Using Market Research to Make Big Decisions for Your Small Business Fidelity P.O.W.E.R. Plug Podcast for Women in Business

Market research is for big business, right? If not, how can you use market research to make big decisions for your small business? And what is the real risk if you do not use market research for business decisions? The answers may surprise you!
In this episode, host Mary Foley talks with Naomi Narcisse, founder of Narcisse Market Research Solutions. Her mission is to provide quality quantitative and qualitative data that enable small business, non-profit and public organizations to make smart decisions - and save themselves from costly mistakes.
Listen and learn:
Exactly what is market research – and what it’s not!  
Big decisions that small business owners need to make where market research is critical  
The risk of not using market research to make key decisions for your small business  
One of the easiest market research methods you can use starting today  
The most common mistakes small business owners and entrepreneurs make regarding market research