13 episodes

Victoria Smith the #naturalmarketer delivers up-to-date natural marketing tools and tips to get your small business online and in control of your business' digital footprint. New episodes Wednesdays.

#naturalmarketer Podcast VSmith Media, LLC

    • Business

Victoria Smith the #naturalmarketer delivers up-to-date natural marketing tools and tips to get your small business online and in control of your business' digital footprint. New episodes Wednesdays.

    Episode 11: Google's Core Update and Features for Small Businesses

    Episode 11: Google's Core Update and Features for Small Businesses

    In this episode, Victoria digs into the latest Google Core Update of 2024, the great Google Business Profile shakeup, and five features every small business should know about in 2024.
     
    What started March 5, 2024 and completed and released to the public on April 19, 2024 shook up the digital marketing world for upwards of 72 hours as industry icons reviewed, researched and got a better understanding of the key feature changes that were made.  With a staggering 60% of organic traffic diminished on some leading websites, marketers began to scurry.  But fear not.  I have looked into everything, explored what it means for you.
     
    So sit back, turn up the volume and grab the key points that you feel affect your business.

    • 1 hr 4 min
    Episode 10: Sell More Stuff: Ecommerce Marketing for Busy Entrepreneurs

    Episode 10: Sell More Stuff: Ecommerce Marketing for Busy Entrepreneurs

    In this episode, I'll explore the ecommerce industry and how the landscape is booming. With global sales expected to surpass $5.39 trillion in 2023 and even more in 2024, it's a playground teeming with opportunity. But for small businesses, navigating this competitive space can be daunting. So sit back, grab a notebook or open notepad and take some notes. Let me guide you to eCommerce success with proven tools to use to make more with eCommerce in 2024 and beyond.
     
    Visit my Website: https://vsmithmedia.com
    Catch Past Episodes: https://naturalmarketerpodcast.com
    Enroll Now: https://vsmithmedia.thinkific.com
     

    • 31 min
    Episode 9: Weaving Your Brand Tapestry, Generating Captivating Podcast Content

    Episode 9: Weaving Your Brand Tapestry, Generating Captivating Podcast Content

    Podcasts are emerging as a force shaping how we buy. Their intimacy and long-form format foster a connection between listeners and hosts. This parasocial bond builds trust, making recommendations from podcast personalities highly influential. Marketers are tapping into this by sponsoring shows or placing native ads. Listeners, engaged and receptive, are more likely to consider advertised products.
    The podcasting industry continues to experience significant growth. With more people listening, there's more content being produced. Even with a shaky economic outlook in 2023, podcasting remained a bright spot with new shows and formats emerging new content.
    There were an estimated 464.7 million podcast listeners globally in 2023, with that number projected to grow to over 504.9 million by 2024 according to Thrive Internet Marketing Agency. Podcast listening is becoming an increasingly essential part of people's routines.
    Furthermore, podcasts delve into specific niches, allowing them to target consumers with laser precision. They can educate listeners on complex topics, subtly swaying purchasing decisions. This targeted approach, coupled with the power of persuasion, is why podcasts are becoming a key tool for influencing consumer behavior.So if you want to be part of this growing channel listen up and take notes because I am about to jump into criteria that will make you want to move now to help grow your small business or brand.
    Podcast Perks: Why you should start one!
    1. Thought Leadership Platform 2. Building Relationships 3. Credibility through Guests4. Targeted Content5. Increased Visibility
    Overall, podcasts create a powerful platform to showcase your expertise, build trust, and establish yourself as an industry leader. Listeners come to rely on your insights, ultimately leading to increased brand recognition and a loyal customer base.
    Podcasts offer a unique gateway to forge genuine connections with your audience, fostering stronger customer relationships. Unlike traditional advertising, podcasts create an intimate space where you can directly engage with potential customers. Let's explore how podcasts nurture these connections. They...

    Use The Power of Voice
    Build a Community
    Share Stories
    Humanize your Brand
    Address Challenges

    In today's competitive landscape, establishing your business as a thought leader is crucial for building trust and attracting customers. Podcasts offer a powerful tool to achieve this by allowing you to showcase your expertise, fostering in-depth conversations, and fostering a connection with potential customers. Listen in for ways podcasts cultivate thought leadership.
    Thanks for listening.  Now here is a month FREE of Castos Podcasting using this link: https://castos.com/?via=vsmithmedia
    And if you are looking for an opportunity to reach listeners, check out https://TrimRadio.com for a chance to air your podcast on Trim Radio Network for FREE for a limited time and limited podcasters.

    • 45 min
    Episode 8: Merch Magic: Unleashing Brand Power with Print on Demand

    Episode 8: Merch Magic: Unleashing Brand Power with Print on Demand

    In this episode, Victoria will introduce you to Merch Magic; unleashing the power of print on demand services. Forget lengthy taglines, print-on-demand lets your brand story shine through your products themselves. Imagine a mug featuring a quirky illustration that embodies your brand's fun and lighthearted personality. Or, picture a t-shirt with a thought-provoking slogan that sparks conversation about your cause. print-on-demand empowers this visual storytelling, fostering deeper connections with your audience allowing small businesses to profit from another brand channel.
    Give Printify a try for free.
    Never miss an episode! Subscribe to my YouTube channel now
    Support the show when you purchase merch from my print on demand shop

    • 31 min
    Episode 7: The Power of Learning Content

    Episode 7: The Power of Learning Content

    A quick overview of outlining content for learning engagement to expand your brand as a expert and though leader.  Bonus, below are links to my content that allows me to be successful with learning content and my gift to you.  If you are enjoying everything I dish out, then help me get to 1000 on Youtube, please subscribe for further content.
    The perfect Content Calendar TemplateGet me to 1,000: youtube.com/@vsmithmedia
    My choice for LMS: Thinkific try for 30 days
     

    • 45 min
    Reflections on Digital Marketing from the #naturalmarketer

    Reflections on Digital Marketing from the #naturalmarketer

    • 8 min

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