40 min
Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science Good Data, Better Marketing
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- Marketing
This episode features an interview with Andrew Covato, Founder and Managing Director of Growth by Science. Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, and Snap. He has worked in product, strategy, growth, and go-to-market across several verticals and has advised companies of all sizes since 2012.
In this episode, Kailey and Andrew discuss the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.
This episode features an interview with Andrew Covato, Founder and Managing Director of Growth by Science. Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, and Snap. He has worked in product, strategy, growth, and go-to-market across several verticals and has advised companies of all sizes since 2012.
In this episode, Kailey and Andrew discuss the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.
40 min