Narrative Threads Binding Brands to Hearts The Heart Of Show Business With Alexia Melocchi

Imagine the power of a story so captivating it elevates a brand into an experience. That's the realm where Micki Pagano and Tony Parente of Branding build their business. Bringing their Madison Avenue savvy to the art of branded video storytelling as they went into a transition from traditional advertising to creating narratives that forge an emotional bond between brands and audiences. Micki presents "The Road to Beyond," her book that offers a profound reflection on the 9/11 ev...