47 episodes

Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.

Good Data, Better Marketing Twilio Segment

    • Business
    • 5.0 • 35 Ratings

Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.

    How Good Data Drives Growth in the AI Era: Lessons from Asana CMO Shannon Duffy

    How Good Data Drives Growth in the AI Era: Lessons from Asana CMO Shannon Duffy

    This episode features an interview with Shannon Duffy, Chief Marketing Officer at Asana. Shannon leads global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, she held the role of Executive Vice President Cloud and Industry Marketing at Salesforce where she guided messaging, experiences, and go-to-market strategy for their flagship products. Shannon is a technology marketing veteran who has held leadership positions in the industry since 2003.

    In this episode, Kailey sits down with Shannon to discuss how Asana is building the future of work with AI workflows that complement a deeply human customer experience. From AI to human hand-offs to prescriptive use cases that delight customers, we discover how Asana has harnessed the power of good data to fuel it all.

    • 33 min
    The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp

    The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp

    This episode features an interview with Gabrielle Boko, Chief Marketing Officer at NetApp. Gabrielle has over 22 years of experience in technology marketing, connecting customer success to innovative experiences in software applications and cloud services, digital strategy and marketing, customer storytelling and experience, AI and Big Data and funnel management. Prior to NetApp, she led organizational transformations and built high impact teams for companies like HPE, Sage, SAP and Cognos.

    In this episode, Kailey and Gabrielle discuss AI as a competitive differentiator, NetApp’s brand refresh and the sustainability of AI.

    • 44 min
    Data Collaboration: Privacy, Clean Rooms, and Interoperability with Dana McGraw, SVP of Data and Measurement Science at Disney Advertising

    Data Collaboration: Privacy, Clean Rooms, and Interoperability with Dana McGraw, SVP of Data and Measurement Science at Disney Advertising

    This episode features an interview with Dana McGraw, Senior Vice President of Data and Measurement Science at Disney Advertising. Dana leads teams responsible for data science, analytics and audience modeling – in addition to attribution, advertiser performance and insights. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital, and social properties. Previously, Dana held several positions within Yahoo!’s Media Group, analytics roles at leading interactive agencies, and also coached women’s college basketball for seven years.

    In this episode, Kailey sits down with Dana to discuss how data collaboration is evolving, the importance of interoperability, and the ins and outs of Disney’s Audience Graph.

    • 43 min
    Building Flexible Data Architectures for Enhanced Customer Engagement with Kevin Niparko, VP of Product for Twilio Segment CDP

    Building Flexible Data Architectures for Enhanced Customer Engagement with Kevin Niparko, VP of Product for Twilio Segment CDP

    This episode features an interview with Kevin Niparko, Vice President of Product for Twilio Segment CDP. Kevin joined the team in 2015 to lead Growth & Analytics, before helping form Segment’s Product Management organization. He’s led a variety of Twilio Segment’s products over the years, from Connections, Cloud Sources and ETL, and Profiles.

    In this episode, Kailey and Kevin discuss future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment.

    • 38 min
    Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit

    Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit

    This episode features an interview with Dr. Anastasia Kārkliņa Gabriel. Anastasia is a Senior Insights Lead at Reddit and the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy. She earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands, including Nike, Samsung, and Disney. Anastasia is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech.

    In this episode, Kailey sits down with Anastasia to discuss the nuances of inclusive marketing, the importance of cultural intelligence, and fostering trust through co-creation.

    • 43 min
    Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science

    Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science

    This episode features an interview with Andrew Covato, Founder and Managing Director of Growth by Science. Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, and Snap. He has worked in product, strategy, growth, and go-to-market across several verticals and has advised companies of all sizes since 2012.

    In this episode, Kailey and Andrew discuss the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.

    • 40 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

Ian Faison ,

Loved ep1!

Keri from Bloomingdale’s was a fantastic guest. So many insights on how integrated the online and in store experience is getting, and how that impacts both marketing and CX. The idea that you can get extremely personalized insights from the store experience is fascinating. Great work!

JLib21 ,

Must-listen for marketers!

Great host, great guests, really enjoying the show!

Sabzzwashere ,

Quality conversation with real insights

It’s refreshing to come across a marketing podcast that has real insights while prioritizing a human centric conversation. The emphasis around customer experience is fantastic. In addition to the use cases that are shared by speakers, it’s great to hear about their career and how they got to where they are. Most people end up in marketing “by accident” so theres lots of diversity of thought across the guests that are interviewed. A must listen for business leaders out there — not just marketers.

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