Nancy Harhut Can Make You A Better Marketer By Using Behavioral Science Principles Over A Pint Marketing Podcast

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 
 
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 
 
In this episode, we discuss: 
 
✅ How she structured and wrote the book 
✅ How she used the principles to market her book 
✅ How to use the principles to become a better storyteller
✅ How the book has helped to build business for her agency
✅ What is autonomy bias and how to use it to light up your sales 
 
There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 
 
Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/
 
Or here: HBT Marketing 
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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