Points Covered:
No Paid Ads Needed: Learn how phone calls and emails can effectively fill your group classes without the need for paid advertising. Parental Perception: Understand how parents' past experiences with private lessons influence their decisions and how to leverage this in your marketing. Value Explanation: Discover the importance of clearly explaining the benefits and value of your group classes to parents. Overcoming Risks: Learn strategies to make unfamiliar group classes feel like a safe and valuable choice for parents. Sales Training Role Play: Hear a role play of a sales call for programs like Kidzrock, Jr. Rockerz, and Piano Jam, complete with commentary and strategy breakdowns. Building Relationships: Explore how to build rapport, trust, and present yourself as a likable expert to foster long-term relationships with new families. Sales Framework (RPCO): Get a simple outline for any sales call—Reveal, Present, Close, Objections (RPCO)—and tips for handling objections effectively. Listen in as we dive into the nuances of selling group classes and how to position them as the best choice for parents and their children. Don’t forget to sign up for the webinar to learn more in-depth strategies!
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For a deeper dive into these topics, join Dave's webinar on July 11th at davesimonsmusic.com/webinar, where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode:
 
Discover why group classes are an ideal solution for music schools facing instructor shortages, allowing them to serve more students efficiently. Delve into parents' beliefs about music lessons, their impact on a child's development and social status, and address common fears about failure. Learn how to design engaging group classes that retain students, communicate their unique benefits like teamwork and leadership, and present them as a valuable step towards private lessons. Gain insights on effective communication strategies, marketing tactics, and practical solutions for music schools. Understand the power of offering guarantees to build confidence and reduce perceived risks for parents.  
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Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs.
 
Join Dave in his upcoming webinar, “The Number One Way to Fill Your Group Classes,” on July 11th at 1:30 p.m. Eastern Time. Don’t miss this chance to transform your business strategy and increase your student enrollment. Sign up now at www.davesimonsmusic.com/webinar.
 
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In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning.
Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education.
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Join Dave as he delves into the essentials of effective leadership in the music education business. He explores the importance of mentorship, both in having a mentor and being one.
 
Discover how these relationships can transform your business approach and provide deeper insights. Dave shares a personal story about making tough decisions with a mentor’s guidance and introduces a rare opportunity to work with him directly. Tune in to learn how to establish strong systems and a robust marketing plan to drive growth in your music school.
 
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